--- description: Review of Trackingplan Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Trackingplan | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Observability Software](/directory/4534/observability/software) > [Trackingplan](/software/430772/trackingplan) # Trackingplan Canonical: https://www.softwareadvice.co.nz/software/430772/trackingplan > The industry is automating the production of answers without fixing the data underneath, but an agent can't reliably operate a system it can't observe. Trackingplan is the AI agent for Digital Analytics \& Performance that, unlike AIs built to answer, is built to know what’s actually happening before confidently giving you a response. It sits where the truth of a number is decided — the hit, the dataLayer, the pixel, the CAPI payload, the consent state, the GTM release. So when you ask why conversions dropped on Tuesday, it can tell you the purchase event was renamed in a release instead of confidently making up a story about seasonality. How it works • Install: One tag, SDK, or server-side hook. Events appear as traffic flows. • Learn: Trackingplan learns your events, names, patterns, and baselines from live traffic. No tables to expose. No semantic layer to build. • Monitor: Anomalies, missing properties, duplicate or broken triggers, attribution issues, PII leaks, consent problems — caught as they happen and routed to the team that owns them, with the context to act. • Automate: Describe a report, rule, or alert in plain English once. Trackingplan keeps it running, with narrative, charts, and evidence delivered to Slack, Teams, email, Jira, a webhook, or Claude via MCP. Built for • Paid media \& performance teams: Protect ad spend from broken conversions, UTMs, and CAPI double-counting. • Digital analytics teams: Know when a release breaks your data before it breaks your reporting. • Compliance \& legal: Catch PII leaks, Consent Mode misfires, and undeclared cookies at the point they happen. • Agencies \& consultancies: Give every client an always-on digital analyst without adding another person to the account. Trusted by teams at El Corte Inglés, ISDIN, Cofidis, Schneider Electric, RIU, Baleària, Euronics, Dentsu, Havas, and Making Science. Truth is non-negotiable. Book a demo at trackingplan.com. > > Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 5 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Trackingplan ## Commercial Context - **Starting Price**: US$249.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Trackingplan’s pricing is built to scale with your traffic and organizational needs, using Monthly Active Users (MAUs) as the core usage metric. This makes costs predictable and tied to how much tracking data your business generates. Trackingplan also offers special plans and partner programs for agencies, optimized for managing multiple clients. We support two main ways to work with partners: - Internal Use Model: Agencies buy a pooled license based on total MAUs and use Trackingplan across client accounts. Pricing is ad‑hoc with volume discounts, and agencies can choose how (or whether) to bill end clients for the service. Referral / Revenue Share Model: Agencies can refer clients and earn recurring revenue (e.g., \~30% share) while supporting sales, onboarding, or bundling Trackingplan into their services. Pricing in this model scales with MAUs and includes volume discounts, support, and potential proof‑of‑concept pilots. Agency perks include: - Volume discounts compared to solo clients. - The ability to offer Trackingplan as a value‑add service (e.g., data quality monitoring included in analytics or performance packages). - Support for proof‑of‑concept setups to demonstrate ROI to clients before full commitment. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - AI Copilot - API - API / Integrations - Activity Tracking - Ad hoc Reporting - Administration Alerts - Alerts/Notifications - Auto scans - Autonomous Task Execution - Autoresponders - Behaviour Tracking - CRM - Campaign Analytics - Campaign Insights - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking ## Integrations (23 total) - Adform DMP - Adjust - Adobe Analytics - Amplitude Analytics - Bing Ads - Google Ad Manager - Google Ads - Google Analytics - Google Tag Manager - Meta - Meta Audience Network - Microsoft Advertising - Mixpanel - OneTrust Consent & Preferences - Piano Analytics ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Observability Software](https://www.softwareadvice.co.nz/directory/4534/observability/software) ## Related Categories - [Observability Software](https://www.softwareadvice.co.nz/directory/4534/observability/software) - [Data Quality Software](https://www.softwareadvice.co.nz/directory/4582/data-quality/software) - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Data Governance Software](https://www.softwareadvice.co.nz/directory/4158/data-governance/software) - [Data Analysis Software](https://www.softwareadvice.co.nz/directory/535/data-analysis/software) ## Alternatives 1. [Matomo](https://www.softwareadvice.co.nz/software/101543/matomo) — 4.7/5 (62 reviews) 2. [Lebesgue](https://www.softwareadvice.co.nz/software/330363/lebesgue) — 4.9/5 (44 reviews) 3. [Mixpanel](https://www.softwareadvice.co.nz/software/367563/mixpanel) — 4.5/5 (146 reviews) 4. [Performance Suite](https://www.softwareadvice.co.nz/software/338057/performance-suite) — 4.7/5 (3 reviews) 5. [Google Cloud](https://www.softwareadvice.co.nz/software/172144/google-cloud-platform) — 4.7/5 (2331 reviews) ## Reviews ### "Excellent Data Quality Tool" — 5.0/5 > **Verified Reviewer** | *18 April 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The "set it and forget it" nature of the tool. Once the audit is complete it truly is a breeze to keep an eye on things as soon as they break. > > **Cons**: The long time to see results the first time. It is conservative in how much traffic it needs to see before it shows you results. ----- ### "A lovey real time data analytics tool which can be integrated on our CI/CD process" — 5.0/5 > **Jose** | *16 April 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Real time data monitoring New properties and events discovering New release version discovering API integration QA process over specific journeys CI/CD integration > > **Cons**: Being able to compare the history of any two specific days, not just yesterday, 1 week ago and 1 month ago An UI where an user could execute "SQL" queries over an specific view for each customer which are above "the real database tables" of Trackingplan ----- ### "Trackingplan: Where information is born" — 4.0/5 > **Francisco** | *10 June 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It stores a lot of valuable information with a surprising availability > > **Cons**: It's poor in visual data consulting, information is completely raw ----- ### "Review of Trackingplan" — 5.0/5 > **Yago** | *10 April 2024* | Human Resources | Recommendation rating: 9.0/10 > > **Pros**: Utilizes site traffic and analytics for self-training to identify alterations and potential issues. Oversees marketing pixels. Analyzes all website traffic, offering a detailed breakdown of errors across various regions, languages, payment gateways, and more. > > **Cons**: Does not have quality assurance for email content. Chrome extensions require more time and expertise compared to Trackingplan's thorough user-generated combination checks. ----- ### "Early detection of data analytics incidents" — 5.0/5 > **María Elena** | *12 June 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Being able to review the status of the data early and in a few minutes > > **Cons**: Requires initial configuration that takes time but de TP team helps with this ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/430772/trackingplan) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data