About Leanplum

Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery. Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations. Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mobile analytics. The App's UX helps to deliver and integrate mobile experiences including messaging campaigns, in-app contents and app features. In addition, it provides features such as mobile engagement, mobile growth, mobile retention, mobile marketing automation and mobile personalization.
Leanplum Software - Event metrics
Leanplum Software - Mobile interface
Leanplum Software - New features
Leanplum Software - Event metrics - thumbnail
Leanplum Software - Mobile interface - thumbnail
Leanplum Software - New features - thumbnail

Leanplum pricing

Leanplum does not have a free version but does offer a free trial.

Free Version:
No
Free trial:
Yes

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Leanplum Reviews

Overall rating

Write a Review!

Feature rating

Value for Money
4
Functionality
4.5
Ease of Use
3.5
Customer Support
4.5
5 reviews of 6 View all reviews
Verified Reviewer
  • Industry: Financial Services
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 9/03/2018

Great software for mobile push notifications

Pros

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns.

Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Aoife J.
  • Industry: Telecommunications
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 25/11/2019

A great option for Channel Marketing

Pros

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Stephen K.
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
1
Customer Support
5

3
Reviewed on 15/04/2020

Great Product but not worth the cost and growing pains

Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Pros

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Bree S.
  • Industry: Computer Networking
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/11/2019

Leanplum gets the job done

Pros

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Verified Reviewer
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/08/2018

Keeps Campaigns Sane

Solid delivery and execution of our platform's messaging.

Pros

I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message.

I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.

Cons

Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!

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