--- description: Review of Lead Forensics Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lead Forensics | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Lead Forensics](/software/76566/lead-forensics) # Lead Forensics Canonical: https://www.softwareadvice.co.nz/software/76566/lead-forensics Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.nz/software/76566/lead-forensics?page=2) > In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers choose the first company they engage with? Yet, many businesses miss opportunities due to slow response times. Lead Forensics revolutionizes B2B engagement by allowing businesses to connect with website visitors in real-time—right at the moment of highest interest. With Lead Forensics, businesses gain critical insights to initiate relevant, high-value conversations instantly. Identify your website visitors, understand their behavior, and determine their place in the sales pipeline. Seamlessly direct prospects to an Account Manager for proactive outreach, assign returning leads to their sales rep, and enhance marketing automation with highly engaged new prospects. Lead Forensics unlocks the hidden potential of the 98% of B2B website visitors who never reach out. Since 2009, Lead Forensics has been a global leader, supporting over 60,000 users worldwide. Our team of 400+ SaaS professionals operates across Scottsdale, Atlanta, Portsmouth, Bournemouth, and Bristol. What truly sets us apart is our exclusive, proprietary IP database—our most valuable asset—capable of identifying millions of IP addresses and B2B contacts with industry-leading accuracy. Because we fully own our data, every record undergoes rigorous cleansing and verification to ensure superior quality. Performance matters, and when compared side by side, Lead Forensics delivers unmatched accuracy and volume of identified B2B website visitors. Our intuitive dashboard provides in-depth analytics and powerful reporting, empowering businesses with reliable, ROI-driven website visitor intelligence to fuel growth. > > Verdict: Rated **4.5/5** by 261 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 261 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Behaviour Tracking - CRM - Campaign Management - Contact Database - Contact Management - Dashboard - Data Extraction - Data Import/Export - Email Tracking - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing ## Integrations (20 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Microsoft Outlook - OneDrive - Pipedrive ... and 5 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) - [Lead Management Software](https://www.softwareadvice.co.nz/directory/1682/lead-management/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) - [Lead Capture Software](https://www.softwareadvice.co.nz/directory/3533/lead-capture/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Alternatives 1. 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Being able to pinpoint customer interest gives our sales team more targeted insights, while also helping marketing efforts in promoting the most relevant products to our existing customer base. > > **Cons**: A issue with the lead forensics software would be not finding out the specific person within a company who visited the website. We understand that due to regulations that this is not possible in our country, but having this exact information would amplify this software a lot for our business. > > Overall, our experience with Lead Forensics has been a positive one. We've never had visitor tracking software before, and having Lead Forensics helps identify opportunities that we would never have known prior. The biggest problem we face is the internal buy in from members of the sales team, but this is no fault of the team at Lead Forensics. ----- ### "Worth having and will bring in new business." — 5.0/5 > **Anna** | *19 May 2026* | Machinery | Recommendation rating: 9.0/10 > > **Pros**: The dashboard can be customised to work for us. Also, the team are very quick to respond to any of our questions, so we feel very well looked after. > > **Cons**: We often joke that people should have an IP address. This is of course not the case and nothing to do with Lead forensics. > > Our experience has been very positive. We have won a lot of new business using the service as the visitors are already warm leads. ----- ### "Experience with Lead Forensics" — 3.0/5 > **Verified Reviewer** | *18 September 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 6.0/10 > > **Pros**: One of the things i like most about Lead Forensics is the ability to search for additional contacts for organisations, that we may not be able to find using other sources. > > **Cons**: Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation. We face a lot of obstacles when contacting these companies, trying to reach the person who has visited the site. > > I have had some success through Lead Forensics over my time with the company and think with certain tweaking it could be a really productive, efficient tool for us to use in our everyday working. ----- ### "Strong Platform for B2B Lead Identification" — 5.0/5 > **Islam** | *10 July 2026* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: Lead Forensics has given our sales team valuable insight into companies visiting our website that we would not have identified otherwise. The platform is easy to use, provides useful company information, and helps us prioritize outreach by identifying engaged prospects. The support team has also been responsive and helpful throughout implementation. > > **Cons**: The initial setup and configuration required some time to tailor the data to our sales process, particularly filtering visitors and assigning leads by territory. Additional customization options for reporting and data filtering would make the platform even more effective. > > Overall, our experience with Lead Forensics has been very positive. It has become a valuable addition to our lead generation process by providing visibility into website traffic that would otherwise remain anonymous. The platform has helped us identify new business opportunities, improve lead qualification, and better support our sales team. We would recommend Lead Forensics to organizations looking to strengthen their inbound sales efforts. ----- ### "Daily insights that power smarter sales follow-up" — 5.0/5 > **Verified Reviewer** | *30 December 2025* | Leisure, Travel & Tourism | Recommendation rating: 9.0/10 > > **Pros**: It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from. This allows us to follow up in a much more targeted way and respond to genuine interest. The result is a more effective sales approach and more proactive account management. > > **Cons**: One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities. > > Lead Forensics has become a core tool for us, used almost daily by our sales and account management teams. ----- Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.nz/software/76566/lead-forensics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/76566/lead-forensics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data