About Adverity

Adverity is a business intelligence (BI) solution that helps brands and agencies to connect and manage their data sources in a single platform. Adverity comprises three modules: Adverity Datatap, Adverity Insights and Adverity PreSense. Key features of these include standardized database and spreadsheet integration, a data quality monitoring system and a transformation and calculation engine. can either be hosted in the cloud or deployed on-premise. The solution helps users to collect data via email or directly from databases, FTP, REST, feeds, web services or internal applications and process multiple data types and formats. DataTap also provides users with data provisioning capabilities that allow them to ship data to multiple destinations such as Google Data Studio, Tableau, PowerBI and more. The transformation and calculation engine enables users to manage the amount of data and the load on target data consumers. Additionally, Adverity features pre-built data connectors for various marketing tools such as Facebook, Google Drive, Oracle. YouTube and more. Support is offered via phone and email. Pricing is per month.
Adverity Software - Dashboard

Adverity pricing

Adverity does not have a free version. Adverity paid version starts at US$1.00.

Starting Price:
US$1.00
Pricing Details:
Contact Adverity for pricing information.
Free Version:
No
Free trial:
N/A

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Adverity Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4
Customer Support
4.5
5 reviews of 21 View all reviews
Chanderdhar S.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/11/2019

Advanced ETL tool

Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

Pros

Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

Cons

Repeated schema mapping for new data streams.

Response from Adverity

Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team.

Cheers,
Your Adverity team

Replied 13/11/2019
Todd M.
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 13/11/2019

Marketing Data and ETL Made Easy

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Response from Adverity

Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

Replied 14/11/2019
Tina J.
  • Review Source
Value for Money
0
Features
0
Ease of Use
0
Customer Support
0

3
Reviewed on 16/03/2019

Verified Reviewer
  • Industry: E-Learning
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 22/11/2019

Extremely customizable and powerful tool for marketing data automation, with a steep learning...

Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

Pros

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Cons

Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.

Response from Adverity

Thank you for taking the time to write us this great review!

Cheers,
Your Adverity team

Replied 25/11/2019
Ozgur A.
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 1/10/2019

Marketing Tool

Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

Pros

The ability to merge the data and visualize it in terms of marketing professional vision

Cons

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Alternatives Considered

Google Data Studio, Tableau and Whatagraph

Reasons for Switching to Adverity

Better client service, better capability

Response from Adverity

Hi Ozgur,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

Replied 3/10/2019

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