About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Pricing Details:
Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. View Pricing Plans
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews

Feature rating

Value for Money
4.0
Functionality
4.1
Ease of Use
4.1
Customer Support
3.8
5 reviews of 560 View all reviews
Sheryl
  • Industry: Real Estate
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

5
Reviewed on 19/06/2022

SendGrid is one of the best EMS optimized for marketing professionals

SendGrid handles all of our mailing campaigns and we are very satisfied with the performance. I like the deliverability and tracking metrics provided by it.

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

Reasons for Choosing SendGrid

Cost and ease of use.

Switched From

GetResponse and Mailchimp

Reasons for Switching to SendGrid

Budgetary limitations
Verified Reviewer
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/06/2022

Best Transactional Email Service Out there

Extremely satisfied till now and have been using it for the past 4 years.

Pros

The uptime and delivery monitoring service is the best in class. No doubt large enterprises like Uber, Spotify, etc. use sendgrid for their email delivery. Additionally, its overall communication tools suite like Twilio SMS, Whatsapp business make it an all in one solution for all the communication related APIs

Cons

Probably needs a little elaborative developer documentation with respective to example code samples for a newbie.

Alternatives Considered

Sendinblue and Mailchimp
Axel
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

3
Reviewed on 15/07/2022

Email verification for SaaS

Pros

The integrations that exist makes it easy to get started with and saves you alot of time.

Cons

We have had issues that our users are not receiving the verification emails. This have at some times killed the conversion of trials.

Alternatives Considered

Mailchimp
Pius
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/04/2022

SendGrid

Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly.

Pros

It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work.

Cons

It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out.

Alternatives Considered

Mailchimp and AWeber

Reasons for Switching to SendGrid

I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation.
Carlos Walter Duque
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 29/07/2022

Indispensable for every developer

We are fully satisfied with Sendgrid. We use it in our systems and we also recommend it to our customers.

Pros

The most striking feature for us is its easy integration with our NodeJS systems. The API is very versatile and allows us to do everything we need for our work.

Cons

Recently acquired by Twilio, Sendgrid is not a new tool and this is reflected in some aspects such as the control panel, which requires some effort for initial configuration and can be improved. But other than that, it works perfectly.

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