---
description: Review of GWI Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: GWI | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/4222/market-research/software) > [GWI](/software/568469/GWI)

# GWI

Canonical: https://www.softwareadvice.co.nz/software/568469/GWI

> GWI is a cloud-based consumer research platform serving brands, marketing agencies, media companies, and research teams — from individual users to large enterprise organizations — across industries including advertising, media, sports, gaming, travel, automotive, and retail.

The platform provides access to global survey data representing over 3 billion people across 50+ markets, refreshed quarterly. Users can build custom audience profiles using 250,000+ profiling points covering demographics, behaviors, and interests. Core features include custom charts, dashboards, crosstabs for cross-analyzing audience segments, and a full API for integrating data into external workflows.

AI-powered tools include Agent Spark, a conversational analyst that answers plain-language questions using verified survey data; Instant Charts, which generates data visualizations from a typed question; and GWI Canvas, which produces editable, insight-rich slide decks based on a user-defined goal and audience.

Specialized data sets cover areas such as gaming, sports, travel, automotive, luxury, and more. No research expertise or technical training is required to use the self-serve tools. Enterprise clients receive dedicated account management and access to custom data sets.

Support is available through dedicated account management for enterprise clients, with tiered plans accommodating teams of all sizes.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: GWI
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Available Countries**: United Kingdom

## Integrations (6 total)

- ChatGPT
- Claude
- CoPilot
- Microsoft Power BI
- Omni-Connect
- TelmarHelixa

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Market Research Software](https://www.softwareadvice.co.nz/directory/4222/market-research/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/568469/GWI)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/568469-GWI/> |
| en-AU | <https://www.softwareadvice.com.au/software/568469/GWI> |
| en-GB | <https://www.softwareadvice.co.uk/software/568469/GWI> |
| en-IE | <https://www.softwareadvice.ie/software/568469/GWI> |
| en-NZ | <https://www.softwareadvice.co.nz/software/568469/GWI> |

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