---
description: Review of Sprout Social Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Sprout Social | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Sprout Social

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> Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.&#10;&#10;The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.&#10;&#10;Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.
> 
> Verdict: Rated **4.4/5** by 607 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 607 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sprout Social
- **Location**: Chicago, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It is available across four pricing plans, outlined below:&#10;Standard: $199 per user/month (billed annually) &#10;Professional: $299 per user/month (billed annually) &#10;Advanced: $399 per user/month (billed annually) &#10;Enterprise: Contact Sprout Social for pricing details.&#10;&#10;A 30-day free-trial is also available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, Italian, Spanish
- **Available Countries**: Australia, Austria, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Malta, New Zealand, Norway, Portugal, Sweden, Switzerland, United Kingdom, United States

## Features

- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Benchmarking
- Brand Tracking
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorisation/Grouping
- Charting
- Collaboration Tools

## Integrations (31 total)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox Business
- Feedly
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal

... and 16 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Digital Magazine Software](https://www.softwareadvice.co.nz/directory/4155/publishing-and-subscriptions/software)

## Related Categories

- [Digital Magazine Software](https://www.softwareadvice.co.nz/directory/4155/publishing-and-subscriptions/software)
- [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software)
- [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software)
- [Reputation Management Software](https://www.softwareadvice.co.nz/directory/4509/reputation-management/software)
- [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software)

## Alternatives

1. [Instagram](https://www.softwareadvice.co.nz/software/115029/instagram) — 4.7/5 (5189 reviews)
2. [Snapchat for Business](https://www.softwareadvice.co.nz/software/117456/snapchat) — 4.6/5 (1137 reviews)
3. [Meta for Business](https://www.softwareadvice.co.nz/software/239876/facebook) — 4.4/5 (2374 reviews)
4. [Zoho Social](https://www.softwareadvice.co.nz/software/392457/zoho-social) — 4.7/5 (3439 reviews)
5. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3799 reviews)

## Reviews

### "All-in-One Social Media Management Made Simple" — 5.0/5

> **Shelby** | *20 April 2026* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Sprout Social is how it brings all my social media management, scheduling, and analytics into one easy-to-use platform. It makes it simple to stay organized, track performance, and engage with audiences without switching between multiple tools.
> 
> **Cons**: What I like least about Sprout Social is that it also has a lot of features, which can be overwhelming at first if you just need something simple.
> 
> My overall experience with Sprout Social has been positive because it’s a powerful and organized tool for managing multiple social media accounts in one place. It makes scheduling, monitoring, and analyzing content much more efficient, even though it can take some time to learn all the features.

-----

### "Great option for medium -large organizations" — 4.0/5

> **Jeb** | *14 January 2025* | Publishing | Recommendation rating: 6.0/10
> 
> **Pros**: The reports and UI are what I like the most.
> 
> **Cons**: We were priced out of the service. We like it but can't afford it.
> 
> Overall we really like what Sprout Social has to offer. It's been one of the best social SAAS services I've used.

-----

### "Social media needs" — 5.0/5

> **Hilary** | *19 March 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Sprout Social offers powerful scheduling, analytics, and engagement tools that make managing social media efficient.
> 
> **Cons**: The platform can be expensive for small teams, and some advanced features take time to fully understand and utilize.
> 
> Overall, Sprout Social is a strong, professional platform that streamlines social media management and reporting.

-----

### "Excellent platform for scheduling posts on social media." — 4.0/5

> **Terry** | *15 August 2023* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: I appreciate that the publication process varies depending on the platform, allowing me to better gauge whether or not an image is the wrong size or whether or not I am releasing at the best time of day. It's also great that I don't have to do any extra work to get the reports I pull ready to give to my team members. The Smart Inbox is fantastic since it saves me the trouble of signing into different services just to respond to comments and messages.
> 
> **Cons**: One thing i don't like about Sprout is that I have to create posts twice if I want them to look different on different platforms. I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.
> 
> Sprout Social has effectively facilitated the optimization of our publication workflows and the efficient management of follower engagements across many social media platforms, owing to its comprehensive array of features and tools.

-----

### "Good Tool to Stay Organised" — 5.0/5

> **Lindsay** | *11 June 2025* | Restaurants | Recommendation rating: 9.0/10
> 
> **Pros**: How makes it way easier to plan everything going on across all the accounts. The calendar view is super clean, and the reports save a lot of time when I need to show how things are going.
> 
> **Cons**: The price is kind of high compared to some other tools that do similar stuff, so you kinda have to be sure you're gonna use all the features to make it worth it.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/423495/sprout-social)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/423495/sprout-social> |
| en | <https://www.softwareadvice.com/crm/sprout-social-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/423495/sprout-social> |
| en-GB | <https://www.softwareadvice.co.uk/software/423495/sprout-social> |
| en-IE | <https://www.softwareadvice.ie/software/423495/sprout-social> |
| en-NZ | <https://www.softwareadvice.co.nz/software/423495/sprout-social> |
| fr | <https://www.softwareadvice.fr/software/423495/sprout-social> |

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