--- description: Review of Square Loyalty Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Square Loyalty | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/508/customer-engagement/software) > [Square Loyalty](/software/389037/square-loyalty) # Square Loyalty Canonical: https://www.softwareadvice.co.nz/software/389037/square-loyalty Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/389037/square-loyalty?page=2) > Square Loyalty allows businesses to create a customized customer loyalty program that connects with their Square account and supports any customer rewards or loyalty program. Customers can view their score at any time using the Square Loyalty app or website, and use their phone wherever they are to redeem rewards on the spot. To make it even easier, the card-linked loyalty features are built into Square’s point-of-sale (POS) apps — so there’s no extra development work required. > > Verdict: Rated **4.6/5** by 18 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 18 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Square - **Location**: San Francisco, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$45.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Pricing is based off of a customer loyalty visit, which is a customer’s enrollment in your Square Loyalty program. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English, French, Japanese, Spanish - **Available Countries**: Australia, Canada, France, Ireland, Japan, Spain, United Kingdom, United States ## Features - Communication Management - Customer History - Loyalty Program - Reporting/Analytics - Rewards Management ## Integrations (3 total) - Craver - Incentivio - Pepper ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) - [Customer Loyalty Software](https://www.softwareadvice.co.nz/directory/4383/customer-loyalty/software) ## Alternatives 1. [Guusto](https://www.softwareadvice.co.nz/software/105459/guusto) — 4.9/5 (3441 reviews) 2. [RepeatMD](https://www.softwareadvice.co.nz/software/427882/repeatmd) — 4.4/5 (190 reviews) 3. [Kangaroo](https://www.softwareadvice.co.nz/software/324113/kangaroo) — 4.9/5 (248 reviews) 4. [ReadySTORE Gift Card and Loyalty](https://www.softwareadvice.co.nz/software/278379/gift-card) — 4.8/5 (37 reviews) 5. [Tango](https://www.softwareadvice.co.nz/software/133150/tango-card) — 4.8/5 (518 reviews) ## Reviews ### "A Great Tool for Customer Engagement" — 5.0/5 > **Maria** | *30 September 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: I like how easy Square Loyalty is to set up and how well it works with the Square POS system. Customers only need their phone number, and everything is tracked automatically. It feels modern, simple, and keeps clients engaged without extra effort. > > **Cons**: The main downside is the cost, since it can get expensive as the program grows. Also, the customization is somewhat limited compared to other platforms. > > Overall, Square Loyalty has been a practical and effective tool to keep customers coming back. It’s especially convenient if you already use Square, even though the pricing could be better. ----- ### "Customers love the simplicity of it" — 5.0/5 > **Steve** | *17 June 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: It’s a a built in solution that’s very easy to setup and manage. The customer just enters their phone number when at the register and it automatically gives them their loyalty rewards > > **Cons**: You have to be able to tailor your loyalty program within the framework that Square has set up. It won’t allow you to do truly custom rewards > > I’ve been using Square Loyalty since it was first made available. It’s gained a lot of functionality over the years and is very robust. Customers love it and it’s easy to setup and manage ----- ### "Better Than Average and Easy to Use" — 4.0/5 > **Verified Reviewer** | *9 March 2026* | Retail | Recommendation rating: 8.0/10 > > **Pros**: Setup is simple, customers can enroll quickly, and rewards are automatically tracked, which makes it easy for both us and the customer with no punch cards to try and keep track of. It has definitely helped encourage repeat purchases. > > **Cons**: It is a little more expensive than similar programs and you have to continue using Square for payment processing. > > Overall, it’s a convenient loyalty solution for businesses using Square with all of the fatures you need and not a lot of extra to complicate things. ----- ### "Square Loyalty" — 3.0/5 > **Rich** | *17 June 2025* | Retail | Recommendation rating: 2.0/10 > > **Pros**: I like the close integration with the customer database so you can look to tailor a closer relationship with your customer. Also using tech rather than old fashioned loyalty cards seems the way forward. > > **Cons**: It would be nice to have more control over things like capturing emails, and specific data like birthdays at sign-up. Also tailoring the wording of programme on automated communication so it resonates the essence of the brand. > > The programme works well but it would be nice to some improvement just to help with customer sign-up to collect relevant customer data. ----- ### "Square Loyalty doesn't compare\!" — 5.0/5 > **Gary** | *17 June 2025* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Stupid simple. Fully integrated with Square. You can control and manage the system as needed. You also have fraud control to see if anyone is manipulating the system. > > **Cons**: Understanding the sweet spot of how to get the most from Square Loyalty. For example, should you use dollars, visits, or points? What is the optimal threshold? > > I have tried many loyalty systems, including Fishbowl Marketing, Constant Contact, Boom, Givex, etc. Square hands down is the best. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/389037/square-loyalty?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/389037/square-loyalty) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data