--- description: Review of SEOTesting Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: SEOTesting | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [SEOTesting](/software/533146/SEOTesting) # SEOTesting Canonical: https://www.softwareadvice.co.nz/software/533146/SEOTesting Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/533146/SEOTesting?page=2) > SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console and Google Analytics data, and prove the real impact of their SEO and AI search efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance. The platform centralizes Google Search Console and Google Analytics data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics. AI-powered summaries automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and the Monthly SEO Report. They highlight trends, flag anomalies, and provide actionable takeaways, helping teams quickly see whether changes worked and produce stakeholder or client-ready insights. SEOTesting also prepares SEOs for the evolving search landscape, as AI chatbots and LLM-based assistants increasingly influence what people click and trust. LLM Testing and LLM Traffic reporting show which pages earn clicks from ChatGPT, Gemini, Claude, Perplexity and other LLMs, the prompts likely behind that visibility, and how sessions reported in Google Analytics change after page updates. The AI SEO tools within SEOTesting help pages get chosen, cited, and trusted by AI search. The Query Fan-Out Generator turns a topic into the questions a page should answer, the Content Evaluator scores how well a page covers them, and the Persona Page Evaluator checks whether a page serves each of your ICP personas. Content quality tools flag vague language, unsupported claims, unclear headings, and sections that would work better as lists or tables. Key capabilities include: - Time-based testing to compare performance before and after page-level or site-level updates. - SEO split testing using test and control URL groups to evaluate changes under more controlled conditions. - LLM testing and LLM Traffic reporting to measure AI-driven visits and see which pages earn clicks from AI chatbots. - AI SEO tools including the Query Fan-Out Generator, Content Evaluator, ICP Personas, Persona Page Evaluator, and content quality checks. - Reporting tools such as trend dashboards, AI-powered summaries, a Monthly SEO Report, annotations, forecasts, and reports for declining content, CTR opportunities, cannibalization, and quick wins. - Content grouping and change tracking to organize URLs by theme or structure and keep a clear record of changes and outcomes. - Website monitoring for changes to your own and competitors' XML sitemaps and your robots.txt file. - Rank tracking, daily email updates when Google Search Console data refreshes, and dashboards filtered by country, brand, and more. Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to support collaborative SEO decisions and identify which initiatives merit further investment. Additional components include an API and MCP server for pulling data into internal tools and AI assistants, a Chrome extension that shows Google Search Console data and on-page SEO tips as you browse, and a Looker Studio connector for custom dashboards and client reporting. SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for SEO experiments and for interpreting performance across both traditional search and AI-driven discovery. > > Verdict: Rated **4.9/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 12 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: SanityCheck.io ## Commercial Context - **Starting Price**: US$50.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: SEOTesting offers four pricing plans with monthly billing (discounted annual plans are also available upon request). Custom plans can also be created for any number of sites needed. A 14-day free trial is offered with full access to the software, without requiring a credit card to sign up. Users can switch plans anytime. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - A/B Testing - API - Activity Dashboard - Alerts/Notifications - Campaign Analytics - Click Tracking - Competitive Analysis - Dashboard - Data Visualisation - Google Analytics Integration - Monitoring - Multi-Campaign - Performance Management - Performance Metrics - Reporting & Statistics - SEO Management - Scheduled/Automated Reports - Third-Party Integrations - Trend Analysis - User Management ## Integrations (3 total) - Google Chrome - Google Search Console - Looker ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software) ## Alternatives 1. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2329 reviews) 2. [Ranktracker](https://www.softwareadvice.co.nz/software/288859/rank-tracker) — 4.0/5 (247 reviews) 3. [Seodity](https://www.softwareadvice.co.nz/software/287143/seodity) — 4.7/5 (130 reviews) 4. [SiteGuru](https://www.softwareadvice.co.nz/software/191242/siteguru) — 4.8/5 (187 reviews) 5. [Wix](https://www.softwareadvice.co.nz/software/159592/wix) — 4.4/5 (10792 reviews) ## Reviews ### "No serious SEO should be without this in their kit." — 5.0/5 > **Simon** | *10 December 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Being able to keep over 16 months of GSC data, with annotations, really helps seasonal analysis of search data over the years. But more than that the testing suite is brilliant - allowing you to test theories over several weeks to see if your changes have shifted the needle at all. All the different reports are a real timesaver. > > **Cons**: The interface is looking a little dated now but there is a new refreshed look and feel being developed and the charts look fantastic. > > It is brilliant - a really great dashboard to let you explore all the different data that you can pull from Google Search Console and Bing Webmaster Tools and test your SEO theories. No serious SEO should be without this in their kit. ----- ### "Solid product, great help to my content & data teams\!" — 5.0/5 > **Midori** | *1 June 2026* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Tremendously easy to use. I actually slightly prefer the older design but the new one works and doesn't overcomplicate anything. My team primarily uses the test tracking features; I love how straightforward it is to use and that you can backdate tests. It's a really effective way to not have your team's data analysts bogged down by GSC data pulls. > > **Cons**: My one picky dislike is when typing in tags, if you select one of the dropdown options after typing in some letters, the letters you typed don't get automatically deleted lol. This has led to some annoying tag cleanups. Other than that, I don't really use other features. Rank Tracking also pulls from GSC data, but Rank on GSC is nearly useless in terms of actionability. I haven't used any AI features either, they don't interest our team. > > Very solid tool\! Does exactly what I need it to do and saves our team time and effort. Test numbers are legit, customer service has historically been quick and helpful. ----- ### "The most undervalued tool on the market" — 5.0/5 > **Thomas** | *2 December 2025* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: The all-in-one aspect and time savings for quickly identifying pain points. My two “banger” reports: Content Decay \& Striking Distance Keywords > > **Cons**: No need for negative points. If I had to mention one, I would say the accessibility of features, which are sometimes hidden in the tool. > > As a customer for over four years, I have seen the tool evolve over time and integrate features that are extremely relevant to my daily needs. Customer service is always available and takes our feedback into account when improving the tool. More generally, SEOTesting's ROI is unbeatable on the market. I have recommended it to many SEOs :) ----- ### "Great GSC data warehouse" — 5.0/5 > **Radu** | *8 July 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: The extra filtering you can do compared to GSC plus the fact that it acts like a data warehouse for GSC data (Google only keeps the last 16 months). > > **Cons**: I don't have anything to say here. Since it's a true improvement to GSC that is what matters for me. I haven't through or got to a point where I could have said something is missing or not working the way I'd want it. > > I've been using it for 3+ years now. It's useful to look behind to see how Google search traffic evolved. Or better said, how much less traffic is Google sending now compared to a couple years back. Still, being able to apply granular filters I can identify the real causes as well. ----- ### "A big fan of SEOTesting" — 5.0/5 > **Nilesh** | *27 January 2026* | Staffing & Recruiting | Recommendation rating: 10.0/10 > > **Pros**: The Content Groups feature is my favourite. I manage a site with over 30 page types, so this is super helpful for me. Whenever there's a Google update, I can quickly check which page types dropped and plan what to do next. > > **Cons**: To be honest, I haven't found anything to dislike yet. It works exactly as I need it to. The team is constantly rolling out new updates, so any small gaps in features are usually filled very quickly. > > Aside from GSC, I use SEOTesting the most. You can create a variety of tests here - single, group, split, LLM, and URL switch for migrations. There is also a "winners and losers" section in the report where you can see how queries and pages are performing over time. They have also recently launched LLM traffic pages in the report section where you can see the pages being crawled by LLMs. This is a huge plus because you don't need to pay for another overpriced LLM tracker. Another great feature is data retention; if you connect your GSC today, they store the data so you can check back 2 years later (unlike GSC's 16-month limit). The best part is the customer service. Nick is very patient and helpful; if you come across any problem, he replies fast so you don't have to wait long. With pricing starting at only $50/month, it is way more cost-effective than other tools. Overall, a 10/10 tool. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/533146/SEOTesting?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/533146/SEOTesting) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data