--- description: Review of Mida Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mida | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Mida](/software/445570/mida-so) # Mida Canonical: https://www.softwareadvice.co.nz/software/445570/mida-so Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/445570/mida-so?page=2) > Most A/B testing tools force a tradeoff: run the experiments your growth team needs, or keep your site fast. Mida removes that tradeoff. Mida is a lightweight A/B testing tool built for marketers, CRO specialists, and growth teams. It's 10x faster than typical platforms, so every test you run protects page speed, Core Web Vitals, and SEO instead of putting them at risk. With Mida's visual editor and built-in AI, non-technical users can design, launch, and analyze experiments on any website — no code, no developer tickets, no waiting in someone else's queue. Who Mida is for • Marketers and CRO teams who want to ship more experiments per quarter without engineering bottlenecks. • Agencies running optimization for multiple client sites (a dedicated Agency plan is available). • E-commerce, SaaS, and lead-gen sites running on Shopify, WordPress, Webflow, custom stacks, or single page apps. • Performance-conscious teams who refuse to trade page speed and SEO for the ability to test. Why teams pick Mida • 10x faster than the A/B testing tools your team already knows. • No damage to page speed, Core Web Vitals, or SEO. • No code, no dev tickets, no waiting. • A free Sandbox plan with 100,000 monthly tested users, plus one Growth tier with every feature included. Mida is the lightweight, simple alternative to VWO, Convert, and Google Optimize. > > Verdict: Rated **4.6/5** by 45 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 45 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Mida ## Commercial Context - **Starting Price**: US$399.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Transparent, usage-based pricing built for modern experimentation teams. Mida offers a simple and transparent pricing model designed to remove the complexity and hidden costs commonly associated with traditional A/B testing platforms. Unlike many legacy experimentation tools that lock essential features behind expensive pricing tiers, Mida uses a purely usage-based pricing structure based solely on Monthly Tested Users (MTU). That means you only pay based on the number of users who are actually included in your experiments — not your entire website traffic. What Makes Mida Different? Most A/B testing platforms still rely on outdated feature-tier pricing models. Teams are often forced to upgrade plans just to unlock critical capabilities such as advanced targeting, personalization, server-side testing, integrations, or deployment tools. With Mida, there are no feature tiers. Once you're on the Growth plan, you immediately get access to the complete experimentation platform — including advanced features — without needing to pay extra later as your testing program matures. This approach gives teams predictable pricing and eliminates the frustration of discovering hidden upgrade requirements down the road. Mida’s pricing is based on Monthly Tested Users (MTU), which refers only to visitors who are actually included in active Mida campaigns or experiments. This is an important distinction. Many experimentation platforms charge based on total website traffic, meaning you end up paying for every visitor — even those who never participate in a test. Mida only counts users exposed to experiments, making the pricing model significantly more cost-efficient for growing websites and optimization teams. For example: \* Visitors who never enter a campaign are not counted toward your MTU usage \* A single user participating in multiple experiments is still counted only once \* You maintain full control over experiment traffic allocation to optimize costs This gives teams the flexibility to scale experimentation gradually without unnecessary pricing penalties. Mida’s entry-level Growth plan starts at: \* $399/month on monthly billing \* $299/month on annual billing Mida is also designed with website performance in mind. The platform uses a lightweight script optimized for minimal impact on page speed, making it ideal for teams that care deeply about both experimentation and user experience. Whether you're running experiments on landing pages, ecommerce stores, SaaS products, or modern SPAs, Mida provides enterprise-grade experimentation capabilities without enterprise-style pricing complexity. Mida’s philosophy is simple: \* No confusing feature gates \* No hidden upgrade traps \* No charging for traffic that never sees experiments \* No bloated enterprise pricing structures Just straightforward, usage-based pricing designed to help teams experiment more efficiently and grow faster. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, Italian, Portuguese, Spanish, Thai, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 206 more ## Features - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Audience Targeting - Behaviour Tracking - Behavioural Targeting - Campaign Segmentation - Conversion Rate Optimisation - Conversion Tracking - Drag & Drop - Engagement Tracking - Generative AI - Geotargeting - Multivariate Testing - Real-Time Data - Real-Time Reporting - Reporting/Analytics ## Integrations (50 total) - Amplitude - Braze - Calendly - CleverTap - Countly - Crisp - Customer.io - Drift - Fillout - Freshchat - Fullstory - Gainsight PX - GoSquared - Google Analytics 360 - Google Tag Manager 360 ... and 35 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [AB Testing Tools](https://www.softwareadvice.co.nz/directory/4727/ab-testing/software) ## Alternatives 1. 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[Echobox](https://www.softwareadvice.co.nz/software/315865/echobox) — 4.7/5 (96 reviews) ## Reviews ### "Great Google Optimize Alternative" — 5.0/5 > **Elizabeth** | *21 May 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far > > **Cons**: Was so hard to find the product, only found on my 3rd pass of searching for alternatives ----- ### "Senior Data Analyst" — 5.0/5 > **Eric** | *16 September 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Easy to add to site, free offering, user friendly UI > > **Cons**: Live chat would be a nice feature to have to answer questions on the fly > > Enjoying it so far, hoping that it can be a permanent replacement for Google Optimize ----- ### "We purchased Howuku deal on AppSumo, but it DOES NOT WORK, support does ignores it :(" — 1.0/5 > **Anton** | *13 August 2024* | Airlines/Aviation | Recommendation rating: 0.0/10 > > **Pros**: Price - we got Lifetime deal on Appsumo, that would be the only Plus > > **Cons**: It does NOT really work. A/B tests data is not collected, issue repeated on multiple A/B tests team started, had to write to support, which seemingly solved some issues, in other cases failed to respond for 5-6 days and it seems like a dead service. > > We purchased Howuku deal on AppSumo, started using it only after few months from purchase, only to discover that Product does NOT really work. A/B tests data is not collected, issue repeated on multiple A/B tests team started, had to write to support, which seemingly solved some issues, in other cases failed to respond for 5-6 days and it seems like a dead service. It is a shame, as our team tried to support new services by using them and providing feedback, but we regret buying it. ----- ### "Mida's a Good Solution for CRO" — 4.0/5 > **Michael** | *17 June 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The workflow, setting up tests and most elements for businesses on shopify were easy to understand and set up. The pixel is relatively light and the application functions well with few hiccups we've encountered once things are set up correctly. > > **Cons**: Some of our internal requirements needed custom scripting in order to make mida work with how we build our pages. Setting up events on sites that dont have a integration is a bit complex and may need someone who's well versed in GTM. Support can be hit or miss (we havent received a reply in weeks for some reason but prior to this they were pretty good - if you're reading this, please fix your support tickets). > > Generally speaking a pretty good experience, but becomes challenging with custom websites, or things not natively supported in Mida. ----- ### "10/10 Simple, Easy and Fast A/B testing tool." — 5.0/5 > **Miro** | *26 November 2024* | Music | Recommendation rating: 10.0/10 > > **Pros**: I've tried every A/B testing software on the market. Mida.so is by far the simplest, easiest and clearest to use. The others are way more complicated to use, slow to load and hard to navigate. > > **Cons**: As of 11/2024, the plans can be a bit tricky for smaller businesses. However, the \[sensitive content hidden\] were incredibly kind and helpful in finding a good solution for me\! > > 10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice\! ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/445570/mida-so?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/445570/mida-so) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data