--- description: Review of Outbrain Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Outbrain | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [PPC Software](/directory/3908/ppc/software) > [Outbrain](/software/73725/outbrain-amplify) # Outbrain Canonical: https://www.softwareadvice.co.nz/software/73725/outbrain-amplify Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/73725/outbrain-amplify?page=2) > Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more. Outbrain Amplify has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics. It uses advanced tools that allow businesses of all sizes to share content with highly targeted audiences and achieve business goals, including driving quality traffic, reaching new audiences and increasing sales leads and conversions. > > Verdict: Rated **3.9/5** by 32 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 32 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 3.6/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Outbrain - **Location**: New York, US - **Founded**: 2006 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Per Feature (Free version available) - **Pricing Details**: Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United States ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Tracking - Advertising Management - Audience Targeting - Auto Update - Automated Publishing - Bid Management - Billing & Invoicing - Budget Management - Campaign Analytics - Campaign Management - Campaign Segmentation - Campaign Tracking - Categorisation/Grouping - Channel Management - Click Tracking - Client Management ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software) ## Related Categories - [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) ## Alternatives 1. [Google Ads](https://www.softwareadvice.co.nz/software/135892/google-ads) — 4.4/5 (1006 reviews) 2. [Quartile](https://www.softwareadvice.co.nz/software/262492/quartile) — 4.5/5 (93 reviews) 3. [Adalysis](https://www.softwareadvice.co.nz/software/324926/adalysis) — 4.6/5 (117 reviews) 4. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2316 reviews) 5. [Taboola](https://www.softwareadvice.co.nz/software/78135/taboola) — 4.5/5 (68 reviews) ## Reviews ### "Read the brand name sites you know and love" — 4.0/5 > **Zac** | *21 November 2018* | Market Research | Recommendation rating: 8.0/10 > > **Pros**: Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management. > > **Cons**: The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets. ----- ### "Want to reach a wider audience?" — 5.0/5 > **Abdul Haseeb** | *28 March 2019* | Online Media | Recommendation rating: 9.0/10 > > **Pros**: - Fast \& easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick \& reliable reporting. > > **Cons**: - No ads preview once the campaign is live, - Cannot target Chinese market, > > I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting\! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here\! I work with other native advertising tools \& I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch\! Quick, Sharp \& Supportive\! ----- ### "Could not make it profitable" — 3.0/5 > **Verified Reviewer** | *7 June 2022* | Internet | Recommendation rating: 3.0/10 > > **Pros**: It has been a waste of money, segmentation is not precise, we get a lot of clicks but 0 conversion. I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics. > > **Cons**: Missing transparency regarding the conversion attribution. ----- ### "My secret lead generation weapon :)" — 5.0/5 > **soufiane** | *13 March 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Great support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC > > **Cons**: Interests targeting optimization still not possible at the moment of this review > > Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB \& Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support. ----- ### "Outbrain is a great tool for advertising\!" — 4.0/5 > **Verified Reviewer** | *28 November 2017* | Recommendation rating: 7.0/10 > > **Pros**: Outbrain allows me to publish my articles and drive traffic to them from websites across the internet\! > > **Cons**: The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results. > > Outbrain is great for distributing your published articles\! ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/73725/outbrain-amplify?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/73725/outbrain-amplify) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data