---
description: Review of WooTrack Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: WooTrack | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [WooTrack](/software/549150/WooTrack)

# WooTrack

Canonical: https://www.softwareadvice.co.nz/software/549150/WooTrack

> WooTrack is an automated Google Ads management plugin designed for WooCommerce stores. It creates, manages, and optimizes Google Ads campaigns while tracking profit using POAS metrics. It is designed for e-commerce businesses, including those in the EU requiring VAT-aware profit calculations.

The plugin automates campaign creation for Shopping and Performance Max campaigns. It includes budget optimization to allocate more resources to profitable products and reduce spending on underperforming ones. Bid management is handled automatically, with adjustments based on ROAS and POAS targets. A product labeling system categorizes items as Winners, Borderline, or Losers based on advertising profitability.

WooTrack provides server-side conversion tracking for Google Ads and GA4. It sends profit data to Google Ads as offline conversions and retracts conversions for refunded orders. Features include a real-time profit dashboard, COGS management tools, order-level profit analysis, and automated XML product feed generation for Google Merchant Center.

The plugin calculates net profit by factoring in product costs, shipping fees, payment fees, and VAT deductions for EU businesses. It connects to Google Ads and Merchant Center through OAuth authentication and does not require coding or technical setup. It operates continuously to monitor performance and make adjustments based on POAS thresholds.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: SC AXP GLOBAL RETAIL

## Commercial Context

- **Starting Price**: US$14.99
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- AI Copilot
- Ad hoc Reporting
- Behaviour Tracking
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Source Connectors
- Data Visualisation
- Engagement Tracking
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Search/Filter
- Third-Party Integrations

## Integrations (1 total)

- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/549150/WooTrack)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/549150-WooTrack/> |
| en-AU | <https://www.softwareadvice.com.au/software/549150/WooTrack> |
| en-GB | <https://www.softwareadvice.co.uk/software/549150/WooTrack> |
| en-IE | <https://www.softwareadvice.ie/software/549150/WooTrack> |
| en-NZ | <https://www.softwareadvice.co.nz/software/549150/WooTrack> |

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