--- description: Review of Uplifter Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Uplifter | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Link Management Software](/directory/4299/link-management-tools/software) > [Uplifter](/software/451518/Uplifter) # Uplifter Canonical: https://www.softwareadvice.co.nz/software/451518/Uplifter > Uplifter is a link management platform designed to help marketing teams create, track, and analyze campaign links. It supports tasks such as managing UTM parameters, generating shortened URLs, creating QR codes, and setting up mobile app deep links. The platform is used by enterprise marketing teams, analytics professionals, and agencies to maintain consistent and accurate campaign data across multiple channels and team members. The software includes a UTM builder that generates tracking parameters based on custom taxonomies, reducing errors caused by typos or inconsistencies. It allows users to create branded short links with custom domains, produce trackable QR codes for offline campaigns, and configure mobile app deep links. Campaign dashboards provide reporting features and AI-driven insights to display customer journey data. Other features include automatic error detection, link creator audit trails, user permission controls, and landing page monitoring. The platform uses a cookie-less tracking system without relying on JavaScript tags and is ISO 27001 certified for data security. It supports bulk link generation and allows teams to upload existing UTM spreadsheets. Enterprise users have access to tools for campaign ROI planning, enabling cost and conversion rate estimation before launching campaigns. > > Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 1 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Mezzo Labs - **Founded**: 2006 ## Commercial Context - **Starting Price**: £24.00 - **Pricing model**: Per User (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Advertising Management - Affiliate Management - Attribution Modeling - Audience Targeting - Behaviour Tracking - Bulk Uploading - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Conversion Tracking - Cross Channel Attribution - Custom Domains - Customer Activity Tracking - Customer Journey Mapping - Customisable Branding - Customisable Reports ## Integrations (12 total) - Adobe Analytics - Google Ads - Google Analytics 360 - Google Campaign Manager 360 - Google Data Studio - Google Display & Video 360 - Microsoft Advertising - Microsoft Power BI - Okta - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud - monday.com AI Work Platform ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Link Management Software](https://www.softwareadvice.co.nz/directory/4299/link-management-tools/software) ## Related Categories - [Link Management Software](https://www.softwareadvice.co.nz/directory/4299/link-management-tools/software) - [URL Shortener Software](https://www.softwareadvice.co.nz/directory/4420/url-shortener/software) - [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software) ## Reviews ### "Create manage and govern UTM parameters, shortlinks, QR codes and deep linking easily" — 5.0/5 > **Will** | *5 June 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I can manage all my campaign links in one platform for my own agency and my clients. But most importantly, I can ensure governance across marketing, analytics, and sales teams when it comes to creating campaign links. There's no more broken UTM tracking because Uplifter enforces naming conventions and rules. I can create and manage: - UTM parameters - Branded shortlinks - QR codes - App deep links Whereas most other platforms only do one or two of these. The reporting dashboards on Uplifter are just great. They are simple, but effective. I don’t feel like I’m being bombarded with so much on the screen and that’s what I’ve found is important for my clients too. Uplifter, as a business, knows what is important and delivers that in their reporting. But you have plenty of customisability as well. The user journey visualisations are especially cool btw\! > > **Cons**: Nothing. Uplifter does everything I want and needed it to a link management platform. No complaints. > > I’ve used Uplifter for a couple of years now. I work agency-side and our clientbase is entirely enterprise-level. The same thing happens almost every time when we perform our initial analytics audits… Data is split across multiple different sources, channels, campaigns, etc. and totally polluted with bad data from poor campaign tracking. Same culprits every time: using a spreadsheet (sometimes not even doing that btw), no governance, everyone making up their own values. For enterprises to be doing this, it’s insane. But it makes us look good when we’re able to consolidate everything and provide a foolproof setup using Uplifter. I’ve had so many marketing managers over the moon when they see their campaigns are actually performing well - the problem was just that they were being reported incorrectly. As reporting is fixed, marketing campaigns are attributed correctly and they look more successful than before. Also, for our own agency’s marketing, their URL shortener and branded QR code generator have been awesome for our events and conferences. It’s just simple and easy to use and impossible to get wrong - not much more to say than that really\! The campaign ROI planner is a lovely cherry on top. Clients love it because they can take the plans to internal stakeholders and get bigger budgets, which is good for me at the end of the day\! It learns from your campaigns and helps you plan your next one… figures from projected clicks, CTR and sales volume. It's what all clients should be doing: using the ROI from the last campaign to justify the next one. Overall, I’d say every enterprise should use a link management platform to create UTM codes. I would highly recommend Uplifter as the best option, thanks to their comprehensive software and the knowledgeable, helpful team behind it. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/451518/Uplifter) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data