Square Online

4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About Square Online

Square Online is an eCommerce solution that helps businesses in retail and hospitality industries create and launch websites with a custom domain name using built-in templates. The centralized platform allows organizations to connect with customers and directly accept orders from social media platforms including Instagram, Facebook and Pinterest. Features of Square Online include search engine optimization, inventory management, website templates, SSL security, gift cards, analytics and more. The application lets organizations receive payments through various methods including debit or credit card processing, Square gift cards, Apply Pay and Google Pay. Additionally, it enables restaurant owners to streamline and manage operations related to online orders, food deliveries or pickups and digital menus. Square Online offers an application programming interface (API), which facilitates integration with several third-party platforms, such as Magento, BigCommerce, WooCommerce and more. Pricing is available on monthly subscriptions and support is extended via online measures.
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Square Online Software - Square Online add products - thumbnail
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Square Online pricing

Square Online has a free version and offers a free trial. Square Online paid version starts at US$29.00/month.

Starting Price:
US$29.00/month
Free Version:
Yes
Free trial:
Yes

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Square Online Reviews

Overall rating

4.7
Write a Review!

Feature rating

Value for Money
4.6
Functionality
4.5
Ease of Use
4.6
Customer Support
4.4
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All Square Online Reviews

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301 reviews
John
John
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4.0
Reviewed on 14/07/2023

Square Online-Best Solution for Small Business ECommerce

Pros

That it integrates with all of the other Square Products. I love I can access it from my mobile device.

Cons

The connectivity can be spotty at times and it can crash on mobile devices at inopportune times.

Richie
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 20/11/2024

Square Online - A great system for small businesses

Very good, I would highly recommend it. Some improvements required but then like most systems its a continual evolution.

Pros

Ease of setup and close integration with other Square Products

Cons

Its lost a lot of flexibility in terms of design, but this is improving. Also there is not a lot of basic marketing functionality easily available like customer acquisition tools, cross selling and upselling functionality.

Alternatives Considered

Shopify Plus, Shopify POS and Shopify

Reasons for Choosing Square Online

Wanted a closer integration with our shop POS and Online to manage inventory better

Switched From

WooCommerce and WordPress

Reasons for Switching to Square Online

At the time Shopify did not offer the POS functionality we needed
John
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
1
Ease of Use
3
Customer Support
2

2.0
Reviewed on 16/08/2024

Square Online - Not ready for Prime Time - beware

Poor. My group converted their data to POS, then asked me to fit that into Square Online. Its nearly impossible to take a complex ecommerce structure and shove it into this simple, not ready for primetime, web tool.
Square bought Weebly, as far as I know, but they did not deploy all the Weebly web dev. tools to Square Online.
Online help is virtually useless for anything more complex than how to link a single image or create a simple product record. And when you do find a hit in online help, its in the Weebly community and doesn't apply to Square Online.

Pros

1. Integrates with POS.
2. Category creation is easy.

Cons

Terrible set of features for a business with > 100 products
1. If you set products up with Variations (think Red/Blue/Green shirts) you cannot archive a variation if its no longer available.
2. There is no import/export of images. All images must be manually uploaded and their meta data entered manually.
3. You cannot split an item (product) that has variations, into two products via import/export should the need arise. Get it right the first time or you are sunk. The only way is to duplicate a record and manually delete the variations from the two records manually.
4. Tech support is terrible. First they will get into the retail vs Web side of the house discussion, then once you get the right person, they never seem to know what features are or how to solve problems.
5. All variations must share the same description. Poor design.
6. You cannot launch a Coming Soon page without publishing the site first. This means you create a coming soon page as your home page, then you have to deactivate the nav, create other pages and sections, publish them and then turn the nav. on to test, then turn it off again.
7. You cannot create links to simple attached documents like PDF's (catalogs, help documents for your products etc.)
8. You cannot build an HTML block on a page to craft specific messages.
9. You cannot change your theme once the site is created. To do so, you have to reset the site and loose all your work.
10. The product design is to have a Shop ALL product page as the default. Totally impractical for large inventory retailers that would have traditional category trees.

Sadie
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5.0
Reviewed on 20/11/2024

Easy way to increase sales.

This was nice and helpful to be able to add online orders to our business

Pros

Pretty easy to use. Love having my library easily integrated

Cons

Could be a little more customizable for businesses. Some features are on square online but not other parts of square - they are good features but I would like to be able to adjust them in other places too (like the order of how modifiers show up on the register). Also - this one is huge - there really needs to be a better way to make sure orders are seen/accepted by employees! We ended up adding a motion sensor to the top so that it makes a sound loud enough when an order comes in.

Alternatives Considered

joe Point of Sale

Reasons for Switching to Square Online

Very helpful having everything in one place. Other shop owners in our co-op used Joe, but I talked them into switching to square.
John
  • Industry: Recreational Facilities & Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 19/11/2024

Square online makes my website easy to update.

Our website looks great, runs well and gives a great impression to our guests. Combining the ease of use with the complete integration into our Square POS systems makes updating automatic.

Pros

Square Online is easy and simple to use. We only had two of us on staff that learned Wordpress to keep our old site up and running. Now, several people on staff can access and update our website, as needed. Our site looks great, and we receive compliments about it all the time.

Cons

Some specific functions (such as menu bar scroll time) are not customizable, but work as expected.

Matt
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 19/11/2024

Square online is great!

I have built an online store and completed online orders using this complete online selling tool

Pros

Square online offers sellers the opportunity to get online and selling almost instantly! The tools are secure and completely functional allowing you to scale your business from 0 to 100 at your own pace with minimal limitations

Cons

It’s not as flexible as tools like Shopify unfortunately but still takes its own space in the market

Alternatives Considered

Shopify

Reasons for Switching to Square Online

Cheaper and has a free plan allowing me to start from 0
Michael
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5.0
Reviewed on 21/11/2024

A Great Way To Bill Customers

Square has delivered exactly what they promised and the system is intuitive and easy to use.

Pros

Square Online has a very easy to use invoice system - it also allows you to copy and edit existing invoices for customers that have similar needs.

Cons

There are a lot of steps to set up new clients. Also, the fees are a bit on the high side.

Alternatives Considered

PayPal

Reasons for Switching to Square Online

Easier to use with more reporting available to track orders/customers.
TERI
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/10/2024

Square Online another great experience

Pros

All Square products are super dependable to have a great UI.

Cons

There was nothing I hated and my expectations were met.

Alternatives Considered

Shopify

Reasons for Switching to Square Online

Square is already easy to use and allows a lot of flexibility.
Kyle
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
3

4.0
Reviewed on 19/11/2024

Great usable product, room for improvement.

It has been a good driver of revenue for our business, but I just often feel spots where I wish it was better and more customizable.

Pros

Lots of ability to add and customize products. It has been very successful for our lunch and bakery business.

Cons

There are some certain customizable pieces that just aren't there. The square online site can't be customized with pictures and images. It's very difficult to have different fulfillment times for different products. It would be great to have the ability to set different fulfillment times for various square online categories.

Bridgette
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 20/10/2024

Square helped my business!

Pros

What I like most about Square online is it is beyond user friendly for me and my customers. It is a widely accepted software and my customers were able to pay simply by clicking on a link or invoice. Square also has donation links. This came in handy when I was raising money. Once I am paid, Square offers the option to be paid instantly or later that day via their card and checking account feature.

Cons

There was a bit of delay with payments in order to verify my identity. Once I submitted all required documents, funds were released.

Chris
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 15/06/2021

I’ll never go back to a “typical” credit card processor again

During this time where people are still a little wary of dining in restaurants, square online has been a vital tool in helping me serve customers through delivery and pickup.

Pros

I love almost everything about square. The way it catalogs all of my merchandise to the ease of access for customer info, do building my website to managing payroll and the loyalty program that engages my customers and makes shopping with me more fun for them.

Cons

There really isn’t much I can think of here, square really packs a punch but they could add a “processing fee” option where we can pass the credit card processing percentage on to the customer and remove it as a “cash incentive”

Heather
  • Industry: Food Production
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Features
5
Ease of Use
5
Customer Support
2

4.0
Reviewed on 25/10/2022

Excellent Product with Hidden Costs!!

Functionality of the website and operation is excellent. Customer service and knowledge of staff is not what it should be and information regarding fees is unclear.

Pros

I loved how easy everything was and that it was very similar to the way Apple products work.

Cons

There are a LOT of hidden costs with Square. We were going to use Square for our entire operation as it has features for a food business that no one else in the market has. Unfortunately Square charge 50p per online order that is not explained clearly on their website. As we process thousands of orders per week that cost is huge compared to rivals. Square were unable to provide an explanation of what that 50p per order was for and as it can’t be justified we cannot transfer our complete customer base to Square.

Alternatives Considered

Shopify

Reasons for Switching to Square Online

We only use Square for selected customers at certain festivals.
Chermaine
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

5.0
Reviewed on 28/03/2024

Convenient

Pros

Its convenient to use and easy to set up.

Cons

Customer service is terrible and not easily accessible.

Aleah
  • Industry: Consumer Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 8/04/2024

Easy Peasy

Pros

I know of caterers that have used Square and it makes things so simple for the purchase of their services or items. Also, there is peace of mind there as far as security goes. I have never had an issue with square whether I am the provider or the customer.

Cons

I have nothing negative to say about Square

Jennifer
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
0
Features
3
Ease of Use
2
Customer Support
0

5.0
Reviewed on 5/04/2023

Plenty of bang for the buck

Great for start-ups or for keeping your business small scale. Problem-solving is available online but you may have to be patient & keep searching. You can grow your business with Square but the website integration was not ideal for my boutique fitness studio.

Pros

Clients could access & view plan options, as well as, request appointment times. I could send invoices & waiver contracts with my signature for clients to sign before appointments. Financial analytics as well.

Cons

Probably my own fault but not a real website & not searchable. Great for getting started on a small scale. Problem-solving took lots of time, I found answers but it was never easy to find them.

Ronald
  • Industry: Market Research
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 14/01/2023

Very Useful and Quick to Set Up

It was a very great tool to have a business start up. When I decide to start my meditation business again in the future, I will definitely choose square.

Pros

I used the card reader in person and it was very useful. I didn't have the need for buying any other items. My remote clients would pay by entering their card as well, which was very simple. I have been a customer of many businesses that have used square and have always been happy when seeing it in other places.

Cons

Their website features weren't very easy to set up. It really wasn't a big issue because of so many sites that let you create your own websites for free.

Ryan
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 20/03/2023

Great for my small business

Pros

Square Online is a great option because of its ease of use and excellent support team. The templates were designed to look good on both desktop and mobile devices. It's very modern and intuitive. It's very easy to set up and learn. It's good that Square Retail catalog is integrated with it.

Cons

I would love to be able to copy design elements from one page to another. The template layout is very restrictive. It would be nice to be able to fully personalize. I would like the item description to sync with Square Retail.

Sergey
  • Industry: Accounting
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
5
Ease of Use
5
Customer Support
1

1.0
Reviewed on 3/02/2023

Tech malfunctions. Money kept.

My wife and I run a business which has a trust account connected to Square. We signed up and had one of our client made our first transaction. Square put money on hold in March 2022 and still keeps it. We have called Square for a resolution and they keep telling us that their technology malfunctioned and they are looking into it. The amount our client paid was almost $20,000, which was supposed to be used to rent their home. Imagine the frustration when that rent wasn’t happening and Square keeps the money for almost a year!! Then Square representative said the money was finally available and will be deposited to our bank. But instead, Square tech tried taking another almost $20,000 from our bank! Thanks to Bank of America who blocked the transaction as fraud. Square is a fraud indeed!! Now our Square account shows zero balance and we still did not get the money to refund to our client. What a sham! They say they are in technology business….

Pros

Nothing. It blocked the very first transaction and we had no chance to experience it. No reason was explained to us other than technical difficulties.

Cons

Malfunctions from the very first use and for almost a year. Scary. Over $20000 kept by Square for no reason and with no explanation.

Thea
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
0

5.0
Reviewed on 15/06/2021

Excellent Software for a Small Business

Pros

I love that Square Online allows for inventory integration across the website and the app. I sell both online and in-person and it is critical that the software removes sold items from the site automatically if I get an in-person sale.

Cons

The website editor is a bit clunky. It is hard to find item listings previously listed, even when doing a search for the exact item name. I also have problems when trying to add inventory numbers to the item listing. I need to save and refresh several times before I can add this information.

Karl
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 15/06/2021

Really good for simple cases

Pros

The software was very easy to setup. I was able to configure a website, add items to sell, and get up and running quickly.

Cons

Inventory management is a mess if you want to provide bundles or bulk discounts automatically. Square Online has coupons, but the user must apply them. There is no way to provide bulk discounts or bundled discounts. Manually creating such bundles is possible, but adds to inventory complexity. My Square inventory never matches my real counts because I have to manually adjust for bundles.

Colleen
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
3

5.0
Reviewed on 16/06/2021

Gross Catholic Spirit Store

The overall experience with Square Online had been good. I really enjoy using it, not too difficult to use. Square gives me a lot of data and charts that I use at meeting to do an overall performance of the store.

Pros

Online ordering and inventory are most impact feature.

Cons

The feature that I feel could be improved are set up, it was hard to understand how to add items. Variation was hard to set up. An explanation that could pop up when you click over it would be helpful to understand what the feature is used for. The feature page online I would like to be able to manipulate more to make it my own, would like to see more options in this area like adjusting logos that I uploaded and being able to move the boxes that you click on to use.

Spencer
  • Industry: Photography
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 15/06/2021

A thoughtfully-designed and feature-packed site builder that is painless to navigate!

I'm really satisfied with how simple my Square Online site was to create, and is to stylize and update. It looks fabulous, even with the robust free features, but it's a powerhouse with the analytics on the backend. I love that I can link my Square Online site as a subdomain to be able to use it as a booking website for my photography business. Cutting down on email communication with clients, which has Square Online has made possible through its Square Appointments integration with Square Online, has been an invaluable tool for prioritizing time in-person with my clients. Square Online looks great, it's functional, and it's easy to use. It's a primary tool in my business' toolkit.

Pros

For how feature-packed the product is, It's very user-friendly to navigate and set up. For how great the complete product looks, it shouldn't be so simple to use.

Cons

Connecting my Square Online site a subdomain was not a simple task. Establishing the SSL certificate credentials with my web host took a little extra time.

Rebecca
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
4

5.0
Reviewed on 15/06/2021

Theatre

We are a small nonprofit theatre. We use Square to sell tickets and process donatons.

Pros

It's easy to use. We use the free version.

Cons

I wish it had a ticket sales/box office report function. I also wish they had a better fee structure for nonprofits.

Tanya
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 15/06/2021

Why you should go with Square

I love that I can post new products to my website and then tag them on my social media platforms all within 5 min. It just makes sooo many things simpler.

Pros

The ease of setting up my website was amazing!!! I had no website design experience prior to setting mine up. It was so easy. I just followed the prompts and read some of the tips and voilà! I have an amazing website!! I get compliments from my customers all time on how nice my website looks. They are absolutely amazed that I didn’t myself with no prior experience. If I can do this anyone can!!

Cons

I can’t really think of anything that sticks out to me that I don’t like. The few issues that I’ve had were usually my error or not quite understanding what was needed. Just like with any computer software once you learn it and get familiar with it it’s a breeze.

Alternatives Considered

Canva

Reasons for Switching to Square Online

Cost and ease of use.
Stephanie
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 15/06/2021

Easy to Use for Professional New Small Businesses

Overall, I’ve been pleased with my experience with Square. I was glad to be able to re-negotiate my processing fee earlier this year, and the online store was really helpful during the beginning of the pandemic.

Pros

My business features both a retail store and a distribution branch, and being able to manage both areas of my business through Square has been wonderfully helpful, especially during my first year of business. The user interface is intuitive and easy-to-use for my staff, and adding and deleting items from the sale screen is quick and easy. Keeping my distribution items separately categorized and off of the retail display makes managing both parts of my business even easier.

Cons

I’ve had some issues with taxes being calculated properly, as I have tax applied to some items and not others. When I calculate what this should be on my own versus what Square says, the numbers haven’t always matched up. Also, getting photos to appear on the same item across devices (Square register, Square app, Square online) hasn’t always worked and has required me to upload the image for a second time or to change the image format.

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