--- description: Review of Apollo.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Apollo.io | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Call Recording Software](/directory/1718/call-recording/software) > [Apollo.io](/software/428803/apollo-io) # Apollo.io Canonical: https://www.softwareadvice.co.nz/software/428803/apollo-io Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/428803/apollo-io?page=2) > Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. > > Verdict: Rated **4.5/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 398 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Israel, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates and 2 more ## Features - A/B Testing - AI/Machine Learning - API - Accessibility Compliance (WCAG) - Action Item Tracking - Activity Dashboard - Activity Tracking - Alerts/Notifications - Audience Targeting - Auto-Dialer - Automatic Call Distribution - Automatic Transcription - Autoresponders - B2B Lead Generation - Behavioural Analytics - Business Process Control - CRM - Calendar Management - Call List Management - Call Monitoring ## Integrations (23 total) - Census - Gmail - Google Chrome - HubSpot CRM - HubSpot Marketing Hub - HubSpot Sales Hub - Koncert - Lavender - LinkedIn for Business - Mailgun - Marketo Engage - Microsoft Outlook - Nooks - Nylas - Orum ... and 8 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Call Recording Software](https://www.softwareadvice.co.nz/directory/1718/call-recording/software) ## Related Categories - [Call Recording Software](https://www.softwareadvice.co.nz/directory/1718/call-recording/software) - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) - [Sales Engagement Platforms](https://www.softwareadvice.co.nz/directory/4071/sales-engagement/software) - [Sales Forecasting Software](https://www.softwareadvice.co.nz/directory/4678/sales-forecasting/software) - [AI Meeting Assistants](https://www.softwareadvice.co.nz/directory/5471/ai-meeting-assistants/software) ## Alternatives 1. [Seamless](https://www.softwareadvice.co.nz/software/441610/seamless-ai) — 4.5/5 (572 reviews) 2. [useArtemis](https://www.softwareadvice.co.nz/software/369021/useartemis) — 4.7/5 (171 reviews) 3. [Dripify](https://www.softwareadvice.co.nz/software/256302/dripify) — 4.7/5 (477 reviews) 4. [Cognism](https://www.softwareadvice.co.nz/software/175843/cognism) — 4.7/5 (263 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Legacy that needs a polish" — 3.0/5 > **Jerguz** | *25 March 2026* | Information Services | Recommendation rating: 7.0/10 > > **Pros**: I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. > > **Cons**: Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. > > Overall I love using Apollo as a search enging however they need to work on their credits for contacts model ----- ### "Super easy to use data enrichment tool" — 5.0/5 > **Benjamin** | *26 March 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. > > **Cons**: My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. > > Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. ----- ### "Great tool\!" — 5.0/5 > **Verified Reviewer** | *16 September 2022* | Outsourcing/Offshoring | Recommendation rating: 10.0/10 > > **Pros**: I like how it gives us a lot of information we need for our contacts. Easy to use and deploy. > > **Cons**: Sometimes the accuracy of the information was an issue. ----- ### "Apollo is the future of sales platforms" — 4.0/5 > **Verified Reviewer** | *27 May 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to > > **Cons**: Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. > > Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. ----- ### "Most efficient lead generation tool" — 5.0/5 > **Verified Reviewer** | *23 April 2026* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. > > **Cons**: The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% > > Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. ----- Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/428803/apollo-io?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/428803/apollo-io) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data