--- description: Review of Tracksuit Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Tracksuit | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Brand Management Software](/directory/1871/brand-management/software) > [Tracksuit](/software/396307/tracksuit) # Tracksuit Canonical: https://www.softwareadvice.co.nz/software/396307/tracksuit Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/396307/tracksuit?page=2) > Tracksuit is a cloud-based platform that assists businesses of all sizes with brand tracking and measure brand health and marketing ROI. With Tracksuit's dashboard, marketers can measure various metrics and measure, evaluate and communicate regarding brand building activities. Businesses can gain full visibility about what consumers think and about the brand and receive insights from consumers across various categories. > > Verdict: Rated **5.0/5** by 21 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 21 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Tracksuit ## Commercial Context - **Target Audience**: 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, Ireland, New Zealand, United Kingdom, United States ## Features - Activity Dashboard - Brand Tracking - Competitive Analysis - Monitoring - Real-Time Data - Reporting & Statistics - Reporting/Analytics - Sentiment Analysis - Visual Analytics ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Brand Management Software](https://www.softwareadvice.co.nz/directory/1871/brand-management/software) ## Alternatives 1. 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You get to see the longtail impact of specific marketing activities, as well as to see how the different levels of the funnel such as awareness, and consideration shift over time. The competitor analysis is also handy as is the quarterly comparison of brand stats. It makes it easy to generate reports for different staekeholders on an adhoc basis. The visual outputs also makes it easier to tell the story of how the brand is performing over time. > > **Cons**: What's not to like. If I had to specify a con it would be that there are alot of features and it can be overwhelming to know where to start. But it’s not a true con as Tracksuit provide a Brand Champion (an actual human) to help step you through how to make best use of the features specific to your needs - so I found I got up to speed relatively quickly on how to use it. > > I have regular catch ups with my Tracksuit Brand Champion who always follows up with what I need. Most recently she helped with a presentation template so that I can turn the insights from Tracksuit into a concise doc to share with my team and our Board. I appreciate that she’s always thinking ahead to see how she can make my job easier and to make sure that I am properly tracking brand KPIs. ----- ### "Great performance and great value" — 5.0/5 > **Brett** | *26 July 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Tracksuit has been a strong addition to how our team measures our performance across time. Easy to use UI, timely updates, straightforward measurement, and they are constantly updating/adding new features. > > **Cons**: Not much to say that we don't like. Since it's more of a self-serve product, it's important to get internal end users in the habit of logging in and monitoring. > > We've used many methods in the past for brand tracking - both traditional (periodic survey work with 3rd parties) and ongoing via software providers. But none of them have compared to the combination of value and performance we're getting with Tracksuit. ----- ### "Small Brand Review" — 4.0/5 > **Katie** | *21 March 2024* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: Tracksuits operates as a stripped-down version of larger brand trackers that I've used in previous enterprise positions. It is a cost-efficient way to keep a pulse on brand health metrics in market for both ourselves \& our competitors. > > **Cons**: Currently, the geolocation is a little odd but it is something that they seem to be working on. They've just added rural vs. city as a dimension. Additionally, I find the brand sentiment statements to be pretty restrictive in wording but understand that is a trade-off for being able to keep the survey short and therefore cheaper. > > Overall, Tracksuit is a good alternative way to track brand health metrics. For about the same cost, we were previously conducting a robust yearly survey which only allowed for us to look at our stats at one moment in time. We're finally moving to a place where we can monitor changes in seasonality. Not to mention the visual component is very helpful for sharing with leadership. ----- ### "Essential for modern brand management" — 5.0/5 > **Gary** | *13 May 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Tracksuit's real time data and quality of tracking has made it much easier for us to model and submit financial predictions on brand performance to our board. Previously, this was very inconsistent, while now the level of realism that Tracksuit gives us means we can draw a clear line between brand activity and financial performance. > > **Cons**: Tracksuit's strength is also its biggest limitation. It's hyper-focused on brand tracking, which means it can't do everything for brand, such as measure distinctive brand assets. But what it does do, it excels in. ----- ### "Amazing brand positioning tool" — 5.0/5 > **Chelsie** | *31 January 2025* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: Tracksuit provided great brand insights that were easy to obtain from the website and share with the wider business. This was our first time tracking and it validated a lot of business decision making and helped us to position our brand within our category. > > **Cons**: I think unless you're entering a new market or investing heavily in trackable activations it can be slow moving to see changes in your rankings. Tracksuit is absolutely for the long term to see noticeable changes. > > We had an amazing experience with the team at tracksuit and will absolutely continue to use their services in future. The dashboard is so easy to use, the reports are so clear and the team are willing to support in any way they can. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/396307/tracksuit?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/396307/tracksuit) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data