--- description: Review of Upfirst Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Upfirst | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Virtual Assistant Software](/directory/4488/virtual-assistant/software) > [Upfirst](/software/527098/Upfirst) # Upfirst Canonical: https://www.softwareadvice.co.nz/software/527098/Upfirst Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/527098/Upfirst?page=2) > Upfirst is an AI-powered answering service designed for small businesses. It provides call coverage to ensure no call is missed. The service allows users to customize the AI receptionist with details about their business, write a custom greeting, and set call handling preferences. This enables the AI agent to provide a positive experience for callers and gather important information like email addresses or phone numbers. The AI can then forward important calls directly to the user, avoiding missed opportunities. Users also receive detailed call summaries to stay informed. Upfirst is a solution for small businesses across industries such as law, real estate, accounting, restaurants, insurance, and more. > > Verdict: Rated **5.0/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 12 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Upfirst ## Commercial Context - **Starting Price**: US$24.95 - **Pricing model**: (Free Trial) - **Pricing Details**: All plans include professional, around-the-clock answering. - 24/7 answering - Instant call summaries - Call recordings \& transcription - Call transfers - Appointment scheduling - Send text messages - Spam blocking - Zapier integration - 35+ languages - Memory - Custom actions - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese - **Available Countries**: Albania, Andorra, Argentina, Austria, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Faroe Islands and 48 more ## Features - AI/Machine Learning - Automated Responses - Business Process Automation - Conversation Intelligence - Multi-Language - Natural Language Processing - Personalisation - Reporting/Analytics - Third-Party Integrations - Transfers/Routing - Virtual Personal Assistant (VPA) ## Integrations (5 total) - Acuity Scheduling - Clio - Google Calendar - Microsoft Outlook - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Virtual Assistant Software](https://www.softwareadvice.co.nz/directory/4488/virtual-assistant/software) ## Alternatives 1. [micro1](https://www.softwareadvice.co.nz/software/529654/micro1) — 4.9/5 (1011 reviews) 2. [fonio.ai](https://www.softwareadvice.co.nz/software/524547/fonio-ai) — 4.8/5 (110 reviews) 3. [Celoxis](https://www.softwareadvice.co.nz/software/6434/celoxis) — 4.5/5 (567 reviews) 4. [Wing](https://www.softwareadvice.co.nz/software/224578/wing) — 4.8/5 (75 reviews) 5. [Mindset AI](https://www.softwareadvice.co.nz/software/525825/Mindset-AI) — 4.9/5 (15 reviews) ## Reviews ### "Upfirst - A system I can't imagine running my business without . . ." — 5.0/5 > **Mark** | *25 September 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: The "free trial" was a tremendous help in really being able to take the necessary time (with trial \& error) in order to really experience the functions of the services available. More specifically, it allowed me to utilize all the tools and tutorials available in order to understand, program and "tweak" the agent's responses, etc. I was ready (and did) engage as a full customer prior to the end of the free trial. Customer support was also very high end and interactive. > > **Cons**: I honestly didn't find anything specific which I didn't feel was a positive experience with Upfirst. The only possible suggestion I might make would be if they provided "more examples" of "programing / teaching" language / scripts to provide to the "agent" in regard to her handling of calls and directing the next actions. > > My overall experience was extremely positive. The interface is extremely easy to understand and interface with. Customer service was extremely responsive and helpful every time I contacted them, including direct assistance in the "porting" of my existing toll-free number. ----- ### "Phenomenal Product" — 5.0/5 > **Ethan** | *4 September 2026* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: Upfirst is a cost effective receptionist that is easy to train, sounds professional, and connect clients, potential clients and courts seemlessly through instantaneous notifications. I couldn’t be happier with Upfirst as my new assistant. > > **Cons**: I had to familiarize myself with training an AI assistant and there were a few glitches in having the assistant pronounce my name correctly but with the help of my sales rep those glitches were easily fixed. > > A professional grade AI assistant that is always present and gives me comfort that clients and potential clients be able to contact me whenever necessary. ----- ### "This is the AI receptionist you want\!" — 5.0/5 > **Stephen** | *17 August 2026* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: The function of their AI is better than any other AI receptionist I have used. Also, their customer service is outstanding. > > **Cons**: I wish they integrated with more of the other services I use, like MyCase or CallRail. Hopefully, they are working on that. > > I have been extremely pleased with their product. It is reliable and works well. I have yet to have a complaint from a client. ----- ### "I have an an Online Airgun Store and this saves me and the customer's time." — 5.0/5 > **Sandy** | *27 August 2026* | Sporting Goods | Recommendation rating: 10.0/10 > > **Pros**: EXCELLENT support, MUCH better than most companies. They even offered to help me set the whole thing up. But I wanted to do it myself. The Ai is VERY INTELLIGENT AND NATURAL IN RESPONSES AND QUESTIONS. A ton of different voices to use as well as speaking speed of the Ai agent. You do NOT have to port your number over but you can if you want. > > **Cons**: I wish it DIRECTLY integrated with Shopify. Aside from that I didn't find anything that I did not "like" > > Easy to use, EXCELLENT (and fast) support by a HUMAN\! My callers helped me evaluate it and everyone liked it and didn't think it was annoying, artificial sounding or took too long. ----- ### "Great Virtual Receptionist for any Small Business" — 5.0/5 > **Mike** | *15 September 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: The setup for this was very simple and straightforward, and in less than 20 minutes I have a fully functioning AI answering service. You get excellent features for a low cost. I looked at several other options, and Upfirst provided a more conversational agent. > > **Cons**: Right now, I don't have any issues. It was one of the easiest AI system setups I have had. I would like to do some iterations with CRMs like GoHighLevel > > My overall experience has been great. It is easy to use and has done an excellent job of handling incoming calls. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/527098/Upfirst?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/527098/Upfirst) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data