---
description: Review of Agentforce Marketing (formerly Salesforce Marketing Cloud) Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Agentforce Marketing (formerly Salesforce Marketing Cloud) | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [Agentforce Marketing (formerly Salesforce Marketing Cloud)](/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud)

# Agentforce Marketing (formerly Salesforce Marketing Cloud)

Canonical: https://www.softwareadvice.co.nz/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud

> Agentforce Marketing is a marketing platform designed to help businesses create adaptive customer experiences using AI-driven automation. It supports B2B and B2C marketing teams across various industries and organizational sizes. Built on the Salesforce platform, it combines customer data, AI automation, and engagement tools to assist marketing teams in achieving measurable outcomes.

The platform includes Data 360, a customer data tool that consolidates information from structured and unstructured sources such as PDFs, videos, and CMS content. AI agents autonomously manage tasks such as campaign planning, content creation, audience segmentation, and personalized messaging across email, SMS, web, and digital advertising channels. These AI agents enable two-way conversational interactions by responding to customer engagement and maintaining context throughout the customer journey. Marketing Cloud Next is the primary product within the suite, while users of Marketing Cloud Account Engagement and Marketing Cloud Engagement can access new AI features through their existing platforms. Additional features include Piper, an AI sales development representative for engaging inbound buyers, marketing analytics for tracking performance, and loyalty management tools for creating customized offers.

The platform provides a unified view of customer data across all touchpoints, helping to eliminate data silos and enable real-time personalization. AI agents handle campaign execution, allowing marketing teams to focus on strategy and creative tasks.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Salesforce
- **Location**: San Francisco, US
- **Founded**: 2003

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Spanish
- **Available Countries**: Canada, France, Germany, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Adaptive Campaign Logic
- Agent Collaboration
- Analytics
- Autonomous Campaign Engine
- Autonomous Task Execution
- CRM & CDP Sync
- Conversational Workflow Builder
- Cost Management
- Customizable Frameworks
- Data Governance
- Drag & Drop Editor
- Dynamic Modeling
- Feedback Management
- For No-Code Development
- Human-in-the-loop (HITL)
- Integration Management
- Knowledge Base Integration
- Memory Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)

## Related Categories

- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)
- [Agentic AI](https://www.softwareadvice.co.nz/directory/5076/agentic-ai/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/566673-Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud/> |
| en-AU | <https://www.softwareadvice.com.au/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud> |
| en-GB | <https://www.softwareadvice.co.uk/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud> |
| en-IE | <https://www.softwareadvice.ie/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud> |
| en-NZ | <https://www.softwareadvice.co.nz/software/566673/Agentforce-Marketing-formerly-Salesforce-Marketing-Cloud> |

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