--- description: Review of ActivTrak Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ActivTrak | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Call Centre Software](/directory/4588/call-center/software) > [ActivTrak](/software/76251/activtrak) # ActivTrak Canonical: https://www.softwareadvice.co.nz/software/76251/activtrak Page: 1 / 25\ Next: [Next page](https://www.softwareadvice.co.nz/software/76251/activtrak?page=2) > ActivTrak provides the Work Intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them — enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab. Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte’s Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners. > > Verdict: Rated **4.5/5** by 591 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 591 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Birch Grove Software - **Location**: Dallas, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$10.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Free $0 user/month Essentials - $10 user/month billed annually Professional - $19 user/month billed annually Enterprise - Contact for details - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Mexico, New Zealand, United Kingdom, United States ## Features - API - Access Controls/Permissions - Active Directory Integration - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Attendance Tracking - Audit Management - Audit Trail - Automatic Backup - Automatic Time Capture - Behaviour Tracking - Benchmarking - Browsing History - Compliance Management - Customisable Dashboard - Customisable Forms - Customisable Reports ## Integrations (27 total) - ADP GlobalView Payroll - Asana - BambooHR - Culture Amp - Domo - Google Calendar - Google Data Studio - Google Workspace - Jira - Lattice - Lookr - Microsoft Entra ID - Microsoft Power BI - Microsoft Teams - Microsoft Viva ... and 12 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Call Centre Software](https://www.softwareadvice.co.nz/directory/4588/call-center/software) ## Related Categories - [Call Centre Software](https://www.softwareadvice.co.nz/directory/4588/call-center/software) - [Capacity Planning Software](https://www.softwareadvice.co.nz/directory/3279/capacity-planning/software) - [Workforce Management Software](https://www.softwareadvice.co.nz/directory/374/workforce-management-software/software) - [Digital Workplace Software](https://www.softwareadvice.co.nz/directory/4667/digital-workplace/software) - [Employee Engagement Software](https://www.softwareadvice.co.nz/directory/3397/employee-engagement/software) ## Alternatives 1. 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For example, instead of relying on intuition, you can use actual data to improve staffing, coaching, and workflow decisions. > > **Cons**: What I liked least about ActivTrak is that it requires careful governance and communication. In practice, employee monitoring tools can create trust or privacy concerns if deployed poorly. The real value comes from analytics and coaching, not surveillance. Setup quality and internal transparency are critical. ----- ### "Workstation Monitoring Without Breaking the Bank" — 5.0/5 > **Rich** | *14 April 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Easy Implimentation, Simple Navigation of the Features, Value for your Dollar, Easy to understand the view of Employee Productivity. > > **Cons**: Support is not always the quickest with Response to an issue or Inquiry. At times I have waited over a day for a reply. > > I have been an Activtrak customer for almost 10 years now, through more than one organization. ActivTrak is a powerful and easy-to-use workstation monitoring solution that provides clear visibility into productivity and work patterns without being intrusive. Its intuitive dashboards, detailed reporting, and real-time insights help teams make data-driven decisions, improve efficiency, and support healthier work habits. Setup is straightforward, and the platform scales well for organizations of any size. Overall, ActivTrak is an excellent tool for organizations looking to better understand and optimize how work gets done. ----- ### "Trust, but Verify -- with ActivTrak" — 4.0/5 > **Verified Reviewer** | *21 July 2020* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: Trust is paramount when managing a team, however, sometimes you need to verify to ensure productivity remains consistent. ActivTrak helped us monitor certain team members when needed to make sure they stayed on task. > > **Cons**: Like all solutions, there is a bit of a learning curve when you start. However, all the benefits far outweigh the time it takes to get acquainted with the dashboard and all it's functions. ----- ### "Great Product heavy on features and reporting" — 5.0/5 > **Derek** | *20 April 2026* | Insurance | Recommendation rating: 7.0/10 > > **Pros**: ActivTrak has been a valuable tool for helping us better understand how time and productivity are distributed across our team. It provides clear, easy-to-understand insights into work patterns without feeling intrusive or overly heavy-handed. What stands out most is the way ActivTrak turns activity data into meaningful visibility. Instead of relying on assumptions, we’re able to see trends around focus time, application usage, and overall productivity, which has supported more informed conversations with employees. It has been especially helpful for identifying workflow bottlenecks and workload imbalances early, rather than reacting after productivity issues surface. The platform is intuitive, the reports are well organized, and the emphasis on transparency helps promote trust. Employees can see their own data, which encourages self-awareness and accountability rather than micromanagement. Overall, ActivTrak has helped us move toward a more data-driven, fair, and consistent approach to tracking time and productivity, making it a solid solution for organizations looking to support performance while maintaining a respectful workplace culture. > > **Cons**: The primary drawback for us has been the cost relative to how we use the platform. We mainly rely on ActivTrak to monitor employee productivity and confirm that time is being used appropriately, but the specific reports we need are only available in the highest-cost package. At the same time, many of the additional reports and features included at that level aren’t ones we regularly use. While ActivTrak offers a robust set of tools, the platform can feel a bit heavy with bells and whistles for organizations that have more focused or straightforward monitoring needs. A more flexible pricing or reporting structure would be helpful for teams that don’t require the full feature set. > > Overall, our experience with ActivTrak has been positive. It has provided helpful visibility into employee time and productivity, allowing us to better understand work patterns and have more informed, data-driven conversations with our team. The platform is reliable, easy to navigate, and offers a wide range of reporting and insights that can support management and accountability. While the tool includes more features than we personally need, ActivTrak does what it is designed to do well. For organizations that want detailed productivity analytics and workforce visibility, it is a strong solution, especially when transparency and consistency are important. ----- ### "Good Insights, Some Things Could Be Easier" — 4.0/5 > **Lisa** | *20 April 2026* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: I appreciate the ability to gain insight into how employee time is being spent, especially the detailed breakdown in 5-minute intervals and the option to filter by user. It would be very helpful to have more robust reporting capabilities that allow me to easily view and share employee productivity trends over time. While I can currently pull data using date ranges, having more streamlined or customizable reports would make it easier to analyze and present this information to management. There may already be features available that support this—I did notice ActiveTrak Academy and plan to explore that further. Overall, the platform provides strong value, but improved access to simplified, shareable reports would be a great enhancement. > > **Cons**: I would like greater visibility into the specific webpages being visited, as there have been times where activity is only labeled as “Safari” rather than showing the actual sites. Additionally, the user/device list could be improved—older devices remain listed, and in some cases begin tracking again unexpectedly, which triggers alerts about exceeding license limits. It would be helpful to have a way to view only active devices and better manage inactive ones. Guidance from customer support on how to optimize these settings and improve tracking visibility would also be appreciated.we use a > > Overall, my experience with ActivTrak has been positive. It provides valuable insight into how employee time is being spent, especially with detailed activity tracking and user filtering. However, there are opportunities to improve reporting capabilities, making it easier to analyze and share productivity trends over time. Additionally, enhanced visibility into specific web activity and better management of active versus inactive devices would improve accuracy and usability. With some refinement in these areas and continued support, the platform could be even more effective for managing and understanding team productivity. ----- Page: 1 / 25\ Next: [Next page](https://www.softwareadvice.co.nz/software/76251/activtrak?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/76251/activtrak) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data