---
description: Review of NationBuilder Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: NationBuilder | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# NationBuilder

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> NationBuilder is the most-used platform for advocacy organizations, political campaigns, and nonprofits — the teams whose work depends on turning supporters into action. Instead of juggling a separate website builder, CRM, email tool, and donation platform, you run everything from one system where every supporter profile updates automatically with each interaction.&#10;&#10;Build mobile-responsive websites and donation pages, grow and segment a supporter database, send targeted email and text messages, launch petitions and advocacy actions, and coordinate field organizing like canvassing and phone banking. Built-in payment processing and recurring giving make fundraising easy, and A/B testing helps sharpen every message.&#10;&#10;Every plan includes unlimited users and unlimited email blasts, so your costs don't climb as your team or your list grows — a real difference for organizations that scale fast during a campaign or a moment of momentum.&#10;&#10;Onboarding is supported with live training, webinars, and an extensive help center, plus phone and email support and a global network of certified NationBuilder experts for teams that want hands-on help with setup, design, or migration. Trusted by more than 9,000 organizations across 112 countries.
> 
> Verdict: Rated **3.8/5** by 44 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 44 Reviews |
| Ease of Use | 3.6/5 | Based on overall reviews |
| Customer Support | 3.8/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: NationBuilder
- **Location**: Los Angeles, US
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$34.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Monthly plans are based on people database size and optional feature add-ons. All plans include a 14-day free trial and unlimited team members. Discounts for Starter/Pro with annual billing.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Dutch, English, French, Spanish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Gambia, Germany, Ghana, Greece, Hungary, Iceland, India and 30 more

## Features

- A/B Testing
- ACH Payment Processing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- Alumni Management
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Contribution Tracking

## Integrations (21 total)

- 123FormBuilder
- Blackbaud Financial Edge NXT
- CallHippo
- CallHub
- Congress Plus Advocacy
- Countable
- Ecanvasser
- FieldEdge
- Golden
- Google Analytics 360
- LeadsBridge
- New/Mode
- One Click Politics
- Prompt.io
- Raise The Money

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Political Campaign Software](https://www.softwareadvice.co.nz/directory/4148/political-campaign/software)

## Related Categories

- [CRM Software for Nonprofits](https://www.softwareadvice.co.nz/directory/4788/nonprofit-crm-software/software)
- [Advocacy Software](https://www.softwareadvice.co.nz/directory/3810/advocacy/software)
- [Fundraising & Donor Management Software](https://www.softwareadvice.co.nz/directory/417/fundraising-software/software)
- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)
- [Political Campaign Software](https://www.softwareadvice.co.nz/directory/4148/political-campaign/software)

## Alternatives

1. [DonorPerfect](https://www.softwareadvice.co.nz/software/389956/donorperfect) — 4.5/5 (1449 reviews)
2. [Neon CRM](https://www.softwareadvice.co.nz/software/3122/neoncrm) — 4.3/5 (619 reviews)
3. [Givebutter](https://www.softwareadvice.co.nz/software/380178/givebutter) — 4.8/5 (872 reviews)
4. [Donorbox](https://www.softwareadvice.co.nz/software/380685/donorbox) — 4.8/5 (625 reviews)
5. [Bloomerang](https://www.softwareadvice.co.nz/software/2973/bloomerang) — 4.7/5 (1287 reviews)

## Reviews

### "Makes leading a movement possible" — 5.0/5

> **Frank** | *29 March 2019* | Insurance | Recommendation rating: 10.0/10
> 
> **Pros**: I used this in a political campaign that was separate from my day job. I love how this  combines everything that I needed to run and win in one package. I not only gave me what I needed as the campaign's IT guy, it provided every single person involved with what they needed.
> 
> **Cons**: The biggest con (if you even want to call it one) is that NationBuilder is so finely-tuned towards political campaigns that it doesn't work well with things are unrelated to that. (Yes, I know that's not much of a con but that really is the only drawback that I could think of.)
> 
> It's a great experience overall. The one thing that I wanted to add is that when I did have to call their tech support line with a problem, they were able to resolve everything quickly and easily.

-----

### "Review\!" — 4.0/5

> **Katie** | *4 May 2021* | Nonprofit Organisation Management | Recommendation rating: 5.0/10
> 
> **Pros**: By far the best feature of NationBuilder is that it is so widely used -- this means that any question you have as already been asked by someone else and a step-by-step help doc is likely an easy search away. It was really easy to get questions answered and problems solved in this way.
> 
> **Cons**: This software is more powerful than a tiny nonprofit like my own needs. It's also very, very expensive. The "newsfeed" type feature showing people who subscribed/unsubscribed/interacted in social media was strange and useless.
> 
> Working with NationBuilder was fine - it was neither revolutionary nor deeply frustrating, it was overall fine. I neither loved it nor hated it, but can only recommend it for large nonprofits.

-----

### "Fair service if you have basic needs" — 3.0/5

> **Anonymous User** | *20 June 2025* | Nonprofit Organisation Management | Recommendation rating: 4.0/10
> 
> **Pros**: NationBuilder allows you to easily build lists, make segments for email marketing. Was able to get to a granular or broad level of outreach with NB.
> 
> **Cons**: The product did not have the fundraising tools I needed most. It was difficult if not impossible to track donations.
> 
> If I had to rate it, I would say fair. It did not have all the capability I needed but allowed me to get out basic messages.

-----

### "A Sturdy Workhorse" — 4.0/5

> **Jennifer** | *2 April 2026* | Nonprofit Organisation Management | Recommendation rating: 5.0/10
> 
> **Pros**: Nationbuilder was our first CRM from the days of starting as a wee small nonprofit. The cost was right and utility was what we needed.
> 
> **Cons**: As we grew over the decade as a nonprofit, we needed more functionality that our grandfathered in rate did not provide.
> 
> NationBuilder was a solid all-in-one solution for us. It checked the boxes for general donor management and kept our database organized without too much fuss.

-----

### "Nationbuilder is a dream come true for our business" — 5.0/5

> **Janelle** | *2 October 2019* | Environmental Services | Recommendation rating: 10.0/10
> 
> **Pros**: Customer Service is ALWAYS there to help you. Everything is easy to understand, of course there is a bit of a learning curve, the software is flawless.
> 
> **Cons**: Really it's hard to think of anything that doesn't work for us other than the pricing will be high for us as we grow.
> 
> This was so easy to use. We hired one of their recommended deveopers, they built the website and truly it was flawless.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/65829/nationbuilder)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/65829/nationbuilder> |
| en | <https://www.softwareadvice.com/nonprofit/nationbuilder-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/65829/nationbuilder> |
| en-GB | <https://www.softwareadvice.co.uk/software/65829/nationbuilder> |
| en-IE | <https://www.softwareadvice.ie/software/65829/nationbuilder> |
| en-NZ | <https://www.softwareadvice.co.nz/software/65829/nationbuilder> |
| fr | <https://www.softwareadvice.fr/software/65829/nationbuilder> |

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