--- description: Review of Crystal Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Crystal | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Collaboration Software](/directory/4138/collaboration/software) > [Crystal](/software/472442/Crystal) # Crystal Canonical: https://www.softwareadvice.co.nz/software/472442/Crystal Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/472442/Crystal?page=2) > Crystal is a personality data platform that helps sales teams, recruiters, HR professionals, team managers, coaches, and executive leaders communicate more effectively. It serves individual users and organizations of all sizes across industries where sales, hiring, and team management are central functions. The platform is cloud-based and also available as a Chrome Extension for use directly within LinkedIn, Gmail, and Salesforce. An API and MCP server allow integration into third-party tools and AI agent workflows. Core features include personality assessments across six frameworks — DISC, Enneagram, Big Five, 16 Personalities, Strengths, and Values — plus multi-dimensional profiles covering behavior, motivation, and priorities. Sales teams can generate buyer profiles from a LinkedIn URL or email address, with stage-specific guidance for outreach through close. A writing assistant provides personality-adapted email suggestions. Team reports cover dynamics, conflict resolution, and onboarding. Crystal integrates with HubSpot and Salesforce to enrich contact records at scale, and supports bulk CSV uploads for prospect or employee lists. Recruiters can generate interview questions tailored to personality fit for specific roles. HR teams can use personality-aware onboarding paths for new hires. Support is available through a knowledge base and platform documentation. > > Verdict: Rated **4.9/5** by 19 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 19 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Crystal ## Commercial Context - **Starting Price**: US$49.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Crystal Project for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Assessment - Big Five - CRM - CRM Integration - Communication Management - Contact Management - Integrations - Messaging - Onboarding - Task Management ## Integrations (6 total) - Gmail - Google Calendar - Google Meet - HubSpot Content Hub - HubSpot Sales Hub - Microsoft Outlook ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Collaboration Software](https://www.softwareadvice.co.nz/directory/4138/collaboration/software) ## Related Categories - [Collaboration Software](https://www.softwareadvice.co.nz/directory/4138/collaboration/software) - [AI Sales Assistant Software](https://www.softwareadvice.co.nz/directory/4614/ai-sales-assistant/software) - [Sales Enablement Software](https://www.softwareadvice.co.nz/directory/595/sales-enablement/software) ## Alternatives 1. 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It tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own, even their tolerance for sarcasm and emoticons. It builds this profile from what it can glean about them online: their public Facebook or blog posts, their tweets as we go about our business on the internet. For me, Crystal will draft emails to people I've never met, using a tone and language that their online presence suggests will resonate with them. > > **Cons**: Kind of freaky that a machine can tell so much about you from a social account. No major drawbacks that I Can see at the moment. ----- ### "It's finally here\!\!\!, the tool I was missing\!" — 5.0/5 > **Luis** | *23 October 2024* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: CrystalKnows is priceless. It offers a very complete DISC with recommendations on how to approach different stages of a sales process. Also, the Google extension is neat; it activates on Google Meet while writing emails. > > **Cons**: This one is not a big one at all but I think the recommendations while writing emails are still at a primary stage, so they are basic recommendations, It is not Grammarly or Quilt, but it is getting there > > It is a great experience and an incredible tool; it is fast and accurate. I used it while prospecting to tailor messages in my LinkedIn outreach ----- ### "Helpful data source extraction" — 5.0/5 > **Verified Reviewer** | *24 November 2018* | Consumer Electronics | Recommendation rating: 6.0/10 > > **Pros**: The ability to extract raw data and save as extract to be linked to other files and databases. > > **Cons**: Very sensitive to spacing for those opening CSV files in Microsoft Excel. ----- ### "Great experience\!" — 5.0/5 > **José Miguel** | *15 August 2024* | Professional Training & Coaching | Recommendation rating: 10.0/10 > > **Pros**: It's easy to use, very insightful, and amazing help tool to prepare for cold calls. It has an amazing UIX and is always managing to grow. > > **Cons**: The pricing is a little high at first sight. Once I used it, I feel it's very well priced. > > Just amazing, want to use it more\! It has changed my way of communicating and selling. ----- ### "Business Essential" — 5.0/5 > **Mark** | *12 February 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Accuracy of data on how to approach colleagues and contacts in a variety of communication channels and scenarios > > **Cons**: Requires users to have taken the DISC assessment > > A fun and helpful tool that has helped me communicate with clients in an engaging style that suits them, has definitely helped to build rapport with my clients. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/472442/Crystal?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/472442/Crystal) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data