---
description: Review of User Intuition Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: User Intuition | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/4222/market-research/software) > [User Intuition](/software/538664/User-Intuition)

# User Intuition

Canonical: https://www.softwareadvice.co.nz/software/538664/User-Intuition

> User Intuition is an AI-moderated research platform designed to conduct voice and video interviews. It helps uncover customer motivations and behaviors for various teams, including product, marketing, customer success, and research departments. The platform is applicable across industries such as software, consumer packaged goods, retail, agencies, private equity, and education. It facilitates understanding of customer actions through structured qualitative research.

The platform uses AI moderation to conduct natural conversations, employing a laddering methodology refined from consulting experience. Participants can be sourced by importing customer lists or recruiting from a global research panel. Advanced fraud prevention measures, including bot detection and duplicate suppression, ensure data quality.

The platform provides full transcripts, audio and video recordings, AI-generated theme summaries, sentiment analysis, and competitive intelligence. It features a permanent, searchable intelligence hub that preserves institutional knowledge. Insights are delivered within a short timeframe, significantly faster than traditional methods. Teams utilize the platform for various research purposes, including win-loss analysis, churn and retention studies, user experience research, shopper insights, concept testing, and brand health tracking. The intelligence system allows team members to access historical findings and accumulated customer knowledge.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: User Intuition

## Commercial Context

- **Starting Price**: US$200.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Plans start at $200
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Customisable Reports
- Data Import/Export
- Data Visualisation
- Multi-Channel Distribution
- Reporting/Analytics
- Survey Builder
- Trend Analysis

## Integrations (5 total)

- ChatGPT
- Claude
- HubSpot CRM
- Shopify
- Stripe

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Market Research Software](https://www.softwareadvice.co.nz/directory/4222/market-research/software)

## Alternatives

1. [CleverX](https://www.softwareadvice.co.nz/software/450192/CleverX) — 4.7/5 (101 reviews)
2. [Tremendous](https://www.softwareadvice.co.nz/software/262872/tremendous-rewards) — 4.8/5 (477 reviews)
3. [Make Opinion](https://www.softwareadvice.co.nz/software/418594/make-opinion) — 4.8/5 (65 reviews)
4. [Similarweb](https://www.softwareadvice.co.nz/software/156898/similarweb-pro) — 4.6/5 (260 reviews)
5. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2317 reviews)

## Reviews

### "Chief Growth Officer" — 5.0/5

> **Eric** | *23 March 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The thing that sold me wasn't the cost savings or the speed — it was the quality of the conversations. We've done plenty of traditional qual over the years, and the transcripts that come back from User Intuition are genuinely better than most agency-run focus groups I've sat behind. Consumers go deeper because there's no social pressure from a group setting and no moderator rushing to stay on schedule. You get 30 minutes of honest, unprompted reasoning about why someone actually chose your product over a competitor's.

The other differentiator is that I don't need to involve a research team to get a study in market. I can set one up myself, have it fielded the same week, and share results with my leadership team before our next planning meeting. That's a completely different operating tempo than what we had before.

The diminishing marginal returns thing is real too — and I mean that as a positive. After a few studies you've built up this base of consumer conversations you can go back and query anytime. You don't have to re-ask questions you've already explored. New studies build on what you already know, so each one gets more targeted and more valuable. We went from running brand studies once every six months to having a living, breathing picture of how we're doing that anyone on the team can check at any point.
> 
> **Cons**: Because the AI follows the natural flow of conversation, you're not going to get the kind of deterministic, structured output you'd get from a quantitative survey. If you need hard percentages or statistical significance on a specific question, you'll want to pair this with a quant tool. It's qualitative depth done really well — just know that going in.
> 
> We're more nimble now than we've ever been. When something shifts in the market or we get unexpected consumer feedback, we can react in days instead of waiting for the next scheduled research window. The whole commercial team has a place to go see how we're tracking, grounded in real consumer voice. That's changed how we operate more than any single tool we've adopted.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/538664/User-Intuition)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/538664-User-Intuition/> |
| en-AU | <https://www.softwareadvice.com.au/software/538664/User-Intuition> |
| en-GB | <https://www.softwareadvice.co.uk/software/538664/User-Intuition> |
| en-IE | <https://www.softwareadvice.ie/software/538664/User-Intuition> |
| en-NZ | <https://www.softwareadvice.co.nz/software/538664/User-Intuition> |

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