--- description: Review of Blue Triangle Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Blue Triangle | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Observability Software](/directory/4534/observability/software) > [Blue Triangle](/software/377478/blue-triangle) # Blue Triangle Canonical: https://www.softwareadvice.co.nz/software/377478/blue-triangle > Web Analytics: By leveraging Blue Triangle’s customer journey analytics, you can calculate the real business impact of problems on your website. Instead of guessing how much friction costs you, you’ll know the impact precisely, page by page. And just as importantly, you’ll understand the business opportunity to be gained by reducing friction to improve KPIs like revenue and conversions and achieve maximum ROI. Observability: Cloud observability platforms give you a good start when finding friction, alerting you of technical issues. But every red light is different, and so is every business opportunity. Only Blue Triangle can answer your critical questions that traditional observability tools alone cannot, like how much revenue is lost due to friction on every page. With Blue Triangle, you’ll know exactly where to focus your resources to resolve issues for maximum ROI. Site Optimization: Unlike observability tools or digital experience management solutions, Blue Triangle starts and ends with business outcomes. First, quantify the revenue loss from user friction on your website or mobile app. Then, prioritize where to deploy limited time and resources to resolve friction points based on business and customer experience impact. Lastly, validate the actual business outcomes from your site optimization efforts to prove ROI. > > Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 4 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Blue Triangle Technologies ## Commercial Context - **Pricing model**: Usage Based (Free Trial) - **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - A/B Testing - API - Alerts/Escalation - Alerts/Notifications - Behaviour Tracking - Campaign Analytics - Campaign Management - Charting - Configurable Alerts - Conversion Rate Optimisation - Conversion Tracking - Customer Journey Mapping - Customisable Reports - Dashboard Creation - Data Visualisation - Engagement Tracking - For Websites - Funnel Analysis - Goal Setting/Tracking - Issue Management ## Integrations (7 total) - ClickTale - Cloudflare - Contentsquare - Microsoft Clarity - Salesforce B2B Commerce - Tealium Customer Data Hub - Verint Voice of the Customer ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Observability Software](https://www.softwareadvice.co.nz/directory/4534/observability/software) ## Related Categories - [Observability Software](https://www.softwareadvice.co.nz/directory/4534/observability/software) - [Website Monitoring Software](https://www.softwareadvice.co.nz/directory/4550/website-monitoring/software) - [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software) - [Website Optimization Tools](https://www.softwareadvice.co.nz/directory/4680/website-optimization/software) ## Alternatives 1. [Lucky Orange](https://www.softwareadvice.co.nz/software/324513/lucky-orange) — 4.7/5 (260 reviews) 2. [Hotjar](https://www.softwareadvice.co.nz/software/136486/hotjar) — 4.6/5 (539 reviews) 3. [New Relic](https://www.softwareadvice.co.nz/software/142684/new-relic-one) — 4.5/5 (195 reviews) 4. [Microsoft Clarity](https://www.softwareadvice.co.nz/software/402208/microsoft-clarity) — 4.8/5 (56 reviews) 5. [Matomo](https://www.softwareadvice.co.nz/software/101543/matomo) — 4.7/5 (62 reviews) ## Reviews ### "A critical tool for your website" — 5.0/5 > **Patrick** | *9 May 2023* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Blue Triangle makes it easy to see an issue is occurring with alerts and then BT shows you exactly where the problem is. > > **Cons**: There is so much information in there, it takes a bit of time to figure out what everything means and what is important to you at the time. > > Blue Triangle has been instrumental in driving our technical initiatives as an online retailer. Speed and performance are crucial to our success, and Blue Triangle allows us to test new products and site improvements in our testing environments before going live and impacting our SEO. This gives us the confidence that if it performs well in testing, it will do well on our live site.The amount of data collected by Blue Triangle is immense, but by taking the time to understand its meaning, this tool becomes even more valuable. The BT team has been incredibly helpful in guiding us on using the tool to its fullest potential and creating valuable dashboards. ----- ### "Powerful tool to connect the dots" — 4.0/5 > **Pawan** | *30 June 2023* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: 1. We keep releasing the changes continuously to production, be it abtest, rampup \& full throttle. For every change, we need validation starting with synthetic or RUM. BTT is goto tool with current SDLC. 2. There are other data science \& business widgets. You as analyst, would fall in love with it.3. Customising alert based on your primary metrics > > **Cons**: 1. Synthetic metrics are sometimes unreliable. We have to do some RUM test (50/50) to get to conclusion. So early breaking may be false positives sometimes.2. Features missing like how webpagetest.org showing which element causing CLS/LCP etc > > Overall, I think BTT has set some standard for teams to use specifically in e-commerce /digital products. It is important to evaluate based on some baseline used. ----- ### "Business and Performance monitor" — 4.0/5 > **Antonio** | *17 August 2022* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: In a single product, you are able to see business and performance KPIs. You can easily correlate business and performance metrics answering easily to the key question how is the performance of your website impacting the business? With Blue Triangle you can quickly keep under control the performance (and also the business KPIs) of your website, monitoring day by day how the metrics (page load, FCP, LCP..) are going on. That can be done in a manual way by checking the views provided by the tool (there are many dashboards already created) and in an automatic way by leveraging the alert mechanism available in the tool (for example, you can receive a message if a metric overcomes a specific threshold). Last but not least, with the help of the tool, you can analyze which improvement you can put in place to improve the performance of a specific metric. Moreover, you can use the product to compare the performance of your websites with the performance of your competitors. > > **Cons**: Since the product grows day by day (this is good, every month you can leverage additional functionalities/automatic dashboards), there are some views that should be "more curated". Moreover, sometimes, some features (in beta) do not work properly well. > > It is super positive. It is a tool that let you not be blind: you know how your website is going on every moment. You do a release, you can see how it impacts the site from a business and a performance perspective. You want to release and test a new feature on your site, with the A/B test you can monitor it. ----- ### "Garrett's review" — 4.0/5 > **Garrett** | *9 May 2023* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: I love the display of data as graphs in a close to real time manner > > **Cons**: The setup process of Blue triangle and lack of preset dashboards applicable to our site > > As a developer I've had a 4/5 experience with Blue triangle, no major complaints. Great tool ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/377478/blue-triangle) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data