---
description: Review of Brainsight Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Brainsight | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Heatmap Tools](/directory/4234/heatmap/software) > [Brainsight](/software/505102/Brainsight)

# Brainsight

Canonical: https://www.softwareadvice.co.nz/software/505102/Brainsight

> Brainsight is an AI-powered predictive eye-tracking platform designed to analyze how visual designs capture attention without requiring live user testing or research participants. It is used to evaluate and optimize visual content such as advertisements, landing pages, video content, and website interfaces across various formats, including display ads, social media, digital out-of-home campaigns, and scrolling webpages.

The platform generates predictive eye-tracking heatmaps, delivering results within seconds of uploading images, videos, or URLs. It includes visualization tools such as heatmaps to highlight attention areas, peekthroughs to identify instantly visible elements, and gazeplots to map natural viewing sequences. The software calculates two metrics: an Attention Score to predict visibility in specific contexts and a Clarity Score to measure visual comprehensibility. Additional features include AI-powered audits for creative analysis, brand performance analytics to track attention on logos and calls-to-action, and video analysis with object and text recognition. Areas of Interest tracking allows monitoring of specific design elements.

Brainsight supports various content formats, including static images, videos, HTML5 ads, scrolling webpages, and YouTube thumbnails. It offers team collaboration features through shared workspaces, custom branded reports, and pre-trained logo recognition for brand tracking. Users can compare design variants, analyze viewing behavior patterns, and access industry benchmarks. The platform was developed using machine learning models trained on extensive eye-tracking data from university studies and proprietary research conducted by neuroscientists, psychologists, and UX researchers.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brainsight

## Commercial Context

- **Starting Price**: €199.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Annual \& Monthly Plans
Enterprise \& API Solutions 
Freemium Plan
Free Trial
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Argentina, Australia, Austria, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Ecuador, Estonia and 57 more

## Features

- A/B Testing
- AI Copilot
- API
- Behavioural Analytics
- Conversion Rate Optimisation
- Data Analysis Tools
- Data Visualisation
- Element Analytics
- For Science
- Generative AI
- Heatmaps
- Prototype Creation
- Reporting/Analytics
- Scroll Maps
- Third-Party Integrations
- Usability Testing
- Visual Analytics
- Website Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Heatmap Tools](https://www.softwareadvice.co.nz/directory/4234/heatmap/software)

## Related Categories

- [Heatmap Tools](https://www.softwareadvice.co.nz/directory/4234/heatmap/software)
- [User Experience Software](https://www.softwareadvice.co.nz/directory/4258/ux/software)

## Alternatives

1. [Adobe XD](https://www.softwareadvice.co.nz/software/225523/adobe-xd) — 4.5/5 (1087 reviews)
2. [Lyssna](https://www.softwareadvice.co.nz/software/144529/usabilityhub) — 4.6/5 (86 reviews)
3. [Dovetail](https://www.softwareadvice.co.nz/software/345899/dovetail) — 4.6/5 (97 reviews)
4. [UserWay Accessibility Widget](https://www.softwareadvice.co.nz/software/219037/userway) — 4.9/5 (330 reviews)
5. [Hotjar](https://www.softwareadvice.co.nz/software/136486/hotjar) — 4.6/5 (540 reviews)

## Reviews

### "Useful predictive eye-tracking tool for fast UX pre-testing and optimization ideas for our landing pages" — 5.0/5

> **İlayda** | *8 April 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked most about Brainsight is that it helps validate UX and CRO
decisions before launch. The predictive eye-tracking insights make it easier
to see whether key page elements like headlines, forms, CTAs, and
navigation are likely to get attention. For landing page optimization and
design reviews, the AI heatmaps and gazeplots are very useful because they
make visual hierarchy issues immediately visible.
> 
> **Cons**: One improvement I would like to see is a direct integration with tools like
Hotjar, so predictive attention insights could be combined more easily with
behavioral data such as clickmaps, scroll depth, and session patterns. Now I
am combining them separately.
> 
> Overall, I had a really good experience with Brainsight. It helped me quickly
spot what stands out visually and what might be missed, using clear AI
heatmaps and attention insights. It’s a practical tool for improving UX,
landing pages, and overall design effectiveness.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/505102/Brainsight)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/505102-Brainsight/> |
| en-AU | <https://www.softwareadvice.com.au/software/505102/Brainsight> |
| en-GB | <https://www.softwareadvice.co.uk/software/505102/Brainsight> |
| en-IE | <https://www.softwareadvice.ie/software/505102/Brainsight> |
| en-NZ | <https://www.softwareadvice.co.nz/software/505102/Brainsight> |

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