---
description: Review of Chameleon Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Chameleon | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Chameleon

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> Chameleon is a digital adoption platform for building and publishing customizable product tours and surveys to aid with client website onboarding. Installation is carried out with low code requirements, or through integration with JS Snippet, a Google Tag Chrome extension, or Segment.&#10;&#10;The platform provides a controllable user experience (UX) over the already existing interface that allows users to see what they are building in real time. The editor tool provides advanced styling options and custom cascading style sheets (CSS). Chameleon enables users to watch the creation of a tour or survey in real time, including a full preview and test option, before final publication. Editing and updating can be carried out at any point after publication.&#10;&#10;Chameleon can measure and track the performance of a tour or survey through A/B testing, multi-variant testing and impact reporting. Analytics reports will identify what engages and converts users into leads through net promoter score (NPC) and customer satisfaction (CSAT) ratings, and sends the data to an already existing user stack through integrations with platforms such as Intercom, Hubspot, and Mixpanel. Tooltips can also be designed and managed within the Chameleon platform.
> 
> Verdict: Rated **3.9/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 10 Reviews |
| Ease of Use | 3.6/5 | Based on overall reviews |
| Customer Support | 3.5/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Chameleon
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$279.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Monthly payments adjust based on monthly active users starting at $279/month. &#10;Custom payment plans available. Contact vendor for more information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Andorra, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Singapore, South Africa, Spain, Sweden and 4 more

## Features

- API
- Alerts/Notifications
- Audience Targeting
- Contextual Guidance
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Employee Onboarding
- Event Triggered Actions
- In-App Training
- Interactive Content
- Launch Management
- Multi-Language
- Onboarding
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Self Service Portal

## Integrations (20 total)

- Amplitude
- Calendly
- Customer.io
- Delighted
- Fullstory
- Google Analytics 360
- Google Tag Manager 360
- Heap
- HubSpot CRM
- Intercom
- Kissmetrics
- Mixpanel
- Segment
- Slack
- Stripe

... and 5 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software)

## Related Categories

- [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software)
- [Digital Adoption Platforms](https://www.softwareadvice.co.nz/directory/4379/digital-adoption-platform/software)
- [Customer Experience Software](https://www.softwareadvice.co.nz/directory/4574/customer-experience/software)
- [Customer Success Software](https://www.softwareadvice.co.nz/directory/4628/customer-success/software)

## Alternatives

1. [GUIDEcx](https://www.softwareadvice.co.nz/software/349977/guidecx) — 4.7/5 (64 reviews)
2. [Thought Industries](https://www.softwareadvice.co.nz/software/25991/thought-industries) — 4.6/5 (79 reviews)
3. [Intercom](https://www.softwareadvice.co.nz/software/378292/intercom) — 4.5/5 (1131 reviews)
4. [Rocketlane](https://www.softwareadvice.co.nz/software/373891/rocketlane) — 4.7/5 (127 reviews)
5. [Product Fruits](https://www.softwareadvice.co.nz/software/336906/product-fruits) — 4.7/5 (89 reviews)

## Reviews

### "We use Chameleon to set up in-app tours for new product releases on our software" — 3.0/5

> **Sarah** | *20 December 2017* | Recommendation rating: 8.0/10
> 
> **Pros**: I like all the different functionalities and how you can link to videos and links. The customizations of the messages are great as well.
> 
> **Cons**: It's kinda hard to use and a little frustrating when you need to be on the webpage the tour will be on. Also, I wish there was a way to hide the chameleon icon on the software.

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### "Especially for animal control agencies who have in-house IT personnel" — 4.0/5

> **Verified Reviewer** | *1 February 2022* | Government Administration | Recommendation rating: 7.0/10
> 
> **Pros**: It is fully customizable if you have the time; it has almost all of the features needed to be successful; the week of live onboarding helped sell staff on using the database
> 
> **Cons**: Customization requires an IT professional; it is very expensive; it's not as intuitive as some other shelter software; specialized reports require an IT professional; reaching their help desk is incredibly challenging
> 
> We were using 10-year old software that was falling apart. It was a tough sell on the cost but this software will last a long time. Just be prepared to handle most challenges in-house.

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### "Beware\!  Predatory, sneaky pricing" — 1.0/5

> **Chris** | *19 August 2022* | Nonprofit Organisation Management | Recommendation rating: 0.0/10
> 
> **Pros**: It has a lot of cool features and was relatively easy to implement.  It's a bit clunky to get started but otherwise easy to use.
> 
> **Cons**: Chameleon uses their code snippet to search out any user, that has ever been in your database and counts them in the monthly user count.  We were charged for 5,000 users while still implementing in beta.  Literally we had 2 people working on this and they charged us for 5,000.  They simply point to a blog where they indicated that these users "might" login and so they have to plan for that.  If you have a static user set then you won't have any problem. But if you plan to use this like we did, to guide new users to determine if the software is for them, why would you pay for these users in perpetuity when they will never login again.
> 
> It wasn't until after we tried to leave that they continue to try and beg us to stay and keep pointing to the blog where they explain their pricing.

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### "Chameleon Has Been a Great and Customizable Solution" — 5.0/5

> **George** | *6 May 2024* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: The capabilities of Chameleon has been excellent.&#10;Chameleon is easy to use.
> 
> **Cons**: Chameleon has flawless features.&#10;No challenges at all.

-----

### "Who Knew Email Could Get So Complicated?" — 4.0/5

> **Verified Reviewer** | *14 February 2019* | Real Estate | Recommendation rating: 2.0/10
> 
> **Pros**: If you have a 90 minute block of time to sit down and really dig in using all the tools, you will end up with a very pro looking email or newsletter. As good as any you'll see in any inbox.
> 
> **Cons**: Who has 90 mins. for this, espsecially in light of the complex user interface? They provide templates, but navigating around the various elements is not intuitive at all. They could take a lesson from Canva and strip back the toolset so that users in their price range ($0-20/month  i.e. solopreneurs and very small biz) could actually get something done. The interface looks like Adobe Photoshop\! Too much.
> 
> I'd hoped to integrate some animated gifs into some emails using the platform, but couldn't spend the amount of time needed to figure it out with the substantial learning curve. Big companies with dedicated graphic designers? YOU'LL LOVE THIS. Small business? Keep looking.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/82962/chameleon)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/82962-Chameleon/> |
| en-AU | <https://www.softwareadvice.com.au/software/82962/chameleon> |
| en-GB | <https://www.softwareadvice.co.uk/software/82962/chameleon> |
| en-IE | <https://www.softwareadvice.ie/software/82962/chameleon> |
| en-NZ | <https://www.softwareadvice.co.nz/software/82962/chameleon> |

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