--- description: Review of Wati Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Wati | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/508/customer-engagement/software) > [Wati](/software/430256/wati) # Wati Canonical: https://www.softwareadvice.co.nz/software/430256/wati Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/430256/wati?page=2) > Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the AI-Powered Customer Engagement Platform for Revenue Growth. > > Verdict: Rated **4.6/5** by 203 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 203 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WATI.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Additional Users @ $39/user/month for Pro plan Additional Users @ $89/user/month for Business plan - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AI Copilot - AI/Machine Learning - API - Activity Dashboard - Automated Responses - Autoresponders - CRM - Chat Transcript - Chat/Messaging - Chatbot - Code-free Development - Communication Management - Contact Management - Customer Communication - Customer Database - Customer Engagement - Customer Experience Management - Customer Service Analytics - Customer Support - Dashboard ## Integrations (10 total) - Google Sheets - HubSpot Content Hub - Klaviyo - Pabbly Connect - Shopify - WhatsApp - WooCommerce - Zapier - Zoho CRM Plus - Zoho Flow ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) - [SMS Marketing Software](https://www.softwareadvice.co.nz/directory/4532/sms-marketing/software) - [Chatbot Software](https://www.softwareadvice.co.nz/directory/3923/chatbot/software) - [Customer Communications Management Software](https://www.softwareadvice.co.nz/directory/4742/customer-communications-mngt/software) - [Conversational Marketing Platforms](https://www.softwareadvice.co.nz/directory/4671/conversational-marketing/software) ## Alternatives 1. [Viber](https://www.softwareadvice.co.nz/software/146449/viber) — 4.4/5 (4059 reviews) 2. [Text Request](https://www.softwareadvice.co.nz/software/306855/text-request) — 4.6/5 (1193 reviews) 3. [Slack](https://www.softwareadvice.co.nz/software/154669/slack) — 4.7/5 (24103 reviews) 4. [LiveAgent](https://www.softwareadvice.co.nz/software/109980/liveagent) — 4.7/5 (1781 reviews) 5. [Tremendous](https://www.softwareadvice.co.nz/software/262872/tremendous-rewards) — 4.8/5 (477 reviews) ## Reviews ### "WATI your go to WhatsApp Sender" — 5.0/5 > **Priyanka** | *27 December 2025* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: It's easy to use, value for money and makes our message sending smooth and trackable. Customisation and how it will look in the receiver's phone make it more better to use. > > **Cons**: There are some bugs \& issues, such as when the reminder doesn't go off from the Meta side, so you have to check to be sure. But with constant improvement and fixes, I guess this will get better. > > It has been great so far, looking forward to more features. Would highly recommend to new businesses. ----- ### "Great WhatsApp Marketing Platform" — 4.0/5 > **Amit** | *23 February 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I like most about wati whatsapp business api, it is very easy to used. It helps us to managing the customers very easily. > > **Cons**: There customer care support is not good as compare to other. > > The overall experience is good for me with wati as this platform is helping to communicate with all customers without any difficulties. I can send bulk messages very easily with this platform. ----- ### "Don't sign up to WATI before reading\!" — 1.0/5 > **Anonymous User** | *11 November 2025* | Internet | Recommendation rating: 0.0/10 > > **Pros**: this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. > > **Cons**: What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. > > Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. ----- ### "Wati is Good WhatsApp Business API platform" — 4.0/5 > **Akshay** | *23 February 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: I like most about WATI is there chatbot features which helps to provide automatic replay to customers. > > **Cons**: I don't like there customer care support executive response since they do not provide proper or on time response. > > I have very good overall experience with wati because of they have some good features such as chatbot, bulk messaging. ----- ### "Good and budget friendly API software" — 4.0/5 > **Royston** | *27 May 2025* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. We have seen a good send ratio because of this option. Also creating campaigns are very easy and running broadcasting is few clicks. > > **Cons**: The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply. > > Overall a very good and competitive software for running WhatsApp campaign. Easy to set up campaigns and braodcast. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/430256/wati?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/430256/wati) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data