--- description: Review of 250ok Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: 250ok | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Management Software](/directory/3433/email-tracking/software) > [250ok](/software/75135/250ok-suite) # 250ok Canonical: https://www.softwareadvice.co.nz/software/75135/250ok-suite Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/75135/250ok-suite?page=2) > 250ok Suite is cloud-based email analytics and deliverability platform that helps improve inbox performance. Primarily catering midsize and large businesses, the software platform offers customizable email tracking solutions for marketers, agencies, resellers, agencies and non-profit organizations. Features of 250ok Suite include A/B testing, campaign analysis, email marketing, monitoring, delivery tracking, mailing list management, seedlist optimizer and whitelisting/blacklisting. It allows users to receive real-time insights into the performance and reputation of emails/senders and customize alert rules for email and mobile devices to protect against frauds. Moreover, the software provides a fully-integrated activity dashboard and application programming interface (API) services, which enable businesses to customize the functionality of web application. 250ok allows integration with third-party websites, SMS, email and social media software. It extends customer support over the phone, as well as via documentation and other online methods. > > Verdict: Rated **4.8/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 10 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: 250ok - **Location**: Indianapolis, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$5,000.00 - **Pricing model**: Per Feature - **Pricing Details**: Request a demo and receive full pricing quote via the website. - **Target Audience**: 11–50, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Germany, United States ## Features - API - Activity Dashboard - Alerts/Notifications - Campaign Analytics - Customer Segmentation - Data Import/Export - Drag & Drop - Email Management - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Engagement Tracking - Inbox Management - Mailing List Management - Monitoring - Real-Time Reporting - Reporting/Analytics - Spam Blocker - Third-Party Integrations ## Integrations (10 total) - Act-On - Email on Acid - Litmus - Mailchimp - Marketo Engage - Maropost - PagerDuty - Salesforce Marketing Cloud - SendGrid - Slack ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Email Management Software](https://www.softwareadvice.co.nz/directory/3433/email-tracking/software) ## Related Categories - [Email Management Software](https://www.softwareadvice.co.nz/directory/3433/email-tracking/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13327 reviews) 2. [Google Workspace](https://www.softwareadvice.co.nz/software/344998/google-workspace) — 4.7/5 (17483 reviews) 3. [Microsoft Outlook](https://www.softwareadvice.co.nz/software/399509/microsoft-outlook) — 4.5/5 (2426 reviews) 4. [Microsoft 365](https://www.softwareadvice.co.nz/software/397757/office-365) — 4.6/5 (14035 reviews) 5. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews) ## Reviews ### "250OK is a great email analytics tool to provide high level analytics on email deliverability" — 5.0/5 > **Andrew** | *9 April 2018* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc. > > **Cons**: Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look. > > 250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability. ----- ### "Seamless interface and integrations, pleasure to use by both devs and luddites." — 5.0/5 > **Anna** | *18 October 2017* > > **Pros**: The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients. > > **Cons**: It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services. ----- ### "Good tool for email program optimization" — 4.0/5 > **Verified Reviewer** | *26 March 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: I like the most the granular reporting, which helps to optimize our email program a lot. > > **Cons**: The functionality should be wider for such a price. ----- ### "Great managing Blacklists and Spamtraps" — 5.0/5 > **Verified Reviewer** | *3 October 2018* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: A great tool for our support team to manage all blacklists and spamtraps. > > **Cons**: We wish the API was a little easier to use. ----- ### "Good deliverability monitoring and email seed usage" — 5.0/5 > **Byron** | *24 July 2019* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program. > > **Cons**: The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost. > > We receive good support and results for a specific need. It has been worth the relationship/cost. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/75135/250ok-suite?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/75135/250ok-suite) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data