---
description: Review of Amazon Pinpoint Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Amazon Pinpoint | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Amazon Pinpoint

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> Amazon Pinpoint is a cloud-based marketing communication solution that enables organizations to connect with clients through personalized marketing campaigns. The platform enables businesses to send bulk messages for external and internal marketing via a unified portal.&#10;&#10;Amazon Pinpoint lets enterprises engage with the target audience via various modes including SMS, voice and emails. Additionally, marketers can build and manage custom marketing campaigns to send newsletters/offers, promote services and products and share other interactive content. &#10;&#10;Amazon Pinpoint lets teams send communication for purchase confirmations, shipping status and other events.
> 
> Verdict: Rated **4.5/5** by 22 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 22 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Amazon Web Services
- **Location**: Seattle, US
- **Founded**: 2006

## Commercial Context

- **Starting Price**: US$1.00
- **Pricing model**: Per Feature
- **Pricing Details**: free up to 100 million events/mo, $1 per million events above the free tier
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Management
- Engagement Tracking
- In-App Events Tracking
- Retention Tracking
- Revenue Tracking

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Mobile Analytics Software](https://www.softwareadvice.co.nz/directory/4372/mobile-analytics/software)

## Alternatives

1. [AppsFlyer](https://www.softwareadvice.co.nz/software/196837/appsflyer) — 4.5/5 (138 reviews)
2. [Amplitude](https://www.softwareadvice.co.nz/software/76608/amplitude) — 4.6/5 (67 reviews)
3. [Databox](https://www.softwareadvice.co.nz/software/116295/databox) — 4.6/5 (204 reviews)
4. [Mixpanel](https://www.softwareadvice.co.nz/software/367563/mixpanel) — 4.5/5 (145 reviews)
5. [CleverTap](https://www.softwareadvice.co.nz/software/166084/clevertap) — 4.4/5 (59 reviews)

## Reviews

### "Analytics to the rescue\!" — 5.0/5

> **Justin** | *8 July 2020* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Amazon Mobile Analytics has really saved my small business and allowed me to increase profits through utilizing specific and targeted business practices.
> 
> **Cons**: This software provides an abundance of data, which is awesome, but can be overwhelming to new users.
> 
> Overall, my experience with Amazon Mobile Analytics has been great. I have so much from the software and will continue using it to grow my business.

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### "One of the greatest options to gain Insight on customers app usage" — 5.0/5

> **Verified Reviewer** | *11 May 2018*
> 
> **Pros**: I love the AWS products in general but this is a great feature that Amazon offers. I use my Kindle I use Audible I shop on Amazon for many things from A to Z, watch movies, watch Amazon TV shows on my phone and with Amazon's amazing convenience I subscribe to many apps from their services. This feature allows Amazon to see the usage and the trends of the customer that uploads their Amazon apps onto their phone. It's really cool.
> 
> **Cons**: The only thing I could say regarding the con is that as also a customer I receuve complaints that these results from the aws feature cause many more ads and promotional offers to pop up on the top of their searches. I too experience it on my phone.Other than that everything is really good.

-----

### "A good marketing experience" — 3.0/5

> **Verified Reviewer** | *13 July 2021* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: It is one of the great marketing tools which helped us to reach potential customers and increase our overall performance in terms of sales.
> 
> **Cons**: It has a bit of slow customer service and creates a bit of issue while working with the platform

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### "Powerful, cheap, easy to use, a little complicated" — 4.0/5

> **Verified Reviewer** | *9 April 2018*
> 
> **Pros**: Another very cheap bit of software from Amazon, really impressive. There are tonnes of features going to all sorts of detail, and it's easy to use once you've got the hang of it.
> 
> **Cons**: Whilst it's easy to use once you've got the hang of the control panel it does take a while to get used to. It could be visually a little more pleasing too.

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### "Another great AWS platform tool for BI" — 4.0/5

> **Thiago** | *6 June 2019* | Banking | Recommendation rating: 9.0/10
> 
> **Pros**: In general, the use of the tool is uncomplicated from start to finish.
> 
> **Cons**: The collaborative platform can be improved.
> 
> Yet another great AWS platform tool. An uncomplicated software that allows our company to understand the use of the applications launched internally, to understand the needs and the measures to be taken to better target the strategy.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/395517/amazon-pinpoint)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/mobile-analytics/amazon-pinpoint-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/395517/amazon-pinpoint> |
| en-GB | <https://www.softwareadvice.co.uk/software/395517/amazon-pinpoint> |
| en-IE | <https://www.softwareadvice.ie/software/395517/amazon-pinpoint> |
| en-NZ | <https://www.softwareadvice.co.nz/software/395517/amazon-pinpoint> |

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