About MoEngage

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT. Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users). In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels. The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts. The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management. MoEngage offers a seamless integration between analytics and marketing automation. The analytics reports are "actionable", which means that you can, for instance, look at a conversion funnel and run a campaign targeting users who dropped of at a specific step right from that screen.
Segmentation
Analytics
Reports
MoEngage video
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MoEngage pricing

MoEngage has a free version and offers a free trial. MoEngage paid version starts at US$999.00/month.

Starting Price:
US$999.00/month
Free Version:
Yes
Free trial:
Yes

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MoEngage Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5
5 reviews of 46 View all reviews
Amey S.
  • Industry: Entertainment
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 1/11/2018

Business treat!

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros

1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)

Prashant S.
  • Industry: Internet
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 23/01/2020

CRM 360 - One Platform Complete CRM Solution

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Akash D.
  • Industry: Internet
  • Company size: 501-1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
2
Customer Support
5

3
Reviewed on 21/01/2020

My thoughts on MoEngage

Pros

The customizations available in all channels.

Cons

1. High campaign setup time
2. Testing does not work as intended
3. Flows setup

Shrishtee S.
  • Industry: Information Technology & Services
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 12/02/2021

A satisfactory Analytic Tool

The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features. Except for the price that would be costly for small organisations and the limitation of tracking a certain number of events at a time, I didn't find any other issue with this product.

Pros

This software is convenient to use, for the new user as well. The User Interface along with the User Experience is par which makes everyone to go for this product.

Cons

The only con or should I put out as a limitation of this product is, it would only track a certain number of events at a time. Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.

Ahsan A.
  • Industry: Online Media
  • Company size: 501-1,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 18/02/2020

Great product that has the best in class features and services

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

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