ActiveCampaign

Pros

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Cons

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Reasons for Switching to ActiveCampaign

Pros

Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.

Cons

I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.

Pros

the service is bit complicated to use and set up

Cons

the cost versus the features is not the best

Pros

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Cons

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Very easy to handle for sending campaigns to my community.

Cons

Sometimes it is a little bit difficult to unterstand which plan I need.

Pros

The range of features and the coverage of different areas.

Cons

The user-friendliness could be better for areas of daily use like the CRM feature.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

I liked the fact I could download my campaigns as a pdf

Cons

There was limited support on the basic plan

Pros

ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.

Cons

The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.

Pros

It is a very complete product that allows you to really target your customers. The machines are truly perfect.

Cons

The price is a little excessive because it is based on the number of subscribers and not on the number of emails sent.

Pros

The application is easy and the connection to other tools works without any problems.

Cons

Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you.

Pros

It WAS easy to use. No longer the case.

Cons

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Pros

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

Cons

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Cons

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Pros

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Cons

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Pros

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Cons

I have nothing which I dislike on ActiveCampaign at the moment.

Pros

I have a lot of software functions bundled in one place in ACC.

Cons

Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

Pros

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Cons

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Pros

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Pros

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Cons

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Pros

ActiveCampaign enables me to create, customize and send high volume outbound marketing emails.
It has a robust backend integration capability compared to alternatives.

Cons

ActiveCampaign suits all my needs and I do not find any hectic feature to use.

Pros

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Cons

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Pros

We are experiencing the joy of using ActiveCampaign to marketing our products. It is a super experienced product for marketing and help us achieve more precise marketing campaigns. It helps us to have productive engagements with potential customers and this forms a strong base towards closing new deals. It uses lots of automations and this reduces our work by reducing dependency of human intervention on some tasks like replying to customer queries.

Cons

ActiveCampaign has a super friendly user interface which makes it easy to interact with the available features. No dislikes about it.

Pros

ActiveCampaign makes every communications effective, and this acts as the primary form of marketing.

Cons

ActiveCampaign is inclusive in making communication straightforward.

Pros

The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.

Cons

It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.

Alternatives Considered

Pros

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

Cons

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.