--- description: Review of Lua CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lua CRM | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Lua CRM](/software/534665/Lua-CRM) # Lua CRM Canonical: https://www.softwareadvice.co.nz/software/534665/Lua-CRM > Lua CRM is a business platform that helps businesses combine customer relationship management, project management, and invoicing into one system. It is designed for small and medium-sized enterprises in industries such as healthcare, travel, logistics, retail, education, and professional services. Lua CRM helps teams streamline operations and centralize management processes. The platform includes tools for tracking leads, managing contacts, and visualizing sales pipelines with customizable workflows. It offers inventory management with barcode integration, warehouse tracking, and detailed product catalogs. Project planning features include resource allocation, collaboration tools, and performance analytics. Financial management capabilities cover accounting integration, expense tracking, budget management, and invoice creation with online payment processing. Lua CRM features AI-based personalization, allowing users to request and implement new features through a natural language interface without coding. It includes a website builder with drag-and-drop functionality and responsive templates. Industry-specific solutions provide specialized features for different business types. Mobile app support allows users to manage operations from anywhere. > > Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 3 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Lua CRM ## Commercial Context - **Starting Price**: US$78.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Lua CRM is priced to be accessible for small and medium service businesses while providing enterprise-level functionality. We offer a simple, transparent subscription model with no hidden fees and the flexibility to scale as your team grows. Per-user monthly subscription – Businesses pay only for the number of active users they need, making it cost-effective for both small teams and larger organizations. All core modules included – Sales, projects, tasks, scheduling, invoicing, finance, inventory, and AI tools are available without requiring multiple add-on purchases. Flexible plan tiers – Plans are structured to support different levels of automation, data usage, and integrations, so companies can select the package that best fits their operational needs. Discounts for annual billing – Save by choosing annual payment options, which reduce long-term costs. No long-term contracts – Subscriptions can be adjusted or canceled at any time, offering complete freedom and minimal risk. Optional onboarding \& partner services – For businesses that need help with setup, customization, or integrations, certified partners are available to provide additional services. Lua CRM aims to deliver maximum value at a competitive price point, helping service businesses reduce software costs by consolidating multiple tools into a single, powerful platform. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Danish, English, Estonian, Finnish, French, German, Greek, Italian, Portuguese, Spanish - **Available Countries**: Denmark, Estonia, Finland, France, Germany, Greece, Italy, Portugal, Spain, United States ## Features - AI Copilot - API - Activity Dashboard - Collaboration Tools - Contact Management - Data Security - For Small Businesses - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Pipeline Management - Reminders - Reporting/Analytics - Sales Pipeline Management - Task Management - Third-Party Integrations - Web-based Deployment ## Integrations (2 total) - Google Calendar - Google Forms ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) ## Related Categories - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Online CRM Software](https://www.softwareadvice.co.nz/directory/387/online-crm/software) - [Small Business CRM Software](https://www.softwareadvice.co.nz/directory/489/small-business/software) ## Alternatives 1. [HubSpot CRM](https://www.softwareadvice.co.nz/software/1854/hubspot) — 4.5/5 (4458 reviews) 2. [Salesforce Sales Cloud](https://www.softwareadvice.co.nz/software/2764/salesforce-sales-cloud) — 4.4/5 (18782 reviews) 3. [Zoho CRM](https://www.softwareadvice.co.nz/software/392464/zoho-crm) — 4.3/5 (6973 reviews) 4. [Kylas Sales CRM](https://www.softwareadvice.co.nz/software/216694/kylas) — 4.8/5 (573 reviews) 5. [Bigin by Zoho CRM](https://www.softwareadvice.co.nz/software/392397/bigin-by-zoho-crm) — 4.7/5 (730 reviews) ## Reviews ### "Flexible CRM that adapts to your business" — 5.0/5 > **Sofi** | *27 March 2026* | 2128 | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Lua CRM is its flexibility. Unlike many CRM systems, it adapts to our business processes instead of forcing us into predefined workflows. The automation features help reduce manual work, and having everything in one place makes daily operations much more efficient. > > **Cons**: As a relatively new and evolving platform, some features are still being refined and may not be as advanced as in more established CRM systems. However, the team is responsive and regularly improves the product based on user feedback. > > Overall, my experience with Lua CRM has been positive. The system helped us better organize our processes, reduce manual work, and improve team coordination. It is flexible, easy to use, and continuously improving, which makes it a reliable solution for managing daily business operations. ----- ### "Simple CRM for managing retail operations" — 5.0/5 > **Elen** | *27 March 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: What we like most about Lua CRM is how easy it is to manage customers and orders in one place. It helps us keep track of client preferences, handle daily operations smoothly, and reduce manual work. The system is simple to use and fits well for retail businesses like ours. > > **Cons**: Some features may require small adjustments to fully match specific retail needs, especially for order handling. However, the system is improving regularly, and overall it meets our daily requirements well. > > Overall, our experience with Lua CRM has been positive. It helps us organize orders, manage customer information, and keep daily operations structured. The system is easy to use and supports us in running our shop more efficiently. ----- ### "Powerful and Flexible CRM for Growing Businesses" — 5.0/5 > **Zara** | *4 March 2026* | Wine & Spirits | Recommendation rating: 10.0/10 > > **Pros**: Flexible CRM with powerful automation and AI features. Easy to customize and great for managing clients. > > **Cons**: At first the platform may feel feature-rich, so it takes some time to explore all tools and fully configure workflows, but once everything is set up it works very efficiently. > > Overall, Lua CRM has been a reliable and flexible platform for managing clients and workflows. The automation tools and customization options helped our team save time and work more efficiently. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/534665/Lua-CRM) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data