---
description: Review of Astra Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Astra | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [AI Sales Assistant Software](/directory/4614/ai-sales-assistant/software) > [Astra](/software/546248/Astra)

# Astra

Canonical: https://www.softwareadvice.co.nz/software/546248/Astra

> Astra is a platform designed to help businesses create and deploy conversational chat and voice agents across various channels without requiring coding. It supports automation of tasks such as customer interactions, lead qualification, user engagement, and customer support through AI-driven agents capable of handling multiple conversations simultaneously with continuous availability and instant responses.

The platform includes a natural language builder that allows users to design AI agents by describing their needs in plain language. It features voice cloning technology that replicates human voices and deploys them across web and messaging platforms. Astra operates on channels such as websites, WhatsApp, voice calls, SMS, and RCS, maintaining unified memory across all interactions. It supports real-time language switching in over thirty languages and accents, enabling multilingual conversations.

Astra performs automated business actions through tool-calling capabilities, such as booking meetings, updating customer records, and triggering workflows. It includes lead qualification and scoring tools that generate actionable insights, along with analytics dashboards to monitor response rates, conversions, and engagement metrics.

The platform trains on custom business content, including documents, CRM data, FAQs, and conversation transcripts, to deliver responses aligned with a brand’s tone. It processes natural language with contextual understanding, providing human-like responses with appropriate pauses and empathetic engagement. Astra retains conversation context across channels to deliver personalized interactions. It operates with minimal latency in voice interactions and manages concurrent conversations at scale while maintaining accuracy.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: WATI.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Astra offers three pricing plans: Free, Pro, and Business. Pricing values are available for all plans: Free: $0 per month, Pro: $99 per month, Business: $399 per month. All pricing plans are billed monthly by default. Yearly billing is also available with a 20% discount. Payments are accepted in US Dollars ($). Additional credits can be purchased as an add-on. The cost is $20 for 1,000 credits, which are valid for three months.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, Hong Kong SAR China, India, Singapore, United Arab Emirates, United Kingdom, United States

## Features

- AI/Machine Learning
- Agent Customization
- CRM
- CRM Integration
- Conversational AI
- Customer Interaction Automation
- Dynamic Modeling
- Follow-Up Scheduling
- For Sales Teams/Organizations
- Human-in-the-loop (HITL)
- Independent Decision Making
- Inquiry Routing
- Lead Generation
- Lead Qualification
- Multi-Channel Campaigns
- Omnichannel Outreach
- Outreach Performance Analytics
- Personalized Outreach
- Real-time Conversations
- Reporting/Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Related Categories

- [AI Sales Assistant Software](https://www.softwareadvice.co.nz/directory/4614/ai-sales-assistant/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/546248/Astra)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/546248-Astra/> |
| en-AU | <https://www.softwareadvice.com.au/software/546248/Astra> |
| en-GB | <https://www.softwareadvice.co.uk/software/546248/Astra> |
| en-IE | <https://www.softwareadvice.ie/software/546248/Astra> |
| en-NZ | <https://www.softwareadvice.co.nz/software/546248/Astra> |

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