---
description: Review of Upside Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Upside | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Upside](/software/547488/Upside)

# Upside

Canonical: https://www.softwareadvice.co.nz/software/547488/Upside

> Upside is a revenue attribution and intelligence platform that gives go-to-market teams one trustworthy source of clean, connected data about what actually happened in every deal. It is built for a simple but stubborn problem. AI now makes it possible to ask better questions, run deeper analyses, and build internal tools in a day, but that only works if the data underneath is reliable, and GTM data almost never is. Upside fixes the foundation first, then gives your team the toolbox to turn it into insight and action.

Who it's for: Upside fits mid-market and enterprise B2B companies with real go-to-market complexity, where marketing, sales, RevOps, and customer success all touch a deal and "what's working?" can't be settled by getting everyone in a room. The people who get the most from it are revenue and marketing leaders who need board-ready answers, RevOps and ops teams who live in the data, and the GTM engineers building the analyses, agents, and apps the rest of the team relies on. If you have tried to measure your pipeline before and walked away with numbers no one trusted, you are exactly who we built this for.

How it works: Upside connects to your CRM, marketing automation, call recordings, and ad platforms, then automatically builds a unified, healed data layer. It resolves duplicate identities, reconstructs missing touchpoints that other tools overlook, and detects buying groups from signals buried in email threads and meeting transcripts. That foundation answers three questions in order: what happened, what worked, and where to invest next.

On top of it, you choose your path. For teams that want power out of the box, there are dashboards, account explorers, and Deep Research that reads unstructured data and produces narratives with citations, plus zero-sum attribution that allocates real dollars to real touchpoints and holds up in a board meeting. For teams that want to build, a full MCP interface plugs Upside into Claude, Cursor, ChatGPT, Dust, or Notion AI, so your intelligence lives wherever your team already works.

Getting started and support: Onboarding is intentionally simple. Connect your systems through OAuth and you can be live in about 24 hours, with no manual field mapping or data cleanup required first. Beyond the software, Upside's team works alongside yours to stand up the analyses and workflows that matter most, so you see real answers quickly instead of a blank dashboard.

Security and trust: Upside is SOC 2 Type II certified, with enterprise-grade encryption, sandboxed and read-only execution, and no training on your data. It is designed to be the easiest yes your security team can give. The same posture that blocks "just use ChatGPT" greenlights Upside.

The result is a living understanding of your go-to-market, built on what actually happened, not just what someone remembered to log. Customers have used Upside to reconstruct hundreds of closed-lost deals and rethink competitive strategy, build win-back kits for churned accounts in days, and publish interactive dashboards from a single question in minutes.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Dragonsight Labs

## Commercial Context

- **Starting Price**: US$36,000.00
- **Pricing model**: Flat Rate
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- CRM
- Campaign Analytics
- Campaign Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Journey Mapping
- Customisable Reports
- Dashboard
- Data Import/Export
- Engagement Tracking
- For Sales Teams/Organizations
- Generative AI
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics

## Integrations (11 total)

- Clari Copilot
- Fathom
- Fireflies
- Gong.io
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- RB2B
- Salesforce Platform
- Salesforce Sales Cloud
- Zapier

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software)

## Related Categories

- [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software)
- [Sales Intelligence Software](https://www.softwareadvice.co.nz/directory/4620/sales-intelligence/software)

## Alternatives

1. [Google Analytics 360](https://www.softwareadvice.co.nz/software/137155/google-analytics) — 4.7/5 (8098 reviews)
2. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6242 reviews)
3. [Jungle Scout](https://www.softwareadvice.co.nz/software/113367/jungle-scout) — 4.7/5 (285 reviews)
4. [AppsFlyer](https://www.softwareadvice.co.nz/software/196837/appsflyer) — 4.5/5 (138 reviews)
5. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (261 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/547488/Upside)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/547488-Upside/> |
| en-AU | <https://www.softwareadvice.com.au/software/547488/Upside> |
| en-GB | <https://www.softwareadvice.co.uk/software/547488/Upside> |
| en-IE | <https://www.softwareadvice.ie/software/547488/Upside> |
| en-NZ | <https://www.softwareadvice.co.nz/software/547488/Upside> |

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