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description: Review of Pinpointe Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Pinpointe | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Pinpointe

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> PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. &#10;&#10;&#10;PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.&#10;&#10;&#10;Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified. &#10;&#10;&#10;Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email.
> 
> Verdict: Rated **4.7/5** by 55 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 55 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pinpointe On-Demand
- **Location**: Danville, US
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Professional Edition&#10;For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price. &#10;&#10;Enterprise Edition  &#10;For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, United Kingdom, United States

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms

## Integrations (13 total)

- Adobe Commerce
- Google Analytics 360
- LinkedIn for Business
- Meta for Business
- Salesforce Sales Cloud
- Shopify
- SugarCRM
- Sumo
- Twitter/X
- Unbounce
- WordPress
- Zapier
- Zendesk Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software)

## Related Categories

- [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software)
- [Landing Page Software](https://www.softwareadvice.co.nz/directory/4546/landing-page/software)
- [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software)
- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)
- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)
2. [Marketing Titan](https://www.softwareadvice.co.nz/software/451383/Marketing-Titan) (0 reviews)
3. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews)
4. [emfluence Marketing Platform](https://www.softwareadvice.co.nz/software/48453/emfluence) — 4.7/5 (51 reviews)
5. [Act-On](https://www.softwareadvice.co.nz/software/25651/act-on) — 4.3/5 (258 reviews)

## Reviews

### "Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive" — 5.0/5

> **Christopher** | *19 October 2017*
> 
> **Pros**: Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.&#13;&#10;&#13;&#10;- The UI is easy to use and the system has a very simple interface&#13;&#10;- Statistics reporting is thorough and provides a lot of information (they are adding more with each update)&#13;&#10;- Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.&#13;&#10;- Deliverability has been better than other systems I've tested&#13;&#10;- Great range of tools for improving send results - split testing, inbox previewing, spam checker&#13;&#10;- Has an Enterprise option (at least one of my clients specifically requested this and uses it)
> 
> **Cons**: The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.&#13;&#10;&#13;&#10;Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

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### "Versatile and Comprehensive" — 5.0/5

> **Matt** | *1 June 2021* | Publishing | Recommendation rating: 10.0/10
> 
> **Pros**: The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign.
> 
> **Cons**: So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations.
> 
> Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before.

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### "limited ability to send targeted emails out based on purchasing history" — 3.0/5

> **andrew** | *25 September 2017* | Food & Beverages | Recommendation rating: 3.0/10
> 
> **Pros**: the program is easy to use and is cost effective.  I would like to get our open rates and click-through-rates up though.
> 
> **Cons**: inability to segment list and send targeted emails.  I also do not like the format of the date as it makes it hard to sort data in Excel

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### "Outstanding customer service and tech support" — 5.0/5

> **Verified Reviewer** | *17 December 2020* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry.  Multiple options are available for you to reach out to them, including site chat.  I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against.
> 
> **Cons**: I would like to be able to edit the HTML regardless of which editor I am using.

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### "Solid email delivery for B2B market" — 5.0/5

> **Emerson** | *11 February 2021* | Publishing | Recommendation rating: 9.0/10
> 
> **Pros**: -- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world.&#10;-- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc.&#10;-- Easy search of databases.&#10;-- Easy downloading of databases.&#10;-- Easy handling of graphic elements.&#10;-- Good selection of adaptable templates.&#10;-- Quick to send 1,000+ emails.
> 
> **Cons**: -- It could use an intermediate tier of pricing.
> 
> I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/96815/pinpointe)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/pinpointe-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/96815/pinpointe> |
| en-GB | <https://www.softwareadvice.co.uk/software/96815/pinpointe> |
| en-IE | <https://www.softwareadvice.ie/software/96815/pinpointe> |
| en-NZ | <https://www.softwareadvice.co.nz/software/96815/pinpointe> |

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