--- description: Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Klaviyo | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Klaviyo](/software/63589/klaviyo) # Klaviyo Canonical: https://www.softwareadvice.co.nz/software/63589/klaviyo Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.co.nz/software/63589/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 539 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Artwork Management - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance ## Integrations (88 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 73 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software) - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13562 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2570 reviews) 5. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Still great to use" — 5.0/5 > **Elizabeth** | *24 April 2026* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place > > **Cons**: I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users > > We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7 January 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Cons**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- ### "Excellent product" — 5.0/5 > **Dayle** | *18 February 2026* | Consumer Goods | Recommendation rating: 7.0/10 > > **Pros**: The simplicity of use for Klaviyo and the amount of features is what makes it so great\! Once you have used it, you probably won’t want to use a competitor. > > **Cons**: It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26 June 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Cons**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- ### "Easy Marketing with Tons of Features" — 5.0/5 > **Lindsey** | *5 February 2026* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. > > **Cons**: I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. > > Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. ----- Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.co.nz/software/63589/klaviyo?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/63589/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data