DealerCenter

4.9
Overall rating
Reviews

4.9
Overall rating
Reviews

About DealerCenter

DealerCenter is a cloud-based dealer management system designed to help small to large businesses manage processes related to accounting, customer relationships, auctions, inventory, digital marketing and more. The centralized platform allows users to integrate the system with various accounting applications, simplifying receiving and submission of credit applications and lender decisions. Features of DealerCenter include deal management, electronic licensing, e-contracts and forms, lead management, email/SMS campaigns, call recording, automated messaging and more. It comes with Android and iOS mobile applications, which enable users to handle license scanning, customer check-ins and check-outs, appointments and alert notifications. Additionally, businesses can create customizable dashboards per requirements to gain insight into operations across all levels. DealerCenter facilitates integration with several third-party dealer websites and applications such as QuickBooks, Experian, Equifax, Carfax, TransUnion, Kelley Blue Book, AutoCheck, NADA, Black Book, Manheim, Craiglist and more. Pricing is available through monthly subscriptions.
DealerCenter Software - DealerCenter contract and forms screenshot
DealerCenter Software - DealerCenter dashboard and reporting screenshot
DealerCenter Software - DealerCenter campaign management screenshot
DealerCenter Software - DealerCenter email messages screenshot
DealerCenter Software - DealerCenter deals overview screenshot
DealerCenter video
DealerCenter Software - DealerCenter contract and forms screenshot - thumbnail
DealerCenter Software - DealerCenter dashboard and reporting screenshot - thumbnail
DealerCenter Software - DealerCenter campaign management screenshot - thumbnail
DealerCenter Software - DealerCenter email messages screenshot - thumbnail
DealerCenter Software - DealerCenter deals overview screenshot - thumbnail

DealerCenter pricing

DealerCenter does not have a free version but does offer a free trial. DealerCenter paid version starts at US$79.00/month.

Starting Price:
US$79.00/month
Free Version:
No
Free trial:
Yes

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DealerCenter Reviews

Overall rating

4.9
Write a Review!

Feature rating

Value for Money
4.8
Functionality
4.8
Ease of Use
4.8
Customer Support
4.9
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All DealerCenter Reviews

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1,476 reviews
Vladyslav
Vladyslav
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/12/2023

Great CRM to work in!

Overall the experience is great so far! Hopefully it will develop with the time and will show a good level of development in the future, especially from the User Interface Perspective.

Pros

The Interface, UI and UX looks smooth and all on point.
The possibility of doing and seeing pretty much everything regarding the lead history and the details of communication with him as well.
I pretty like fonts and the main page where you can pin your dealers dashboard!

Cons

Sometimes the load speeds with the VPN set up for USA server is dropping pretty significantly and you have to wait around 4 to 5 secs to see the actual window you are pressing at the moment and which you are actually trying to access.
I feel like the customer information sometimes is not located in the places I want it to see. For example, the ZIP code and the customers location is located in the "Credit App" section for some reason, which I couldn't find when I first launched this CRM.

Alisa
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/12/2024

No other has come closer

My overall experience was hassle-free. And very convenient for all my needs.

Pros

Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.

Cons

Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p

Alternatives Considered

Dealertrack DMS

Reasons for Switching to DealerCenter

Easier to understand and all in one feeling while using this CRM.
JOSH
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
2
Customer Support
5

3.0
Reviewed on 27/11/2024

DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS

Pros

ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS.

Cons

IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES

Alternatives Considered

Dealertrack DMS

Reasons for Choosing DealerCenter

LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO

Switched From

Frazer

Reasons for Switching to DealerCenter

PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE

Response from Nowcom Corporation

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

Replied 4/12/2024
Earl
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/11/2024

DEALER CENTER BANG FOR THE BUCK

Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.

Pros

Cloud based. One source DMS and BDC.. integration abilty

Cons

To many changes. Eventually you get use to the changes.. all for a better experience

Steve
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/11/2024

Easy to use interface

I've used DC for over two years and I've been very satisfied with my experience.

Pros

great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app.

Cons

Overseas tech support can be a little challenging at times... yet usually it works out fine.

Marlene
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

DealerCenter Review

Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff

Pros

All of the staff I've dealt with has been very kind and professional. It has been very easy to get all of our data migrated and our account set up

Cons

Some of the features take a little bit to figure out.

Alternatives Considered

Dealertrack DMS, Carsforsale.com and AutoRaptor CRM

Reasons for Choosing DealerCenter

DealerCenter is more inclusive and overall saves our dealership money

Switched From

Frazer

Reasons for Switching to DealerCenter

It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less
Chris
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 27/11/2024

F&I manager

good i have been using it for many many years

Pros

Easy of use, it is simple to use and always available

Cons

required fields, changing the password so often better off using a authenticator

Alternatives Considered

IDMS

Reasons for Switching to DealerCenter

lack of quality product available for our needs
BRANDON
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
5

4.0
Reviewed on 6/12/2024

LOVE TO HELP

I WOULD GIVE IT A SEVEN OUT OF TEN. SOME THINGS COULD BE BETTER.

Pros

HOW EVERYTHING IS AT YOUR FINGERTIPS....

Cons

THAT IT DONT ALWAYS SEND APP TO BANKS AND SOMETIMES HARD TO NAVIGATE BACK TO WHERE YOU WAS. NEED A SAVE TAP SO I CAN SAVE THE PREVIOUS DEAL WAS WORKING ON WHEN I SWITCH CARS.

JEFFREY
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
2

3.0
Reviewed on 27/11/2024

It is what it is

It is a love hate relationship. If there was Less "enhancing" it would be a lot easier to use

Pros

It is fairly simple to use except the constant updates

Cons

Constant changing of platform. Finding it has changed about every 2 months

Alternatives Considered

Dealertrack DMS

Reasons for Switching to DealerCenter

I really don't know. I have been as of late looking to switch to another DMS

Response from Nowcom Corporation

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

Replied 4/12/2024
Thor
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

4.0
Reviewed on 27/11/2024

My Dealer Center overview

There is a learning curve needed but once that is over with I found it to be helpful;

Pros

It comprehensive ability to do all manner of things a dealership needs

Cons

Navigation is sometimes not clear. I ended up using the help[ a lot

Mohamed
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 26/06/2024

DealerCenter the DMS you need

Great experience overall I enjoy using it

Pros

Great and easy to use nice looking platform helps me get work done

Cons

The cost is a bit high but it does offer a lot

Anthony
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5.0
Reviewed on 6/03/2024

Buy Here Pay Here

Customer service is promptly and to the point easy to understand.

Pros

very easy to take payments and easy to fiend it all

Cons

understanding balance forward is not that easy yet.

Ray
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 26/02/2024

Dealer center feed back

Pros

EASY TO USE MY REP [sensitive content hidden] IS GREAT AND VERY HELPFUL

Cons

Customer support team was not helpful with the inventory transfer

Sam
  • Industry: Automotive
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
4
Ease of Use
1
Customer Support
4

2.0
Reviewed on 12/09/2024

A Great, Big Monster of a Software Package

It offers "entry impact," by including everything one could request, but much of that is only good for the initial "wow" effect when finding new buyers for the software, on the practical side, it is much less "wow" & more "ow."
After a few days of logging onto the system to become oriented w/ navigation, it becomes a burden to determine which tool or icon to select & ultimately, I find myself fatigued attempting to figure out more "stuff" just to accomplish the basics.

Pros

Dealercenter included practically every category of use a dealership could need.

Cons

The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective.
Also, every additional functionality required additional payments along w/ additional software support to implement, plus it made an already overly busy interface even more convoluted.
The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators. The objective of the software has gotten lost in the weeds of complexity.

Alex
  • Industry: Business Supplies & Equipment
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

DealerCenter is the best!

I love DealerCenter. Most of my leads come from dealer! Very easy and ongoing process

Pros

Leads, auto check. It is a very pleasing platform to work on!

Cons

There’s nothing that DealerCenter does not do! No complaints

ISABEL
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

OWNER OF THE DEALERSHIP

MY EXPERIENCE WITH DEALER CENTER HAS BEEN EXCELLENT

Pros

It was much easier to process a deal and get funded

Cons

I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER

Raymond
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

Car guy review

I have no problems with DealerCenter I strictly use it for work

Pros

That you upload a vehicle & it’s there immediately for everyone to see

Cons

Certain you can’t do on your phone through the app where you mandatory need a desktop which is not convenient

Henry
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

My Best Honest truth

I like it because it makes my new business easier with inventories, sales and expenses updates

Pros

So professional and extremely efficient in response

Cons

Is a lot to learn on it. Lol... But as a new user and beginner. Am doing my possible to learn and understand all the features on it.

Paige
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

4.0
Reviewed on 27/11/2024

High Class Auto Sales and Leasing

It has been pretty good over the past 2 years. They are responsive to any questions I have and I can get a hold of them when needed.

Pros

It is easy to use and you can teach yourself how to use the site.

Cons

The inventory list doesn't pop up when I log in

jason
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 27/11/2024

Gold Member

Pros

All customer information in one spot with credit apps

Cons

lots of clicking to navigate around and not all information is easy to locate.

Tim
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

Easy quicck set up

[sensitive content hidden] has been great to work with getting set up, everything went very easy

Pros

The price and the functionality works out great for us. It has met all of our needs for a start up dealer

Cons

I wish that it just pulled cost increases back out of quickbooks, when you make a cost adjustment

Jeremy
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/11/2024

Lots of great features

Very good. Love that it’s we based if we didn’t have a CRM we totally would switch

Pros

Access to a lot of stuff, it’s basically a full CRM if needed

Cons

Can be very difficult to find some stuff at first but once you get the hang of it.

fayez
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 17/08/2023

Wow! Great product, and My rep [sensitive content hidden] is awesome!

Amazing! Will continue to use it till the end of time haha

Pros

Wow, Love this program! We use it at our smaller dealership and it is so user friendly. It is extremely easy to run deals to 5 lenders at one time to get the best approval for your customers, the support is really great too. We just got an awesome new rep named [sensitive content hidden] and wow, she is great. Shes so patient, calm, imformative and always looking out for our best interest. Her background working for a dealership like ours really makes me feel like she understands our struggles and stress. Highly recommend dealercenter and [sensitive content hidden] . Keep it up guys :)

Cons

Sometimes it can get buggy, but I've realized a lot of times it ends up being my own fault as I tend to move way to quickly through things and dont double check my work!

Jim
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 14/11/2024

Number one for Vehicle History Reports

Excellent customer support. Autocheck is easy to access. Lawana was very helpful with Autocheck concerns,

Pros

Lawana was great support for Autocheck representative. I love that I can check my vehicle history reports through dealercenter mobile.

Cons

I dislike my previous rep was nonresponsive to my request.

Charles
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4.0
Reviewed on 29/11/2024

Easy process!

Very easy to use, have no issues, Will keep using.

Pros

Easy access to log in and route to where I need to go & simple. Very easy to use.

Cons

I do not have any cons at this time. Nothing negative

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