--- description: Review of ECI Homebuilder Sales & Marketing Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ECI Homebuilder Sales & Marketing | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Construction CRM Software](/directory/153/homebuilder-crm-software/software) > [ECI Homebuilder Sales & Marketing](/software/541376/ECI-Homebuilder-Sales-Marketing-Software) # ECI Homebuilder Sales & Marketing Canonical: https://www.softwareadvice.co.nz/software/541376/ECI-Homebuilder-Sales-Marketing-Software Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/541376/ECI-Homebuilder-Sales-Marketing-Software?page=2) > ECI Homebuilder Sales \& Marketing Software is a platform designed to streamline the new home sales process from lead capture to contract closing. It serves production homebuilders, semi-custom builders, custom homebuilders, multi-family developers, build-to-rent builders, and manufactured home builders. The software provides tools that connect marketing efforts, online sales counselors, onsite agents, and design center staff within a unified system. The platform includes a homebuilder-specific CRM that centralizes leads from various sources such as websites, digital advertising, and listing portals. It automatically routes and assigns leads in real time. Interactive lot maps offer live inventory status, pricing, floor plans, and elevations in a digital format. Virtual tours allow prospects to explore floor plans and design options through 3D experiences. Automated follow-up capabilities send personalized emails and text messages throughout the buyer journey. Online design selection tools enable buyers to explore finishes and compare pricing before appointments. The software also collects homebuyer feedback with AI-powered sentiment analysis and manages online reputation through Zillow Builder Review syndication. Built-in reporting and AI-driven insights track the path from initial click to closed sale, helping sales leaders identify effective campaigns and communities. The platform offers role-specific workflows for online sales counselors and onsite agents, providing tools for lead qualification and access to buyer history and saved selections. Real-time inventory visibility and connected customer data aim to reduce sales cycle times and improve lead-to-sale conversion rates and buyer satisfaction. > > Verdict: Rated **4.1/5** by 23 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 23 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ECI Software Solutions - **Location**: Grand Prairie, US - **Founded**: 1999 ## Commercial Context - **Target Audience**: 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop) - **Supported Languages**: English, French, German, Spanish - **Available Countries**: Australia, Belgium, Canada, Germany, Netherlands, New Zealand, Norway, Sweden, United Kingdom, United States ## Features - API - Calendar Management - Campaign Management - Contact Management - Contract/License Management - Customisable Reports - Document Management - Email Marketing - For Residential - Interaction Tracking - Lead Generation - Lead Management - Project Planning/Scheduling - Reporting/Analytics - Segmentation - Survey Builder ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Construction CRM Software](https://www.softwareadvice.co.nz/directory/153/homebuilder-crm-software/software) ## Related Categories - [Construction CRM Software](https://www.softwareadvice.co.nz/directory/153/homebuilder-crm-software/software) - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Home Building Software](https://www.softwareadvice.co.nz/directory/44/homebuilder-software/software) - [Customer Experience Software](https://www.softwareadvice.co.nz/directory/4574/customer-experience/software) - [Real Estate CRM Software](https://www.softwareadvice.co.nz/directory/338/real-estate-crm/software) ## Reviews ### "Lasso is a Great CRM for a Great Price" — 4.0/5 > **Ember** | *12 January 2019* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: Lasso has all of the features that we had on the more well-known CRM system that we transitioned over from for a fraction of the price. It provides a robust way to take a customer from initial visit, to follow up, to close. > > **Cons**: It's sometimes a bit difficult to locate things or make changes to users or settings. Options are often buried under other options in a way that's not always straightforward, so I've often found myself needing to ask Support for help. I've used CRMs for many years now, so most things should come pretty naturally at this point. Also, their email marketing system is pretty basic and it's difficult to built and format emails to be as nice as we could through a dedicated email marketing software. > > Overall, we love Lasso\! It's made specifically for builders, allowing us to manage more than just leads, but the homes they're interested in, too. We get all of our sales process, lead management, email marketing, and reporting all in one place. ----- ### "Excellent product\!" — 5.0/5 > **Beth** | *27 February 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I’ve been a lasso user for years. I love that they understand our industry and make it so easy to use. > > **Cons**: Still some gaps in reporting. Would like to track the time it takes for things to happen. > > Excellent overall\! I love the team and the product. ----- ### "Overengineered and Poor GUI" — 2.0/5 > **Patrick** | *17 July 2019* | Hospitality | Recommendation rating: 1.0/10 > > **Pros**: Mass email functionality. Web based login. > > **Cons**: Cumbersome navigation that requires several support videos and support pages to simply know how to find anything in the software. Not intuitive at all. Terms used for the software are not industry friendly. Too many layers of duplicate information. Export of data is limited and import of data is limited. The database schemas are not accessible when you may want to simply export "YOUR DATA". They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service. > > As a database web developer of nearly 18 years and fully aware of how a CMS or CRM software design can work, it's completely frustrating being told things can't be done that I know are possible. Simple features like pagination or more than 20 records at a time. Basic programming. Being able to fully export every customer profile with history of notes and activities was apparently beyond their scope of capability in the native software. Better yet, being able to import customers with history of notes and activities couldn't even be done. We use multiple CRM platforms and have to be able to mass email our customers without having to use multiple software. Lasso may be effective for limited scope, but it's not a true CRM solution for anyone who wants flexibility in organizing their own customer data. Tying in a web form is a joke. There's so many variables in how to do the simplest thing it makes a regular job twice as hard because of poor design layout and GUI. ----- ### "Lot Vue integration" — 5.0/5 > **Michael** | *27 February 2024* | Construction | Recommendation rating: 10.0/10 > > **Pros**: We love the way it integrates with our website > > **Cons**: Nothing\! It is really very easy to use\!\! > > We really appreciate its simplicity to manage and the integration with our website ----- ### "Love Lasso" — 5.0/5 > **Elton** | *17 January 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Keeps my leads and clients organized, and is user friendly. > > **Cons**: Overall I don't dislike lasso crm it keeps everything thigh. > > My experience has being an excellent one ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/541376/ECI-Homebuilder-Sales-Marketing-Software?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/541376/ECI-Homebuilder-Sales-Marketing-Software) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data