---
description: Review of FocalScore Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: FocalScore | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [FocalScore](/software/774499/FocalScore)

# FocalScore

Canonical: https://www.softwareadvice.co.nz/software/774499/FocalScore

> FocalScore is a website audit for small businesses that want their website to bring in customers: trades, clinics, professional services, local shops, and the agencies that build their sites.

How it works: enter your website address and FocalScore reads up to 25 pages. You get a free 0–100 score with three pillar scores. Convert asks whether a visitor would understand what you do, trust you and get in touch. Rank asks whether Google can find and rank the site. AI readiness asks whether assistants like ChatGPT can read, quote and recommend it.

A free email signup unlocks the full report, with no card: 372 checks across 9 categories, from conversion and trust to speed, mobile, accessibility and security. Every finding shows what was found on your pages and the exact fix, written in plain English rather than for a developer, and "Fix these first" ranks them by how much each one is worth. It works on any platform, including WordPress, Shopify, Squarespace and Wix, with nothing to install.

For owners who want to know whether AI assistants recommend them, the optional AI Advanced Report ($49, one-time, refundable within 30 days) asks ChatGPT, Perplexity, Gemini and Claude real buyer questions and records who they name instead, and adds Google rankings, Google Maps position and missed searches. Agencies can white-label reports for up to 25 client sites.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Astrolabix

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Free report: a 0–100 website score, plus the full page-by-page report with every fix after a free email signup. No card needed.

AI Advanced Report: $49 one-time per website, refundable within 30 days. Adds AI visibility across ChatGPT, Perplexity, Gemini and Claude, Google rankings and Maps position, missed searches, a buyer-conversion verdict and rewritten headlines.

Agency: $99 per month for white-label reports under your own brand, for up to 25 client sites.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, United Kingdom, United States

## Features

- Conversion Rate Optimisation
- Customisable Branding
- Dashboard
- Data Visualisation
- Generative AI
- Mobile Friendly Test
- Performance Metrics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)

## Related Categories

- [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)
- [Website Optimization Tools](https://www.softwareadvice.co.nz/directory/4680/website-optimization/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/774499/FocalScore)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/774499-FocalScore/> |
| en-AU | <https://www.softwareadvice.com.au/software/774499/FocalScore> |
| en-GB | <https://www.softwareadvice.co.uk/software/774499/FocalScore> |
| en-IE | <https://www.softwareadvice.ie/software/774499/FocalScore> |
| en-NZ | <https://www.softwareadvice.co.nz/software/774499/FocalScore> |

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