About Front

Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes. With Front, teams can centralize messages across channels, route them to the right person, and unlock visibility and insights across all of their customer operations. More than 8000 businesses use Front to drive operational efficiency that prevents churn, improves retention, and propels customer growth.
Front Software - 1
Front Software - Aggregate and route messages easily
Front Software - 3
Front Software - Resolve conversations collaboratively
Front Software - 5
Front Software - Access robust customer communication analytics
Front video
Front Software - 1 - thumbnail
Front Software - Aggregate and route messages easily - thumbnail
Front Software - 3 - thumbnail
Front Software - Resolve conversations collaboratively - thumbnail
Front Software - 5 - thumbnail

Front pricing

Front does not have a free version but does offer a free trial. Front paid version starts at US$19.00/month.

Starting Price:
US$19.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Front

Front Reviews

Feature rating

Value for Money
4.1
Functionality
4.4
Ease of Use
4.5
Customer Support
4.4
5 reviews of 262 View all reviews
Paul
Paul
  • Industry: Accounting
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2019

The Best Team Collaboration Tool!

My team is able to be more efficient and we all can see past comments and such so it makes our team more cohesive. Many times the client doesn't even know which team member they're speaking to because we are so united...because of Front. We are able to create Asana tasks directly from our Front inbox which saves some time. I am able to stay more organized and keep the cleanest inbox that I've ever had in my entire 20+ years of work experience. I can't believe that I could even live without Front before. I don't see how I can ever go back to the old way of just sending e-mails and losing the collaboration function that Front provides. One problem that many people have is tagging an e-mail as backup for a task or the like. With the permalink feature, we're now able to attach an e-mail string to any Asana task so that the we can quickly refer back to the e-mail without screenshots and the like. It's so much easier now to keep all of our information together without an overload of e-mail messages.

Pros

I love being able to comment to teammates and to create a client-specific e-mail for our clients to respond to in order for collaboration to be smoother and for communication to be shared. I like being able to share drafts with my team so that they can review and even send if needed. If my direct reports want an e-mail to come from me but want to be sure I say exactly what they want to be heard then they just type up the e-mail, share the draft and @mention me, I edit it, my signature automatically attaches and then I send the e-mail as if I had written it. It's actually quite brilliant instead of sending an e-mail to one person to review, you can share it and everyone can see the edits. I like how you can immediately see at the top the tags of whose folder you're in so that you don't have to search through the e-mail to realize where you may be or which client you're working with. I also like the feature that lets you know if one of your colleagues archive the message that you're currently looking at. It helps to know this so that you know whether or not you need to reply to the message or assume that they're still going to respond. I also love how we can snooze an e-mail until later so they don't junk up the inbox. I am usually terrible at just leaving my inbox full with unnecessary messages that I forget to get back to until it's too late. With Snooze, I now say goodbye for now and get it out of my mind completely and then am reminded of it at the appointed time.

Cons

I haven't really found anything that I don't like yet. One thing that may improve but is not a big deal is that tagging folders at the top right does not always work but if I drag the message to that folder then it does work. It would be nice if you could add an Asana task from Front without adding it to a project. For example, if it's a private task that I don't want shared with anyone else then I should either be able to make it private or not add it to a shared project. I was going to say that I would love to make reactions to the comments placed in Front but it appears that that option was added 18 hours ago so someone else beat me to the punch. It might be nice to have the option to add a follower to an e-mail thread but make it so that they cannot see any previous comments to when they were added. This would just make it so that you can share current information going forward but not include any past information that you may not have wanted to get into their hands. I'm sure Hillary would have loved that feature. One thing that I would love to add is an @mention to say something like @all or @everyone that tags everyone that is assigned or a follower to a particular e-mail comment thread.

Arielle
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 19/08/2020

Love Front- Would Recommend

Great experience. Sales Rep was educated, nice, responsive and a pleasure to work with. Then the product was easy to use and solved what we needed.

Pros

It is incredibly easy to use. We transitioned to this from HubSpot support and we were concerned about a learning curve, it is about as basic and intuitive as it comes. We budgeted 2 weeks to implement and it took us less than 2 days to transfer everything over and learn how to use it for its core functions.

Cons

I may be doing this incorrectly- but the Slack integration doesn't always work correctly. I think it would've been helpful in the integrations section to have a troubleshooting guide if it doesn't work. For us we filled out all fields and appropriate slack channels but the messages were not sent there. (Again could be our error)

Alternatives Considered

Zendesk Suite

Reasons for Choosing Front

HubSpot was AWFUL! I am so passionate about this. We had several situations with HubSpot where emails were sent to the wrong individuals with support tickets, the site crashed completely, and it was inconvenient that they did not have a mobile app. We got a Customer Success Representative at HubSpot assigned to us and they "follow-ed up" on the bugs and were never fixed. Eventually she ghosted us. Switching to front was the best thing that could've happened to us.

Switched From

HubSpot CRM

Reasons for Switching to Front

As part of our product offering, we send emails from our client's email domain to appear as it is from them. With these integrations, Zendesk's product was unable to support the configuration but Front was able to.
Verified Reviewer
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
4
Ease of Use
3
Customer Support
1

3
Reviewed on 30/03/2018

Great for collab, not so great for the budget

Pros

We love using this for syncing with Pipedrive - the implementation was easy. The powerful autoresponders are helpful as well. On any given day, we can have a different auto responder, which is great because we're always in a dedicated project on Wednesdays and out of office on Fridays. It's also a bonus that send later is active right out of the box - so when I'm working on emails after my kids are in bed they show up to my clients as sent at 7am the next morning. Set up wasn't too bad since I had already used Support Bee previously. The mobile app is solid as well, though my Android phone tells me it takes a lot of battery power. I wish it was listed as a native email provider on Andoid phones - so right now if I click on a email link in my Pipedrive App, I can't have it open in Front. Front is better than Pipedrive for sending emails since I can drop screenshots inline in emails in Front - something we do on a daily basis. I recommended this to a client who initially liked the idea that it connected with Shopify, showing order information beside each email (see cons for rest of the story). It's normal email stuff works just fine as well - removing formatting, adding bullets, bold, etc all work as expected. As an admin, I like having the ability to make sure my team is keeping on top of shared emails. Additionally, when a teammate needs some help on a message, they can share it with me to help advise them.

Cons

Buyer beware on the TOS regarding refunds. I set this up for a client and got them paid up as an annual client with several users. However, it wasn't a good fit for them. I was not pleased to find out Front does not offer pro-rated refunds, which is costing my client a lot of money and jeopardizing my relationship with them. Customer services was unsympathetic. For this reason I can't recommend Front anymore. If a user signs up with an annual plan, they will at some point be losing money, not saving it - unless they cancel on the anniversary of when they started. Just because it's in the TOS doesn't mean it's the right thing to do: Front is one of the companies that needs to learn this.

Elle
Elle
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 2/02/2024

A must for businesses with delivery drivers!

The experience is positive. It's easy to set up and use. We use it on a daily basis to allocate and track orders

Pros

Being able to auto-import our orders and then allocate them to a delivery driver is really simple and easy within Front.

Cons

I haven't seen any downsides to using Front at this time.

Response from Front

We're glad your experience has been positive and that you're seeing a ton of value in easily assigning orders to drivers. Thank you for taking the time to share your feedback!

Replied 6/02/2024
John
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Features
4
Ease of Use
4
Customer Support
1

4
Reviewed on 31/07/2020

Great Software, Terrible Billing and Support Policies

Pros

It has a number of very good features for helping teams work together for sales and support. The abilities to share, assign, comment on, snooze and resurface issues makes zero inbox possible. Keeps clutter down and focus on what is most important at the moment. We really like the 'product'.

Cons

-Front's Billing policies are absurd. If one signs up for an annual plan adding a user even if only temporarily for a day or a month while transitioning employees results in a charge for as much as a full year for that seat.

-During the sales process, you will experience significant personal, real-time communications. Once the sales process is over, don't hope to EVER be able to have a real-time conversation with anybody. Regardless of the severity or complexity of the issue, the only option is email that often takes days to get a response which can be a real problem when the platform is down since it is the only way to contact them. They had a chat ability for a while but turned it off apparently because customer expectations for a timely response were too high.

-Don't bother making suggestions. Although they have what appears to be a strong attitude towards involving customers, suggestions get a pat on the head and swept into a 'we'll pass that on' basket. No methods or interest to surface ideas and suggestions in a way that other end-users can expand upon or upvote/prioritize.

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