--- description: Review of Sugar Market Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Sugar Market | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Sugar Market](/software/86567/sugarmarket) # Sugar Market Canonical: https://www.softwareadvice.co.nz/software/86567/sugarmarket Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/86567/sugarmarket?page=2) > Sugar Market (previously Salesfusion) focuses on what matters most to marketers — streamlining campaign creation, understanding engagement, improving conversions and driving more revenue. Attract traffic to your website using SEM, SEO and social media tools and then track their digital activities with a buyer journey view. Capture leads by creating conversion-focused landing pages and forms in minutes and construct engaging emails using templates, drag-and-drop builders or code. Multi-step nurture campaigns and sophisticated lead scoring models help you to qualify leads which can automatically be sent to Sales via native CRM integrations with the most commonly used CRMs. Sugar Market is the intuitive, all-you-need marketing automation solution built to work for you. > > Verdict: Rated **4.1/5** by 63 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 63 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: SugarCRM - **Location**: Cupertino, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$1,000.00 - **Pricing model**: Usage Based - **Pricing Details**: Please visit our pricing page for further information at: https://www.sugarcrm.com/uk/pricing/ - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Chromebook (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian - **Available Countries**: Australia, Canada, China, India, United Kingdom, United States ## Features - A/B Testing - Activity Tracking - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Management - Candidate Management - Channel Management - Contact Database - Contact Management - Conversion Tracking - Customer Surveys - Customisable CTAs - Customizable Fields - Data Import/Export - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Marketing - Event Triggered Actions ## Integrations (7 total) - Bullhorn ATS & CRM - Infor CRM - Microsoft Dynamic 365 CRM (JourneyTEAM - Reseller) - ProNavigator - Sage CRM - Salesforce Sales Cloud - SugarCRM ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Lead Nurturing Software](https://www.softwareadvice.co.nz/directory/4229/lead-nurturing/software) ## Alternatives 1. [EngageBay CRM](https://www.softwareadvice.co.nz/software/83835/engagebay) — 4.7/5 (907 reviews) 2. [Omnisend](https://www.softwareadvice.co.nz/software/100592/omnisend) — 4.7/5 (836 reviews) 3. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews) 4. [Act-On](https://www.softwareadvice.co.nz/software/25651/act-on) — 4.3/5 (258 reviews) 5. [Spotler CRM](https://www.softwareadvice.co.nz/software/5776/really-simple-systems) — 4.4/5 (453 reviews) ## Reviews ### "Fully-featured marketing automation software, but some areas need improvement" — 4.0/5 > **Verified Reviewer** | *28 September 2020* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors. > > **Cons**: Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated. > > We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use. ----- ### "Powerful Tool for Power Users" — 4.0/5 > **Verified Reviewer** | *5 February 2019* | Automotive | Recommendation rating: 7.0/10 > > **Pros**: Support is helpful. Constantly working on improvements. Can accomplish complex tasks. > > **Cons**: Too many layers to the interface. Not the most user-friendly. > > SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier. ----- ### "It is never their fault" — 3.0/5 > **Ashley** | *5 December 2016* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Cons**: Horrible customer support and frequent malfunctions > > I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par. ----- ### "One year in" — 4.0/5 > **Verified Reviewer** | *30 January 2019* | Hospital & Health Care | Recommendation rating: 7.0/10 > > **Pros**: I really like the ease of use for certain parts of the system - the landing page builder and the nurture campaign flow come first to mind. > > **Cons**: I don't like that the different pieces of the system don't match each other (email builder vs landing page builder). And that they don't always work together (event module doesn't play nice with everything). > > The onboarding training process was very thorough and I refer back to those videos often. Once I got hands on, everything was pretty user-friendly, but once in a while things don't work when they should work (have to be deleted and readded and then it works). ----- ### "Great Value," — 4.0/5 > **Verified Reviewer** | *5 February 2019* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: The software is feature-rich. The team is focused on delivering new features and functionality regularly. > > **Cons**: More attention needs to be paid to the upgrade/improvement of existing features to align with a marketer's day-to-day tasks. (This seems to be a priority in 2019 however) > > We are using Salesfusion to gain visibility into lead behavior and funneling leads to sales. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/86567/sugarmarket?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/86567/sugarmarket) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data