--- description: Review of Emma by Marigold Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Emma by Marigold | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Management Software](/directory/3433/email-tracking/software) > [Emma by Marigold](/software/426694/emma-by-marigold) # Emma by Marigold Canonical: https://www.softwareadvice.co.nz/software/426694/emma-by-marigold Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/426694/emma-by-marigold?page=2) > Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications. Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them. Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications. > > Verdict: Rated **4.2/5** by 156 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 156 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Marigold ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Other - **Pricing Details**: PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bosnia & Herzegovina, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Costa Rica, Croatia, Cuba and 69 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Audience Targeting - Automated Responses - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Targeting - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Personalisation - Campaign Planning - Campaign Scheduling ## Integrations (63 total) - Adobe Commerce - Annex Cloud Loyalty Experience Platform - BentoBox - Better - Blackbaud Raiser's Edge NXT - Bloomerang Fundraising - ClubReady - Contactually - Dasheroo - Domo - Email on Acid - Eventbrite - EverTrue - Formstack Forms - GiveCampus ... and 48 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [Email Management Software](https://www.softwareadvice.co.nz/directory/3433/email-tracking/software) ## Related Categories - [Email Management Software](https://www.softwareadvice.co.nz/directory/3433/email-tracking/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Transactional Email Software](https://www.softwareadvice.co.nz/directory/4325/transactional-email/software) - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) - [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13327 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Easy to Use Email Marketing" — 3.0/5 > **Joseph** | *1 April 2024* | Consumer Goods | Recommendation rating: 5.0/10 > > **Pros**: Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup > > **Cons**: More expensive than some competitors. HTML Editor is sort of glitchy ----- ### "Emma Gets It Done" — 5.0/5 > **Trevor** | *30 October 2023* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way. > > **Cons**: We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma. > > If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests. ----- ### "Decent Platform, but Beware the Extra Fees" — 3.0/5 > **Ben** | *1 September 2020* | Higher Education | Recommendation rating: 5.0/10 > > **Pros**: Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier. > > **Cons**: There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money. > > Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract. ----- ### "Emma by Marigold in Financial Services Campaigns" — 5.0/5 > **Anuoluwapo** | *15 January 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding. > > **Cons**: I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike. > > Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end. ----- ### "Email Marketing for my Small Fitness Company at Par with Emma by Marigold" — 4.0/5 > **Evangeline** | *1 October 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold. > > **Cons**: The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/426694/emma-by-marigold?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/426694/emma-by-marigold) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data