--- description: Review of Apollo.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Apollo.io | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/4625/buyer-intent/software) > [Apollo.io](/software/428803/apollo-io) # Apollo.io Canonical: https://www.softwareadvice.co.nz/software/428803/apollo-io Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/428803/apollo-io?page=2) > Apollo.io is a cloud-based B2B sales intelligence and engagement platform serving startups, small businesses, and enterprise teams across industries such as technology, marketing, and professional services. The platform provides access to a large database of business contacts and companies, helping sales and marketing teams find, reach, and convert prospects. Core features include contact and account search with detailed filters, email sequencing, call dialing, and CRM integrations. Apollo.io also offers engagement tracking, pipeline management, and data enrichment tools that help teams keep contact records accurate and up to date. Built-in analytics give managers visibility into outreach performance across their teams. The software connects with popular CRM platforms and productivity tools, reducing the need to switch between applications. Small and mid-sized businesses benefit from the prospecting and outreach tools, while larger organizations can use advanced workflow automation to manage high-volume sales activity. Support is available via live chat, email, and a knowledge base with guides and documentation. > > Verdict: Rated **4.5/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 398 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Portuguese, Spanish - **Available Countries**: Algeria, Argentina, Australia, Austria, Bahrain, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czechia, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France and 27 more ## Features - A/B Testing - AI/Machine Learning - API - Accessibility Compliance (WCAG) - Action Item Tracking - Activity Dashboard - Activity Tracking - Alerts/Notifications - Audience Targeting - Auto-Dialer - Automatic Call Distribution - Automatic Transcription - Autoresponders - B2B Lead Generation - Behavioural Analytics - Business Process Control - CRM - Calendar Management - Call List Management - Call Monitoring ## Integrations (60 total) - Agentforce - Airtable - Attio - Barracuda Web Security Gateway - Bouncer - Bullhorn - Calendar Scheduling Software for Teams - Chrome Enterprise - Claude - Claude Code - Clay - Close - Copper - Crelate - Dynamics 365 Sales ... and 45 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) - [Sales Engagement Platforms](https://www.softwareadvice.co.nz/directory/4071/sales-engagement/software) - [AI Meeting Assistants](https://www.softwareadvice.co.nz/directory/5471/ai-meeting-assistants/software) - [Sales Intelligence Software](https://www.softwareadvice.co.nz/directory/4620/sales-intelligence/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) ## Alternatives 1. [Seamless](https://www.softwareadvice.co.nz/software/441610/seamless-ai) — 4.5/5 (592 reviews) 2. [Dripify](https://www.softwareadvice.co.nz/software/256302/dripify) — 4.7/5 (477 reviews) 3. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2570 reviews) 4. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6256 reviews) 5. [Cognism](https://www.softwareadvice.co.nz/software/175843/cognism) — 4.7/5 (263 reviews) ## Reviews ### "Great Product, annoying bug" — 4.0/5 > **Connor** | *11 April 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. > > **Cons**: The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. > > I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. ----- ### "Super easy to use data enrichment tool" — 5.0/5 > **Benjamin** | *26 March 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. > > **Cons**: My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. > > Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. ----- ### "Great tool\!" — 5.0/5 > **Verified Reviewer** | *16 September 2022* | Outsourcing/Offshoring | Recommendation rating: 10.0/10 > > **Pros**: I like how it gives us a lot of information we need for our contacts. Easy to use and deploy. > > **Cons**: Sometimes the accuracy of the information was an issue. ----- ### "Great tool for B2B Lead Generation" — 5.0/5 > **Abhishek** | *20 July 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. > > **Cons**: Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. ----- ### "My Real Experience Using Apollo.io for Daily Sales Outreach" — 5.0/5 > **Nurudeen** | *26 April 2026* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. > > **Cons**: Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. > > Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. ----- Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/428803/apollo-io?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/428803/apollo-io) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data