--- description: Review of Drift Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Drift | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Drift](/software/44897/drift) # Drift Canonical: https://www.softwareadvice.co.nz/software/44897/drift Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/44897/drift?page=2) > Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing. Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance. Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google Analytics and more. Mobile applications for Android and iOS devices are also offered, allowing users to remotely manage business activities. Drift is available on monthly subscriptions, starting from free pricing with basic chat capabilities. Support is extended via documentation and online helpdesk. > > Verdict: Rated **4.5/5** by 200 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 200 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Drift - **Location**: Boston, US - **Founded**: 2015 ## Commercial Context - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Visit drift.com/pricing for more detail and to chat with us. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - A/B Testing - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Appointment Management - Appointment Scheduling - Audience Targeting - Augmented Analytics - Automated Responses - Automated Routing - Automated Scheduling - Autoresponders - Availability Management - CRM - Calendar Management ## Integrations (27 total) - Demandbase One - Drip - Front - Google Analytics 360 - Google Calendar - Help Scout - Helpjuice - HubSpot CRM - Mailchimp - Marketo Engage - Microsoft 365 - Microsoft Outlook - Poptin - Privy - Productboard ... and 12 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) - [Lead Management Software](https://www.softwareadvice.co.nz/directory/1682/lead-management/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) - [Lead Capture Software](https://www.softwareadvice.co.nz/directory/3533/lead-capture/software) ## Alternatives 1. [Chatbase](https://www.softwareadvice.co.nz/software/426065/chatbase) — 4.3/5 (73 reviews) 2. [Tidio](https://www.softwareadvice.co.nz/software/157633/tidio-chat) — 4.7/5 (590 reviews) 3. [Botsonic](https://www.softwareadvice.co.nz/software/436579/botsonic) — 4.8/5 (80 reviews) 4. [Wati](https://www.softwareadvice.co.nz/software/430256/wati) — 4.6/5 (203 reviews) 5. [Intercom](https://www.softwareadvice.co.nz/software/378292/intercom) — 4.5/5 (1133 reviews) ## Reviews ### "Drift is one of the best chat automation platforms out there" — 5.0/5 > **Damien** | *3 October 2024* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: Easy to use, beautiful chat automation platform. > > **Cons**: I didn't have any problems with Drift when I used it. > > I loved Drift and how easy it was to setup as well as the freemium model at the time. ----- ### "Gets the Job Done" — 4.0/5 > **Jessica** | *18 December 2023* | Construction | Recommendation rating: 6.0/10 > > **Pros**: I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something. > > **Cons**: Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that. > > Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow. ----- ### "Good for chat but saw diminishing returns" — 3.0/5 > **Joseph** | *26 April 2023* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: Drift initially provided our team a great way to generate leads via our website chat. The volume was high and we saw that offering to book a demo via chat captured some leads that otherwise might not have asked for a demo. This worked very well for our team and provided great results. > > **Cons**: After a while, our visitors stopped interacting with the Drift chat. We weren't able to prioritize the hottest prospects or really have enough data to know what our visitors were doing or who to chat with. We started to book fewer demos via Drift. Drift didn't offer the deep data analytics or ABM data that other vendors offered. So there wasn't enough functionality to keep us on board. > > Our overall experience with Drift was fine. The technology, implementation, and support worked ok. We just couldn't justify renewing with them after the results began to diminish. ----- ### "Drift is the best 'customer chat' system on the market" — 5.0/5 > **John** | *27 January 2021* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Love Drift. It is very easy to use but more importantly, it is very easy to love using. This is important in software adoption and Drift is one of the best examples I have seen of this in recent years. They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product. > > **Cons**: Hard to say. Probably the fact that although the core product is free (and you get lots of awesome features), you have to upgrade to the 'fullest licence' in order to get the 'uber cool' tools such as allowing the 'chat users' to book an appointment directly into the Calendar of the chosen agent. > > Once again Drift have helped to define what companies should be using chat software for. Yes, it is for 'live chat', that much is obvious. But DRIFT define their tool as helping to deliver 'conversation marketing', and that for me really helps to define how companies should be using Chat software - to start and nurture a conversation that could lead to an ongoing relationship. ----- ### "Simple setup, solid results" — 4.0/5 > **Dalton** | *18 June 2020* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming. > > **Cons**: The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further. > > Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/44897/drift?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/44897/drift) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data