Sprout Social

4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more. The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms. Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.
Sprout Social Software - Sprout Social social performance
Sprout Social Software - Sprout Social interaction management
Sprout Social Software - Sprout Social smart inbox
Sprout Social Software - Sprout Social social collaboration
Sprout Social Software - Sprout Social social media scheduling
Sprout Social Software - Sprout Social team and client management
Sprout Social video
Sprout Social Software - Sprout Social social performance - thumbnail
Sprout Social Software - Sprout Social interaction management - thumbnail
Sprout Social Software - Sprout Social smart inbox - thumbnail
Sprout Social Software - Sprout Social social collaboration - thumbnail
Sprout Social Software - Sprout Social social media scheduling - thumbnail

Sprout Social pricing

Sprout Social does not have a free version but does offer a free trial. Sprout Social paid version starts at US$249.00/month.

Starting Price:
US$249.00/month
Free Version:
No
Free trial:
Yes

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Sprout Social Reviews

Overall rating

4.4
Write a Review!

Feature rating

Value for Money
4.0
Functionality
4.2
Ease of Use
4.4
Customer Support
4.3
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All Sprout Social Reviews

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588 reviews
Tara
Tara
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/12/2023

My favorite social media management app for 8 years

Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Pros

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Cons

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Alternatives Considered

Hootsuite

Reasons for Switching to Sprout Social

At the time of decision, loved the UX and smart inbox of Sprout over Hootsuite.
Andy
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

4.0
Reviewed on 23/09/2024

Research the value against competitors

After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it.

Pros

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Cons

Very expensive with other products on the market.

  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

1.0
Reviewed on 24/10/2024

There’s no way any of these 5 star reviews are genuine

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Pros

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Cons

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.

I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

Alternatives Considered

Planable, Cloud Campaign and Hootsuite

Reasons for Choosing Sprout Social

Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long time

Switched From

Planable

Reasons for Switching to Sprout Social

Because I fell for their marketing, false reviews and high pressure sales tactics
Bryan
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/09/2024

A high price tag but a high volume of features

This is one of the main tools we use on a daily basis

Pros

Robust features, easy to use, extensive reporting

Cons

Price is really getting high, especially when you don't use all of the features

London
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5.0
Reviewed on 30/08/2024

New user demo to buyer

Pros

I love the ability to have unlimited # of accounts along with the competition reports and AI integration.

Cons

I don’t love the cost but find it semi reasonable for the features.

Alternatives Considered

monday.com and Hootsuite

Reasons for Choosing Sprout Social

Number of users to add to the account. This was really important that it had an unlimited number.

Switched From

monday.com and Hootsuite

Reasons for Switching to Sprout Social

Number of users to add to the account. This was really important that it had an unlimited number.
Kulinda
Kulinda
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 11/10/2023

Sprout social is the best Social media management tool out there.

It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business.

Pros

Post Scheduling,Social media listening tools,Content management

Cons

Only issue I have with Sprout is the cost.

Alternatives Considered

Buffer and Hootsuite

Reasons for Switching to Sprout Social

Ability to provide comprehensive analytics and team management capabilities.
Bill
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

1.0
Reviewed on 11/10/2024

Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service

Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly.

Pros

It has an extensive list of features and integration with all the major social media platforms.

Cons

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

Alternatives Considered

Statusbrew, Planable, Buffer, Loomly, Later and Hootsuite

Reasons for Switching to Sprout Social

Lack of experience with the alternatives.
Karly
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/10/2024

Happy User

I've used Sprout Social across multiple jobs and have always been happy with the product and their team.

Pros

Sprout Social is one of the best products for social media management and reporting because they have strong relationships with social media platforms. I've worked with other products in the past that constantly had disruptions due to the platform APIs.

Cons

I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation.

Emily
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 8/11/2024

Great tool, very expensive

Overall an awesome tool, however there are less expensive options that do very similar things

Pros

Spout social is a great tool for social media management. There is a lot of versatility for posting and engagement

Cons

This tool is very expensive, and can be hard to justify for smaller businesses

Joe
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

5.0
Reviewed on 23/11/2024

Great tool for business who do a lot of social content

Pros

Loved this tool, very easy to use and great insights into our socials performance

Cons

The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink

Verified Reviewer
  • Industry: Consumer Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/06/2019

Great Social Tool to Manager Multiple Brands

For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Pros

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Cons

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Jordan
  • Industry: Hospital & Health Care
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/08/2023

Great product that has made my role more efficient

Pros

It's a great tool for organising, scheduling, and publishing social content - and the social listening tool has been invaluable when protecting our brand. It's made my role more efficient and accurate, especially when reporting social results back in a way that's easy to understand.

Cons

It's quite expensive for the features you get.

Yige
Yige
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
0

4.0
Reviewed on 14/02/2023

Brings part-efficiency and valuable insights into our social media management process.

One of the most important business problems we are solving with Sprout social , is the problem of automating how we share contents to our social media platforms. By using Sprout Social, we are able to gather valuable intelligence about our customers and utilize them to improve our overall social media strategy.

Pros

I love Sprout Social's listening feature. This tool allows us to eavesdrop on conversations the public is having about our brand on social media platforms. Being able to tap into these conversations helps us gather valuable intelligence and gain a better understanding of customer sentiments about our products and services.

Cons

One of the biggest drawbacks of Sprout Social is the difficulty I encounter when attempting to publish posts to multiple social media platforms with a single draft. For example, when composing and scheduling posts to our Twitter handle, the enforced word count limit of 280 characters makes it impossible to switch a draft post meant for our Instagram or Facebook pages to be posted on our Twitter handle. This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of sharing content to multiple social platforms very cumbersome.

Delphina
Delphina
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 26/02/2023

Lifesaver for freelancers

I was pleasantly surprised by the ease of sprout socials interface and how easy it was to onboard other colleagues. Since this was my first social media management tool, I was unsure if it would meet my needs but it surpassed it. Not to mention the newer features like the joint inbox tool is helpful when engaging with customers and fans .

Pros

I enjoyed the multi account management, automatic scheduling and the analytical tools.. especially the competitive analysis. Most social media management tools don’t have competitive analyses

Cons

At this point I haven’t found any cons with sprout social

Alternatives Considered

Buffer and Later

Reasons for Switching to Sprout Social

Initially because of the free trial
Verified Reviewer
  • Industry: Facilities Services
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/02/2023

Bom

Pros

It is a very good and practical software, I carry out my marketing very easily

Cons

Some bugs really get in the way o procedimento

Deyna
Deyna
  • Industry: Information Technology & Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

5.0
Reviewed on 14/01/2023

Manages the main social networks

Helps professionals to be able to fulfill their functions on the market in general in the different social platforms

Pros

It is an excellent tool for managing social networks, allowing you to quickly visualize the growth and reception of the actions and articles displayed on the networks, it is a good solution for marketing professionals in general because it is easy to implement and has many functions easy to understand

Cons

I have no criticism of this marketing tool, it has been a good business solution focused on social networks

Jamila
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 14/01/2023

All-In-One Social Media Management Solution

Pros

Sprout Social is a robust platform for managing all aspects of your social media presence. It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics. With Sprout Social, businesses can streamline their social media management process and effectively plan and execute their social media strategy.

Cons

This tool is an absolute game-changer, with no drawbacks whatsoever.

Liv
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1.0
Reviewed on 9/02/2023

Do not use Sprout

We have tried several times to get appointments and nobody answers

Pros

Sprout is very difficult to use there is no strong point for this system

Cons

The platform is very difficult to use we do not understand how to put the product online sometimes, there are even advertisements that do not go away automatically

Verified Reviewer
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 29/11/2017

Best customer service in this category, hands down. Big win with launch of listening product.

People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!

Pros

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Cons

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

Gloria
Gloria
  • Industry: E-Learning
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 30/08/2022

Great tool for various Social media managements

Pros

It offers simple navigation which helps a new user to use the platform with ease.And also it helps to manage multiple social media accounts in a single platform so that time consumption is less and high productivity.

Cons

According to me ,social media management tool is inevitable in my work so I chose tools with chrome extension .This tool ofcourse offers extension but it has little glitch.There is a room of improvement else it is wonderful tool for social media marketers .

Abigail
Abigail
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
0

4.0
Reviewed on 13/12/2016

Simple SM manager with superior Analytics feature

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.

The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.

The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.

The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.

Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.

I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.

To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros

The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI

Cons

The pricing is rather steep.

There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Kiran
Kiran
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
3

5.0
Reviewed on 15/10/2022

The Best Social Media Management tool

Pros

1. Scheduling posts
2. Chatbots
3. Social Listening

Cons

1. It is quite expensive
2. Add on features costs more than the tool itself.
Other than these two sprout social is a great tool to have.

Alternatives Considered

Hootsuite

Reasons for Choosing Sprout Social

Features

Reasons for Switching to Sprout Social

Features
Jessie
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/09/2022

Excellent platform to plan the publication of content on social networks and more

Since its deployment, it has been great; it has allowed us to save time while maintaining the social networks administered by the company. The report generator has performed well, making it easy to schedule content publishing, track it in depth with little to no fuss, and increase decision-making in digital marketing.

Pros

Because of its usability, high level of intuitiveness in its user interface, integrated functions, and established metrics for reports, Sprout Social is well-liked in my organization when managing social networks and all the content intended for them. It is well-liked because it is one of the most comprehensive on the market. The solution is fantastic for small, medium-sized businesses and freelancers; it is outstanding and lacks complexity; it is simple to teach new users how to use; and it offers exceptional customer support.

Cons

There were only two aspects of Sprout Social that I didn't particularly like. The first was the price because it is so exorbitant. On the other hand, the support staff is slow to respond.

Eileen Moran
Eileen Moran
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5.0
Reviewed on 25/04/2019

Nicer interface than Hootsuite

It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Pros

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Cons

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Verified Reviewer
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 10/05/2022

Best social media tool for content

Great!

Pros

It is focused on getting the content out and scheduling it. It is also geared towards answering questions from clients.

Cons

It could do a better work on the analitical side

Alternatives Considered

Hootsuite

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