--- description: Review of Leanplum Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Leanplum | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Leanplum](/software/76122/leanplum) # Leanplum Canonical: https://www.softwareadvice.co.nz/software/76122/leanplum Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/76122/leanplum?page=2) > Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery. Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations. Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mobile analytics. The App's UX helps to deliver and integrate mobile experiences including messaging campaigns, in-app contents and app features. In addition, it provides features such as mobile engagement, mobile growth, mobile retention, mobile marketing automation and mobile personalization. > > Verdict: Rated **4.1/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 9 Reviews | | Ease of Use | 3.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: CleverTap - **Location**: Sunnyvale, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: See our plans here: https://www.leanplum.com/plans/ - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - App Notifications - Campaign Management - Campaign Segmentation - Contextual Targeting - Drip Campaigns - Email Marketing - Funnel Analysis - Geotargeting - Location-Based Marketing - Marketing Automation - Mobile Alerts - Multi-Channel Marketing - Multivariate Testing - Notification Scheduling - Personalisation - Push Notifications - ROI Tracking - Real-Time Data - Reporting/Analytics ## Support Options - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [Mobile Analytics Software](https://www.softwareadvice.co.nz/directory/4372/mobile-analytics/software) - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) ## Alternatives 1. [AppsFlyer](https://www.softwareadvice.co.nz/software/196837/appsflyer) — 4.5/5 (138 reviews) 2. [Braze](https://www.softwareadvice.co.nz/software/298874/braze) — 4.7/5 (168 reviews) 3. [SlickText](https://www.softwareadvice.co.nz/software/167722/slicktext) — 4.8/5 (268 reviews) 4. [Emma by Marigold](https://www.softwareadvice.co.nz/software/426694/emma-by-marigold) — 4.2/5 (156 reviews) 5. [Xtremepush](https://www.softwareadvice.co.nz/software/166393/xtremepush) — 4.5/5 (55 reviews) ## Reviews ### "Great software for mobile push notifications" — 5.0/5 > **Verified Reviewer** | *9 March 2018* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options. > > **Cons**: The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time. ----- ### "A great option for Channel Marketing" — 5.0/5 > **Aoife** | *25 November 2019* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts. > > **Cons**: As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months. ----- ### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" — 3.0/5 > **Lucien** | *16 May 2024* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. > > **Cons**: Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. > > Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. ----- ### "Great tool to understand how people use your product\!" — 4.0/5 > **Verified Reviewer** | *28 December 2022* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it\! > > **Cons**: None\! I think this software is good as-is. ----- ### "Leanplum gets the job done" — 5.0/5 > **Bree** | *19 November 2019* | Computer Networking | Recommendation rating: 6.0/10 > > **Pros**: Leanplum is a great feature that allows all messages to be stored and/or sent out to our user. > > **Cons**: Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/76122/leanplum?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/76122/leanplum) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data