--- description: Review of Xnurta Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Xnurta | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Xnurta](/software/519133/Xmars) # Xnurta Canonical: https://www.softwareadvice.co.nz/software/519133/Xmars Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/519133/Xmars?page=2) > Xnurta is an award-winning, agentic AI-powered retail media management and advertising platform built to maximize return on ad spend (ROAS) for brands, enterprise sellers, and eCommerce agencies. While traditional advertising tools simply provide recommendations and leave the manual execution to your team, Xnurta serves as a continuous execution engine, handling day-to-day buying, programmatic optimizations, and budget management within the precise guardrails and preferences you define. By unifying your multi-channel retail data, Xnurta breaks down performance silos across major retail media networks (RMNs) including Amazon Advertising, Walmart Connect, and Criteo. The platform bridges the gap between high-level human strategy and high-frequency machine precision, processing over 2 million automated bidding decisions and 50,000 targeting shifts daily. This operational depth allows e-commerce teams to drastically scale campaign performance without adding specialized headcount. For Amazon advertisers, Xnurta delivers unparalleled full-funnel clarity. The platform natively integrates Amazon Sponsored Ads, Amazon DSP (Demand-Side Platform), and the Amazon Marketing Cloud (AMC) into a single, intuitive interface. Through the built-in AMC Hub, users can easily access advanced, ready-to-use analytics reports and create high-intent custom audience segments using no-code templates, completely bypassing the need for complex SQL query knowledge. Whether you are a boutique agency looking to manage more client accounts without overhead friction, or an ambitious global brand trying to reclaim market share, Xnurta removes the daily guesswork from retail media. The software offers complete algorithmic transparency with explicit decision logs, so you always retain ultimate control over your brand’s automated ad spending. Transform your retail media operations from a series of exhausting manual tasks into a synchronized growth engine with Xnurta. > > Verdict: Rated **4.7/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, Traditional Chinese - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - AI Copilot - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Conversion Rate Optimisation - Conversion Tracking - Customer Segmentation - Customisable Reports - Dashboard - Data Import/Export - Data Visualisation ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) - [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software) - [Marketplace Software](https://www.softwareadvice.co.nz/directory/4686/marketplace/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Alternatives 1. 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I especially love the new MCP connection, which lets me pair Xnurta with other tools in my stack. > > **Cons**: I haven't used the AI notifications feature much, as some of the recommendations were not suitable / applicable. > > Overall, a fantastic experience. The tool itself is reliable and works exactly as expected, and it's intuitive to use with a broad, well-thought-out feature set. On top of that, the service side has been fantastic too: whenever I have questions, I get quick and extensive feedback. ----- ### "Extensive Amazon Advertising Tool" — 5.0/5 > **Eddie** | *17 August 2026* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: Xnurta offers extensive reporting capabilities, including both traditional advertising and AMC reporting. The prebuilt and customizable AMC reports are especially valuable, as they make advanced analysis accessible without requiring SQL knowledge. The platform also allows you to make campaign changes and optimizations that would normally require backend API access. Its granular reporting makes it much easier to drill down to the root cause of performance issues. The AI agent is another standout feature, as it can analyze and compare advertising and sales data to surface useful insights that might otherwise be difficult to identify. > > **Cons**: One limitation is the number of keywords that can be viewed at once, which can become frustrating when managing a large number of keywords across many campaigns. There is also a fairly steep learning curve because of the sheer number of features and tools available. It takes some time to become familiar with everything the platform can do. > > It has helped us identify issues that would have been very difficult to uncover through the Amazon Ads console alone. We have used AI and rule-based automation, bulk campaign creation, placement locking, DSP tools and reporting, AMC models, AMC audience targeting, SQP analysis, campaign labeling for branded vs. non-branded performance, rank tracking, and more. Overall, it provides a much deeper level of visibility and control over Amazon advertising and has become a valuable tool for analyzing performance and identifying opportunities. ----- ### "Got to grab that last $500\!" — 1.0/5 > **Farid** | *30 September 2025* | Alternative Medicine | Recommendation rating: 1.0/10 > > **Pros**: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. > > **Cons**: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. > > Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. ----- ### "Great AdTech platform with the best resources and tools to help you succeed" — 5.0/5 > **Verified Reviewer** | *31 August 2026* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Customer Success - the team is extremely knowledgeable of the industry and the platform. They do an amazing job of helping you decide which strategies within the platform can help you achieve your goals, whether it's efficiency or growth. Retail Media - Particularly for CPG products, this tool has every single lever you need to succeed from top to bottom of funnel. The MCP has only enhanced this as you can plug data in directly to your LLM of choosing. > > **Cons**: The tool is complicated so onboarding can be slow, but the CS team bridges this gap quickly. This tool takes far more time to learn than native tools. However, with a knowledge of native tools it can be easier to pick up. The CS team is extremely close to you during onboarding (and the rest of your relationship) to set you up for success. > > A great platform with an amazing support team. From CS to Sales, there's always connectivity. Xnurta goes out of their way to make sure you have everything you need to succeed. There's even a quick line of feedback to the engineering team for feature requests, though at this point I believe the tool has every single lever out there. ----- ### "Feedback and Review - Aug 2026" — 4.0/5 > **Kellie** | *24 August 2026* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: I really like the campaign creation tool. It allows us to quickly create campaigns in bulk through pre-saved templates we set up which helps with structure and strategy. The bulk operations tool is also very helpful when we are needing to adjust things such as bids on multiple targets, daily budgets, bid placement adjustments or even adding products to multiple campaigns to advertise. > > **Cons**: Some of the AI functions are hard to trust all the time. For instance, setting up Managed Groups with a target ACOS and other parameters does not usually lead to the AI gearing the campaigns towards our goals. They either over push spend for drive growth without taking our goal ACOS into account or they are too conservative when Optimize ROAS is selected and leave sales on the table by not pushing campaigns further if they are well below the ACOS target. For the budget tool, the dynamic budget allocation selection is sometimes hard to trust. We notice that it really pulls back spend at the start of the month and then lets the flood gates open at the end of the month. It should instead take into account past performance and push high conversion, low ACOS campaigns steadily if not on a slight increase throughout the month. > > Overall, I have been working with Xnurta for about two years and do like the software. There are of course some areas for improvement but the good outweighs the bad and it has been a positive experience. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/519133/Xmars?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/519133/Xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data