--- description: Review of Adverity Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adverity | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Adverity](/software/60378/datatap) # Adverity Canonical: https://www.softwareadvice.co.nz/software/60378/datatap Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/60378/datatap?page=2) > Adverity is a data platform designed to automate the connectivity, transformation, and governance of marketing data. It supports marketing teams, analytics teams, agencies, and enterprise organizations in managing complex data operations through a centralized solution. The platform includes automated data connectivity with a library of pre-built connectors for marketing data sources, enabling direct collection to data warehouses. It cleans, harmonizes, and monitors data quality to maintain accuracy and consistency. AI-powered features support natural-language queries and automate workflows such as report creation, campaign optimization, and data preparation. Enterprise-grade data governance and security features include governed access controls and secure permissions, with certifications such as ISO/IEC 27001 and SOC 2 Type 2. Adverity enables teams to collaborate on data analysis and share insights across organizations. It supports scalable data operations with features such as bulk editing and flexible cloning. The platform allows data to be sent to various business intelligence tools or destinations within an organization's technology stack. > > Verdict: Rated **4.5/5** by 26 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 26 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Adverity - **Location**: Wien, Austria - **Founded**: 2014 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Contact Adverity for pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, German - **Available Countries**: Afghanistan, Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina and 145 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Authentication - Auto Extraction - Automated Scheduling - Behavior Analytics - Big Data Analytics - CRM - Campaign Analytics - Campaign Management - Campaign Tracking ## Integrations (48 total) - ActiveCampaign - AdRoll - Adjust - Adobe Analytics - AppFollow - AppsFlyer - Box - Brandwatch - Bynder - Celtra - Comscore - Criteo - Emplifi Social Marketing Cloud - GoTo Webinar - Google Ads ... and 33 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Data Management Software](https://www.softwareadvice.co.nz/directory/4230/data-management/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.co.nz/directory/4230/data-management/software) - [Data Visualization Tools](https://www.softwareadvice.co.nz/directory/400/data-visualization/software) - [Data Integration Tools](https://www.softwareadvice.co.nz/directory/3304/data-integration-tools/software) - [Master Data Management Software](https://www.softwareadvice.co.nz/directory/4737/master-data-management/software) - [Manufacturing BI Software](https://www.softwareadvice.co.nz/directory/3828/manufacturing/software) ## Alternatives 1. [Tableau](https://www.softwareadvice.co.nz/software/1940/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.softwareadvice.co.nz/software/5822/domo) — 4.3/5 (329 reviews) 3. [Sisense](https://www.softwareadvice.co.nz/software/119281/prism) — 4.5/5 (378 reviews) 4. [Zoho Analytics](https://www.softwareadvice.co.nz/software/393551/zoho-analytics) — 4.4/5 (360 reviews) 5. [ClicData](https://www.softwareadvice.co.nz/software/14284/clicdata) — 4.6/5 (145 reviews) ## Reviews ### ""The best platform to extract Data and Benefits at a good Price"" — 5.0/5 > **Matthew** | *9 March 2022* | Internet | Recommendation rating: 10.0/10 > > **Pros**: With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope. > > **Cons**: When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity > > As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy. ----- ### "All in one tool" — 5.0/5 > **Laura** | *14 December 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support. > > **Cons**: The data connectors can be finicky at times which causes us to troubleshoot. > > Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization. ----- ### "Great Data Integration tool" — 4.0/5 > **George** | *16 August 2022* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio > > **Cons**: Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few ----- ### "An excellent low-code ETL tool" — 5.0/5 > **Verified Reviewer** | *8 June 2022* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors. > > **Cons**: The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve. > > Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software. ----- ### "Extremely customizable and powerful tool for marketing data automation, with a steep learning curve" — 5.0/5 > **Verified Reviewer** | *22 November 2019* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: 1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time. 3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool. > > **Cons**: Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge. Documentation is still in development, and extra communication with support team is inevitable. > > Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools. Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/60378/datatap?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/60378/datatap) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data