--- description: Review of FirstHive Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: FirstHive | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Marketing Software](/directory/4630/marketing/software) > [FirstHive](/software/39171/firsthive) # FirstHive Canonical: https://www.softwareadvice.co.nz/software/39171/firsthive Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/39171/firsthive?page=2) > FirstHive is a cloud-based cross-channel marketing solution designed for small and midsize businesses. It features lead qualification, customer journey management, behavioral segmentation and analytics functionalities within a suite. FirstHive allows users to automate customer communication across multiple channels such as email, SMS and social media. The product also features a journey builder, which allows users to record customer interactions across multiple touchpoints. Users can also design automated responses based on triggers such as time, interests and purchase history. FirstHive also features real-time behavioral segmentation, which lets users segment customers based on data from customer relationship management (CRM) systems and other communication channels. Behavior tracking tools use system-generated tags to track customer behavior across communication channels. Configurable reports and dashboards can display data such as customer profiles, social media traffic and campaign analytics. Pricing is per year. Email and phone support are available. > > Verdict: Rated **4.4/5** by 13 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 13 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: FirstHive Tech - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$500.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Save up to $1200 on annual pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Automated Publishing - Automated Responses - Behaviour Tracking - CRM - Campaign Analytics - Campaign Management - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customisable CTAs - Data Integration - Drip Campaigns - Dynamic Content - Event Triggered Actions - Keyword Filtering - Landing Pages/Web Forms - Lead Management ## Support Options - Chat ## Category - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Related Categories - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) - [SMS Marketing Software](https://www.softwareadvice.co.nz/directory/4532/sms-marketing/software) ## Alternatives 1. 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[Marketing 360](https://www.softwareadvice.co.nz/software/141364/marketing-360) — 4.5/5 (1138 reviews) ## Reviews ### "CDP has new torchbearer" — 4.0/5 > **VENU** | *3 July 2021* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Its Probabilistic and deterministic matches and stitching data across platforms > > **Cons**: Limited end user dashboards and i think they have limited staff for large implementations as well. ----- ### "It's one of best product and very unique features it allows 360 degree view of my marketing efforts" — 5.0/5 > **Rahim** | *25 May 2017* | Banking | Recommendation rating: 10.0/10 > > **Pros**: Uniqueness of platform tracks customer journey from multiple channels it helps to respond customer in a very unique way. Social media is also part of customer journey > > Easy way of communication lots of market insight and very flexible ----- ### "Surprised by the ease-of-use and intelligence\!" — 4.0/5 > **Kamal** | *26 February 2016* > > I'm a marketing analyst in a medium-size company.. We were looking for a marketing software that can handle our e-mail marketing requirements as well as create intelligent customer reports.. While researching, I stumbled upon a discussion on 'FirstHive' on reddit.. I took a free trial of the product and executed couple of campaigns.. i was surprised to see how easy it was to design a cool looking email from the existing templates... trigger it and see results in real-time.. I know it has nothing to do with 'open rates' but it's true that our email open rates are better now.. Beside email-marketing, it has SMS marketing and Social Media Marketing too.. all in the same license fee.. We stopped using Hootsuite and migrated all our social media activities on FirstHive.. Now, we have customer insights from all the channels curated into one dashboard.. It made a lot of sense for us to keep using FirstHive, since similar other product was costing us four times more.. and I'll recommend to all marketers.. for $50 a month, it's worth a shot\! ----- ### "User Friendly - Good for Bulk Mailers and Social Posting" — 4.0/5 > **Kristen** | *16 February 2018* | Construction | Recommendation rating: 9.0/10 > > **Pros**: Easy to create communication with our clients. It easily integrates with our SMS, social medias and emails. Responding to customers is easy to do using this program. ----- ### "cost effective and efficient" — 4.0/5 > **Kevin** | *25 May 2017* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: the features are great, some great not relevant to me yet, but got me thinking on those lines, which helped my business goals. the campaign creations are seamless and easy to track, the single view dashboard is a great feat in this software. they provide analytics based on unique customer behavior and pattern on different campaigns and different medium which is very insightful. has added advantage of targeting members in India and outside India. Creating duplication of campaigns is also a nice feature helps my team save a lot of time on repeated campaigns. > > **Cons**: UI can be more interactive email templates options are not much, can add GIF format as well. irrelevant dashboard should not show up if we dont have data to populate the same. > > customer traction. more engagement. analytics was a big plus and a cost effective and efficient tool to plan my marketing activities. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/39171/firsthive?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/39171/firsthive) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data