--- description: Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Klaviyo | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Klaviyo](/software/63589/klaviyo) # Klaviyo Canonical: https://www.softwareadvice.co.nz/software/63589/klaviyo Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.co.nz/software/63589/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. > > Verdict: Rated **4.6/5** by 530 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 530 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Artwork Management - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software) - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3486 reviews) 2. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13474 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17642 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2318 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2564 reviews) ## Reviews ### "Still great to use" — 5.0/5 > **Elizabeth** | *24 April 2026* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place > > **Cons**: I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users > > We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7 January 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Cons**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- ### "Excellent product" — 5.0/5 > **Dayle** | *18 February 2026* | Consumer Goods | Recommendation rating: 7.0/10 > > **Pros**: The simplicity of use for Klaviyo and the amount of features is what makes it so great\! Once you have used it, you probably won’t want to use a competitor. > > **Cons**: It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. ----- ### "Powerful platform, rough edges at scale" — 4.0/5 > **Verified Reviewer** | *10 April 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. > > **Cons**: Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. > > It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. ----- ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 November 2025* | Leisure, Travel & Tourism | Recommendation rating: 8.0/10 > > **Pros**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Cons**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.co.nz/software/63589/klaviyo?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/63589/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data