---
description: Review of The Data Refinery Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: The Data Refinery | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/4718/customer-data-platform/software) > [The Data Refinery](/software/386565/the-data-refinery)

# The Data Refinery

Canonical: https://www.softwareadvice.co.nz/software/386565/the-data-refinery

> The Data Refinery is a data management platform that helps businesses centralize data in a unified hub. It creates customer profiles by matching data from different sources. The system comes with built-in analytics, dashboards, and reports to provide actionable insights.

The Data Refinery integrates with various third-party systems through APIs.Users can gain insights into patterns and underlying trends within existing data.
> 
> Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: The Dot Consulting Collective

## Commercial Context

- **Starting Price**: £500.00
- **Pricing model**: Per Feature (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Guernsey, Ireland, Jersey, United Kingdom

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audience Targeting
- Behavioural Analytics
- Campaign Analytics
- Campaign Planning
- Campaign Segmentation
- Charting
- Contact Database
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard

## Support Options

- Email/Help Desk

## Category

- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software)
- [Data Integration Tools](https://www.softwareadvice.co.nz/directory/3304/data-integration-tools/software)
- [Data Visualization Tools](https://www.softwareadvice.co.nz/directory/400/data-visualization/software)
- [Data Analysis Software](https://www.softwareadvice.co.nz/directory/535/data-analysis/software)

## Alternatives

1. [Salesforce Data Cloud](https://www.softwareadvice.co.nz/software/425798/salesforce-data-cloud) — 4.1/5 (9 reviews)
2. [Apteco Orbit](https://www.softwareadvice.co.nz/software/419150/apteco-orbit) — 4.7/5 (10 reviews)
3. [Basis Technologies](https://www.softwareadvice.co.nz/software/168412/quanticmind) — 4.4/5 (17 reviews)
4. [Apteco FastStats](https://www.softwareadvice.co.nz/software/426043/faststats) — 4.8/5 (9 reviews)
5. [Suadeo](https://www.softwareadvice.co.nz/software/394183/suadeo) (0 reviews)

## Reviews

### "How The Data Refinery Directly Supports BI Within Our Tech Stack" — 5.0/5

> **Damien** | *22 June 2023* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: ETL is managed seamlessly by TDR. Delivering robust and reliable models before morning business hours. Reduces the strain on internal analytics function to manage this part of the data value chain. Allows us to concentrate on analysis and delivering insight to senior management and the wider business.
> 
> **Cons**: A desired feature I would put on a wish list would be a transformation tool with version control should you wish to model landing data over the provided analytics model.
> 
> Automation of reporting has given \>50 available hours back to the business. Access to curated reports built on datasets containing a multitude of data sources means there is now one location for viewing all data. The business is now more agile and can react to changing market conditions in close to real time rather than understanding the 'what' days or weeks after. Business insights are now generated and distributed rapidly. Within the commercial department, insights have led to changes in pricing strategies to improve margin and volume. In operational depts we have improved our picking and packing times and challenged warehouse cost increases through visibility of SLA breaches.The self-serve culture established by the ability to access reliable and accurate data with ease within a user-friendly environment has increased the analytical capacity of the business.We have increased confidence with our board by delivering timely, frequent and sophisticated reporting.

-----

### "All our data in one place" — 5.0/5

> **Ryan** | *20 June 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Getting set up was really straightforward with a combination of self-service in the UI and their support team to help with the more complex connectors. The most valuable aspect for us is having our data in a model that we can use right away without having to perform any transformations. It allows us to get a near real-time view of our data with zero ongoing maintenance.
> 
> **Cons**: There's very little not to like. With new features being launched all the time, we keep finding new uses for the product and the few blockers we had have been removed.
> 
> We've had a very positive experience working with The Data Refinery. Easy to set up, ticks all the security boxes, excellent support and saves us mountains of time to get our data in the right shape and producing insights - thoroughly recommend\!

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### "Single source of ecommerce analytics and customer model" — 4.0/5

> **Mike** | *20 June 2023* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: Customer service and support is absolutely first class.  Ease of set up (less than 24 hours).  Automatic connectivity to multiple ecommerce platforms, including Shopify, Google Analytics, Omnisend, Google Ads, Facebook Ads.  Customer data modelling including enhanced demographic attributes.
> 
> **Cons**: Some UI challenges and adding users/building new views involves a bit of friction - but we the team behind the product are hugely responsive and are improving these features and developing new ones all the time, at pace.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/386565/the-data-refinery)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/customer-data-platform/the-data-refinery-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/386565/the-data-refinery> |
| en-GB | <https://www.softwareadvice.co.uk/software/386565/the-data-refinery> |
| en-IE | <https://www.softwareadvice.ie/software/386565/the-data-refinery> |
| en-NZ | <https://www.softwareadvice.co.nz/software/386565/the-data-refinery> |

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