--- description: Review of SendGrid Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: SendGrid | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/4728/email-tracking/software) > [SendGrid](/software/390066/sendgrid) # SendGrid Canonical: https://www.softwareadvice.co.nz/software/390066/sendgrid Page: 1 / 31\ Next: [Next page](https://www.softwareadvice.co.nz/software/390066/sendgrid?page=2) > SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email. > > Verdict: Rated **4.2/5** by 753 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 753 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Twilio - **Location**: San Francisco, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, France, Germany, Hong Kong SAR China, India, Ireland, Israel, Japan, Mexico, New Zealand, Singapore, Switzerland, Taiwan and 2 more ## Features - A/B Testing - API - Alerts/Notifications - Audience Targeting - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Catch-all Server Detection - Chat/Messaging - Click Tracking - Communication Management - Contact Database - Contact Management - Customer History - Customer Journey Mapping - Customer Segmentation ## Integrations (6 total) - Google Analytics 360 - Google Cloud - Heroku - IBM Cloud - Microsoft Azure - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software) ## Related Categories - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) - [Email Security Software](https://www.softwareadvice.co.nz/directory/4302/email-security/software) - [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software) - [Transactional Email Software](https://www.softwareadvice.co.nz/directory/4325/transactional-email/software) - [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13517 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17676 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Great for Analytics and Tracking\!" — 4.0/5 > **Michelle** | *20 March 2026* | Human Resources | Recommendation rating: 7.0/10 > > **Pros**: I like their statistics they provide for the emails. You are able to see all the emails that were sent and any meta data such as if they opened, how many times, or if it failed to send. This allows us to help investigate any issues and or use this data for marketing. > > **Cons**: I wish they had a better way for the error handling with handlebars in the email/data received for developers. I wish it would indicate what was wrong in terms of the language. More detail there would help a lot. ----- ### "Best email deliverability I've found so far from a new, custom domain" — 5.0/5 > **Paul** | *10 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. > > **Cons**: An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through. > > Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy. ----- ### "A solid option in the sending emails game." — 4.0/5 > **Sean** | *9 February 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Good IP reputation. Easy to user interface that gives robust access to logs. Reasonable pricing makes it hard to beat > > **Cons**: No easy way to do mass unsubscribe actions. Makes sense but there are times where a receiving party's email server goes on a unsubscribe spree. ----- ### "Powerful Bulk Email Service with Room for Improvement with Support" — 4.0/5 > **Eli** | *3 June 2025* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: SendGrid allows us to send bulk emails to current and prospective customers without fear of our primary email service being added to spam lists. > > **Cons**: SendGrid support is not a efficient as support at some software companies. Billing through Azure can be a bit confusing. > > Overall, our experience with SendGrid has been positive, but some improvements could be made in regards to support and explanation of billing options. ----- ### "Great software, become part of my routine" — 4.0/5 > **Davide** | *8 May 2025* | Design | Recommendation rating: 8.0/10 > > **Pros**: I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user. I also find the dashboard for managing the mailings and controlling the mailings very good. > > **Cons**: As a cons I would have preferred a better explanation of how to use the service, I have to admit that it is a very good service but for some functions it was rather difficult to understand how to use it. > > An excellent service that despite the somewhat difficult initial curve in understanding all the functions and how to get the most out of it then really becomes a well-structured service with all the necessary functions to control and manage the sending of e-mails. ----- Page: 1 / 31\ Next: [Next page](https://www.softwareadvice.co.nz/software/390066/sendgrid?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/390066/sendgrid) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data