--- description: Review of Criteo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Criteo | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Criteo](/software/99305/criteo-dynamic-retargeting) # Criteo Canonical: https://www.softwareadvice.co.nz/software/99305/criteo-dynamic-retargeting Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/99305/criteo-dynamic-retargeting?page=2) > Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. > > Verdict: Rated **3.9/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 22 Reviews | | Ease of Use | 3.5/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Criteo - **Location**: Paris, France - **Founded**: 2005 ## Commercial Context - **Starting Price**: US$1.00 - **Pricing Details**: Criteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Irish, Italian, Japanese, Korean, Spanish - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - AI/Machine Learning - Ad Inventory Management - Audience Targeting - Behavioural Targeting - Campaign Analytics - Campaign Management - Conversion Tracking - Cross Channel Attribution - Customer Segmentation - Data Blending - Data Discovery - Demand Forecasting - Display Ad Management - Dynamic Content - Multi-Campaign - Multi-Channel Marketing - Personalisation - Recommendations - Reporting/Analytics - Retargeting Ads ## Integrations (16 total) - Adobe Audience Manager - Adobe Commerce - Amperity - Bluecore - Blueshift - Emarsys - Epsilon - Eulerian - Klaviyo - LiveRamp - Mediarithmics - PrestaShop - Raptor - Shopify - Tealium Customer Data Hub ... and 1 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) - [Demand Side Platforms (DSP)](https://www.softwareadvice.co.nz/directory/4414/demand-side-platform/software) ## Alternatives 1. [Zeetaminds](https://www.softwareadvice.co.nz/software/367014/zeetaminds) — 4.9/5 (176 reviews) 2. [Taboola](https://www.softwareadvice.co.nz/software/78135/taboola) — 4.5/5 (68 reviews) 3. [Teamwork.com](https://www.softwareadvice.co.nz/software/17252/teamwork-pm) — 4.5/5 (933 reviews) 4. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (251 reviews) 5. [Adalysis](https://www.softwareadvice.co.nz/software/324926/adalysis) — 4.6/5 (117 reviews) ## Reviews ### "Powerful Retargeting, with a Few Downfalls" — 4.0/5 > **Cameron** | *4 June 2019* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. > > **Cons**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. > > Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. ----- ### "A great complement to Google and social media retargeting" — 4.0/5 > **Artur** | *17 July 2021* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. > > **Cons**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). > > An easy-to-manage, effective tool for retargeting on the basis of RTB. ----- ### "Good results but difficult to use" — 3.0/5 > **Josh** | *10 April 2025* | Retail | Recommendation rating: 6.0/10 > > **Pros**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. > > **Cons**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. > > The results are good which is the mean thing, but so difficult to use. ----- ### "Convert Traffic to Customers Using Criteo" — 5.0/5 > **Chitta Ranjan** | *18 December 2018* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. > > **Cons**: For an E-commerce website, it's not that easy to implement the Criteo script. > > I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. ----- ### "Great targeting and retargeting tool" — 4.0/5 > **Nikita** | *22 November 2023* | Machinery | Recommendation rating: 7.0/10 > > **Pros**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. > > **Cons**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/99305/criteo-dynamic-retargeting?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/99305/criteo-dynamic-retargeting) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data