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ActiveCampaign
4.6
Overall rating
Reviews
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About ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
ActiveCampaign pricing
ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$15.00/month.
Starting Price:
US$15.00/month
Free Version:
No
Free trial:
Yes
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ActiveCampaign Reviews
Feature rating
5 reviews of 2,469
View all reviews
Saskia
- Industry: Restaurants
- Company size: 10,000+ Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 15/08/2023
Highly recommended, user-friendly, and helpful
We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.
Pros
We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.
Cons
We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.
Verified Reviewer
- Industry: Entertainment
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3
5
Reviewed on 3/09/2024
ottimo tool
Pros
easy to use and very efficient, I use it every day
Cons
too expensive, would be great to have smaller amount of contacts to buying
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
have been suggest from people older than me in the business
Jonathan
- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
0
3
Reviewed on 23/08/2024
Ineffective business model for our use
I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)
Pros
Useful tool to automate emails to leads and manage our sales process
Cons
I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)
Alternatives Considered
BrevoReasons for Switching to ActiveCampaign
Our agency recommended using ActiveCampaign
Linda
- Industry: Management Consulting
- Company size: Self Employed
- Used Weekly for 2+ years
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4
4
Reviewed on 13/06/2024
Affordably plans for small business
The pricing is reasonable and it does what you need it to do.
Pros
Discounted introductory offer to get to know what it can do.
Cons
Integration with Lead Pages needs a work around.
Reasons for Choosing ActiveCampaign
A recommendation from my WP theme provider.Switched From
MailchimpReasons for Switching to ActiveCampaign
The pricing suited my budget and I knew how to use it.
Joao
- Industry: Health, Wellness & Fitness
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 14/08/2024
ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns.
We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns.
Pros
ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.
Cons
ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.
