About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign Software - Analytics
Adobe Campaign Software - Dashboard
Adobe Campaign Software - Social
Adobe Campaign Software - Campaign management
Adobe Campaign Software - Compare performance
Adobe Campaign Software - Create content
Adobe Campaign Software - Analytics - thumbnail
Adobe Campaign Software - Dashboard - thumbnail
Adobe Campaign Software - Social - thumbnail
Adobe Campaign Software - Campaign management - thumbnail
Adobe Campaign Software - Compare performance - thumbnail
Adobe Campaign Software - Create content - thumbnail

Adobe Campaign pricing

Adobe Campaign does not have a free version but does offer a free trial. Adobe Campaign paid version starts at US$9.98/month.

Starting Price:
US$9.98/month
Pricing Details:
Contact Adobe directly for pricing information.
Free Version:
No
Free trial:
Yes

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Adobe Campaign Reviews

Feature rating

Value for Money
4
Functionality
4.4
Ease of Use
4.0
Customer Support
3.9
5 reviews of 160 View all reviews
Gautam S.
  • Industry: Entertainment
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
3

5
Reviewed on 25/07/2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Ade A.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 1/02/2022

It is like a Pro tool for Content Marketing Business online

This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Pros

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Cons

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Shan A.
  • Industry: Pharmaceuticals
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

4
Reviewed on 26/05/2022

Excellent all in one marketing tool with great capabilities

Overall, the platform has helped us a lot as many of our leads have been qualified for opportunities through the platform. Managing all your leads is very easy and nurturing those leads has been very helpful for our business. The reporting has helped us to take our stakeholders on board to show our performance and has helped us manage all our marketing activities through the platform.

Pros

This product has been extraordinary at a few things such as workflow management and creation for marketing automation. This has resulted in us managing all our lead nurturing and generation campaigns. The personalisation offered by the platform is not compared to any other competitor. Furthermore, it does integrate easily with all third-party platforms which is a crucial part of us using the platform. There are many templates available to use for email marketing and it is very easy to create emails within the platform.

Cons

-Not many things to dislike but there are a few essential things such as the price, it is just too much when compared to others in the market.
-Adobe poorly provides the customer support - They never understand any problems, you need to find your own way.
-There are issues with navigation and from time to time there are bugs.

Shaun P.
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 6/05/2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Alternatives Considered

Salesforce Platform

Reasons for Choosing Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Switched From

Mailchimp

Reasons for Switching to Adobe Campaign

apparent service benefits which were ultimately just not true.
Mohammad B.
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
1

4
Reviewed on 9/06/2022

Top tier all in one marketing tool

Pros

It's a very decent marketing automation tool that has great capabilities around email and SMS marketing. It is a very user-friendly platform, I love how you can optimize campaigns and test the best-performing ones. It is also great for sending personalized messaging to your prospects. I love the analytics and reporting feature which are really handy for carrying out monthly reviews with teams.

Cons

The support is horrible, they take ages to reply to any questions or if something breaks they will come back to me after days. The integration is painful with other third part tools unless you have adobe analytics or adobe products to integrate with.

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