About Competera

Competera transforms how retailers approach pricing. By replacing linear, complex, and overengineered pricing processes and making customer behavior insights available for the pricing process, we enable businesses to: - Understand purchasing behavior at a granular level, identifying preferences and trends. - Optimize pricing strategies for each product category, channel, and region. - Make data-driven decisions that drive sales, improve customer satisfaction, and increase profitability. - Our solutions deliver tailored pricing recommendations that account for factors such as customer preferences, competitive dynamics, and market trends. This empowers retailers to: - Increase sales and revenue by offering the right products at the right prices. - Enhance customer loyalty by enabling retailers to offer the most competitive prices across all their products while maintaining strong bottom-line metrics. - Optimize inventory management through precise demand forecasting and dynamic repricing. - Reduce operational costs through efficient pricing processes. Competera's advanced AI is trained on a vast dataset of transactions and market data, allowing us to: - Leverage 930 market-specific deep learning models to uncover complex consumer behavior, enabling data-driven decisions that provide a competitive edge. - Identify pricing opportunities and predicting customer preferences to optimize retailersโ€™ pricing strategies with unparalleled precision. - Put retailers ahead of evolving market trends and deliver the most effective pricing recommendations by continuously refining our models. By leveraging Competera's AI-powered solutions, retailers can unlock the full potential of customer behavior insights to optimize their pricing strategies and achieve sustainable growth.
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Competera pricing

Competera does not have a free version and does not offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
No

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Competera Reviews

Overall rating

4.8
Write a Review!

Feature rating

Value for Money
4.8
Functionality
4.8
Ease of Use
4.8
Customer Support
4.9
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All Competera Reviews

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58 reviews
Bassem
Bassem
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4.0
Reviewed on 5/09/2024

Effective Pricing Optimization with Robust Insights

My overall experience with Competera has been positive. The platformโ€™s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions. The customer support team is responsive and helpful, making the experience even smoother.

Pros

Its powerful pricing optimization capabilities. The platformโ€™s ability to analyze market trends, competitor data, and customer behavior helped us make informed, dynamic pricing decisions.

Cons

is that the initial setup process can be time-consuming, especially when integrating it with other systems. Additionally, while the platform offers detailed insights, it could benefit from more customizable reporting options to better fit specific business needs.

Response from Competera

Thank you for your detailed feedback on Competera. Weโ€™re delighted to hear that our pricing optimization capabilities have positively impacted your business. We understand that the initial setup process can be time-consuming, and weโ€™re continuously working to streamline this experience. Your suggestion for more customizable reporting options is valuable, and weโ€™ll explore ways to enhance our reporting features to better meet your specific needs. We appreciate your continued support and look forward to assisting you further.

Replied 12/09/2024
Seydina Oumar
  • Industry: Supermarkets
  • Company size: 51โ€“200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 15/08/2024

One of the best, but needs to be improved

Analysis and price screening of our main competitors

Pros

the settings.
Screened data modification

Cons

Sometimes screening links to bad product

Response from Competera

Thank you for your feedback! Weโ€™re glad you find Competera valuable for competitor analysis. Weโ€™re working on improving product screening accuracy and appreciate your input.

Feel free to reach out if you want to share more details - [email protected]!

Replied 26/08/2024
Olha
  • Industry: Supermarkets
  • Company size: 5,001โ€“10,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

3.0
Reviewed on 3/07/2024

professionally

in short, the planned results are obtained in different pricing strategies

Pros

Speed โ€‹โ€‹of reassessment, preparation, setting, flexibility, ease of use

Cons

I miss the visualization of the future calculation of the margin forecast as a result of the changes made.

Response from Competera

Thank you for your feedback! Weโ€™re glad you appreciate the speed, flexibility, and ease of use. Weโ€™ll consider your suggestion on margin forecast visualization. Itโ€™s great to know our platform helps you achieve your pricing goals!

Replied 19/08/2024
Adellia
  • Industry: Business Supplies & Equipment
  • Company size: 51โ€“200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 16/08/2024

Competera Review from Mbiz (Lippo Group Indonesia)

So far so good and stable. They give me automatic email about the competitor price analysis everyday, very helpful for daily report.

Pros

Good pricing able to negotiate about the pricing. I have been using it since 2019 until now.

Cons

Slow response due to changing in manpower turnover.

Response from Competera

Thank you for your continued trust in Competera since 2019!
Weโ€™re happy to hear that our daily competitor price analysis emails are helping you in your daily work. We appreciate your patience regarding response times, and we will work to ensure even better support.

Replied 26/08/2024
Thomas
  • Industry: Retail
  • Company size: 501โ€“1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 16/08/2024

Good company with valuable output

Once everything is set up correctly, the tool works perfectly and helps us with our daily analysis. Overall recommendable.

Pros

The whole team is very cooperative and responds very quickly. The data preparation and overall quality is very good. The parameterization also works perfectly (e.g. coefficient for packaging units).

Cons

There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort. This also applies to apparently easy-to-identify items that cannot be found despite several runs.

Response from Competera

Thank you for the positive feedback! Weโ€™re glad our teamโ€™s responsiveness and data quality have been valuable for your daily analysis.

We acknowledge the mapping challenges and are continuously working on improving this area. We appreciate your recommendation and are here to support you!

Replied 26/08/2024
Oliver
  • Industry: Retail
  • Company size: 501โ€“1,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/08/2024

Thanks Competera

I loved working with Comptera and the support team was helpful and supportive

Pros

the easiest tool for comparing products

Cons

if the website has an issue or maintenance time it takes a long time

Response from Competera

Dear Oliver,
Thank you for your feedback. We're glad to hear that you found Competera easy to use and appreciated our support team. We're constantly working to improve our platform's reliability to empower our clients with outstanding data and pricing tool.

Replied 10/09/2024
Ahmed
  • Industry: Retail
  • Company size: 5,001โ€“10,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 17/09/2024

Competera Experience

Overall, my experience with Competera has been good. The pricing tools are useful and help us stay competitive, though it took some time to get used to the platform. Once you get the hang of it, it does what it's supposed to, but the initial learning curve could be smoother.

Pros

I really appreciate Competeraโ€™s dynamic pricing capabilities, which help optimize prices based on market trends and competition. The platform's user-friendly interface and insightful analytics also make it easy to make informed decisions quickly.

Cons

The platform can sometimes feel a bit complex when setting up advanced pricing rules, and the learning curve can be steep for new users. More detailed documentation or tutorials would help streamline the onboarding process.

allison
  • Industry: Apparel & Fashion
  • Company size: 1,001โ€“5,000 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
3

3.0
Reviewed on 4/09/2024

Review of Competra

Takes a lot of time to understand, the system is complex

Pros

Contains interesting information, if you can figure out how to use it, it can be vry helpful

Cons

Hard to figure out how to use, you need to go through a lot of filters

Response from Competera

Dear Allison,
Thank you for taking the time to share your review of Competera. We appreciate your feedback and are sorry to hear that youโ€™ve encountered difficulties with the system.

We understand that the complexity of the software can be challenging, although our teamโ€™s main priority is to streamline the user interface and make it even more intuitive so that our clients get the most value from using Competera.

If you have any questions or need assistance, please donโ€™t hesitate to contact our customer support team. Weโ€™re here to help you get the most out of Competera.

Replied 10/09/2024
Verified Reviewer
  • Industry: Retail
  • Company size: 1,001โ€“5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5.0
Reviewed on 16/05/2019

Competera:Pricing and Market Data Made Easy

Greatly improved the quality of data we have on hand to make pricing decisions

Pros

Detailed graphs, charts, data sets and comparison tools.

Cons

Intial setup is slow and a bit cumbersome

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 1,001โ€“5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 30/10/2017

Great Experience

Pros

I have been using this software for about six months. So far, it has been easy to work with, very easy to implement and is working great.

Mantฤ—
  • Industry: Retail
  • Company size: 1,001โ€“5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/07/2020

Great retail pricing software: we increase our sales and stay competitive

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions.

I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them.

As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Pros

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and itโ€™s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, weโ€™ve significantly speeded up our repricing.

Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competeraโ€™s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons

Everything is great, but Iโ€™d love to see even higher matches quality.

Response from Competera

Thank you, Mante! It's a pleasure to work with you, too

Replied 28/07/2020
Igor
  • Industry: Consumer Goods
  • Company size: 1,001โ€“5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/05/2018

Highly qualified price monitoring for brands

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Pros

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

Robert
  • Industry: Retail
  • Company size: 201โ€“500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/02/2020

Advanced price optimization and a proactive pricing strategy

Here's a list of benefits we've realized:
- Switching to strategic tasks;
- Sustainable and proactive pricing;
- Advanced price optimization.

Pros

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks.

We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons

Nothing much to report so far. It's been a very good experience.

Oleksandr
  • Industry: Cosmetics
  • Company size: 51โ€“200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/07/2017

Price tracking for sales and revenue growth

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Pros

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more.
I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing!

The main problems I've solved with competera are:
1. I stopped wasting time on manual checking of thousands of competitors SKU's.
2. I achieve my KPI's and bring more revenue to the shop.
3. I focus on strategic issues not on routine tasks.

Galina
  • Industry: Consumer Goods
  • Company size: 51โ€“200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/07/2017

Advanced pricing analytics from Competera

The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning.

Pros

Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce!

Evgen
  • Industry: Retail
  • Company size: 11โ€“50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 26/07/2017

Must have tool for every ecommerce store

Pros

This is a great price monitoring tool, with amazing customer support!
I work with Competera more than 3 years, and all this time I realy happy to work with tham!
I forgot about all my problem's with reprasing and price monitoring!

Thanks! I'm happy to work with you guys :)

Cons

Hard question. Have no idea :)
May be the price, but , I already used it long time, and I understood that this service should cost even more than now, cause it really help grow my business, and earn more.

Arjan
  • Company size: 51โ€“200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/06/2017

Competera is an excellent price monitoring software for brands.

Pros

SKB Europe is the Netherlands-based European distributor of SKB Cases. These high-quality cases are for demanding industrial, sport, & music applications. Competera is a trusted partner, providing us with a reliable data for the past two years. The Price Management helps us being aware of our price positioning and timely react on unfavorable changes. Competera became our good assistant in the profitable cooperation with major European and Amazon resellers.

Cons

The first time, it was the high price. But now Competera has absolutely transparent new pricing for clients and the product is updating in leaps and bounds.

Natalia
  • Industry: Building Materials
  • Company size: 51โ€“200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/08/2017

Automated rules-based pricing for Enterprise Retail

Pros

I work in Sdvor - online retailer of building and finishing materials in six regions of Russian Federation. Price tracking of the product categories in our industry is quite time-consuming: huge assortment, the geography of distribution, commodity differences with competitors.

The resources of Competera allow us to assess the situation on the market and control the compliance with our price positioning. We thank the Competera team for the efficient product, operational support, and individual approach.

Cons

I have nothing to say on cons of partnership with Competera, as they flexibly react to requests and skillfully adapt the product to the features of our business.

Ilona
  • Industry: Retail
  • Company size: 1,001โ€“5,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 6/12/2019

How I said "goodbye" to Excel and "hello" to agile and adaptive interface

Pros

I liked Competeraโ€™s agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. Itโ€™s awesome. Another great thing that everything is online. You donโ€™t need to install any software and update it regularly.

I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions.

Cons

To be honest, I would be skeptical at first when the system put forward price recommendations. I wouldnโ€™t call it distrust, but stillโ€ฆ So, I calculated new prices for the first repricing cycle myself and then compared them with Competeraโ€™s suggestions. I remember that for the most part, we had identical ideas. So, it works.

Response from Competera

Thank you, Ilona! Looking forward to making our cooperation even more beneficial.

Replied 28/01/2020
Eugene
  • Industry: Retail
  • Company size: 201โ€“500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 31/08/2017

Save your time with automated price tracking tool

Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing.

Pros

I'm a current user of Competera pricing software. I'd say the huge task is done for the managers of product categories in the online channel. Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing. After the integration with the service, our prices got protected from possible human errors.

Cons

I should say Competera is not the cheapest solution, but it worth to pay for the quality of pricing platform and the services provided. We wish the Competera team good luck and new inventions!

Vera
  • Industry: Retail
  • Company size: 51โ€“200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/01/2018

Repricing for enterprise retail

The one thing I need is to get more information on the features of the product, which I have not used yet.

Pros

I use Competera to be always aware of the market situation and our price positioning. Our online store includes a huge number of products and as the huge geography of distribution. With Competera I am sure we have the best price right now. A few months ago we started testing the repricing tool from Competera. Will see how it works for us.

Konstantin
  • Company size: 51โ€“200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/02/2017

Competera team is focused on our goals.

We have been searching for a good software service for a long time. Our partners recommended Competera as a perfect price monitoring tool. The business development manager presented the demo and we ascertained that Competera Price Intelligence is a great solution for our business. On top of everything else the Support and Customer Success management was perfect - they answered all our questions anytime we needed. We use Competera during 1 year and we are very impressed with the performance of the product and service overall!

Bogdan
  • Company size: 51โ€“200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 27/02/2017

Great service and great team.

Competera is a great software provider for an online store like RDE. Two years of collaborations have brought us high sales performance and revenue rate. Using Price Intelligence we have achieved our goals: optimised pricing process and increased in number of customers. I want to underline how we had been pleasantly surprised with qualified and quick to sympathize support team. They furnished the information on any our request 24-hours/7-day. Thank you, guys! I think, Competera is a great team with a great product.

Adrian
  • Company size: 11โ€“50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/11/2017

I use a Price Management product

First of all, I have enough market view with reliable data on competitors prices and promotions. So I can build a data-based strategy for product categories pricing.

Secondly, I started saving my time on routine manual repricing. As a result, I can complete my daily tasks faster and take the time to plan new activities.

Pros

There are two things I like the best in daily using of Computer. It's a user-friendly interface. And it's a great customer support team. The guys from support helped me to get a handle with the dashboard at the outset. And now they inform me about the product updates to be sure that I get the maximum from the product. Thanks for that!

And about the product. I've been using Price Management product for only a short time, but the results are already quite obvious. Now I can automatically manage the product categories much faster and precise. This converts into the profit of online store and good KPI's performance. I'm pleased with the product.

Sergey
  • Company size: 11โ€“50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 19/01/2018

Facilitated work with MAP violators

I started controlling the assortment in stock on the website. Over the course of a year, ompetera was tasked with the monumental challenge of monitoring the specific websites.

Pros

I use Competera Brand Intelligence solution in order to protect the minimum advertised price. I received all the required data on the actual retail price. Once a month, I requested the statistics on price violations, and Competera delivered a special report which facilitated working things out with violators.

Cons

They need more functionality when it comes to using this tool for forecasting. Great on customer support.

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