---
description: Review of emBlue Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: emBlue | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Transactional Email Software](/directory/4325/transactional-email/software) > [emBlue](/software/370225/emblue)

# emBlue

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> emBlue is a marketing automation platform designed to help businesses engage and communicate with clients through SMS, emails, push notifications. Key features include content management, audience segmentation, reporting, lead generation and omnichannel marketing.

Businesses can utilize emBlue’s predefined templates to prepare content for desktop, mobile and tablet on a drag-and-drop dashboard. It offers a remarketing solution, which lets businesses improve cross/up-selling through personalized emails. Marketing teams can connect with clients through calls, offer discount coupons on special occasions and segment them based on gender, geography and previous purchase orders. Additionally, team members can conduct split tests to identify emails with the highest open rates in the contact database and refine other marketing materials based on results.

emBlue facilitates integration with several third-party applications such as Zapier, Magento, Lead Ads, Shopify, Google Sheets, PrestaShop, WoowUp, WooCommerce, Mailmunch and more. Pricing is available on monthly subscriptions and support is extended via chat, email, phone and other online measures.
> 
> Verdict: Rated **4.4/5** by 91 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 91 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: emBlue
- **Founded**: 2002

## Commercial Context

- **Starting Price**: US$34.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: There are plans according the volume emails you will sent in a month.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Portuguese, Spanish
- **Available Countries**: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay

## Features

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Conversion Tracking
- Customer Database
- Customer Experience Management

## Integrations (8 total)

- Google Sheets
- MailMunch
- PrestaShop
- Shopify
- Store Manager for PrestaShop
- VTEX
- WooCommerce
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Transactional Email Software](https://www.softwareadvice.co.nz/directory/4325/transactional-email/software)

## Related Categories

- [Transactional Email Software](https://www.softwareadvice.co.nz/directory/4325/transactional-email/software)
- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)
- [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software)
- [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software)
- [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software)

## Alternatives

1. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews)
2. [Omnisend](https://www.softwareadvice.co.nz/software/100592/omnisend) — 4.7/5 (836 reviews)
3. [Zoho Campaigns](https://www.softwareadvice.co.nz/software/392440/zoho-campaigns) — 4.3/5 (314 reviews)
4. [Emma by Marigold](https://www.softwareadvice.co.nz/software/426694/emma-by-marigold) — 4.2/5 (156 reviews)
5. [Campaign Monitor by Marigold](https://www.softwareadvice.co.nz/software/127246/campaign-monitor) — 4.5/5 (505 reviews)

## Reviews

### "Muy buena plataforma para agencias que dan servicios de emailing" — 4.0/5

> **Orazio** | *6 November 2023* | Marketing & Advertising | Recommendation rating: 4.0/10
> 
> **Pros**: Todo en español: la plataforma, el soporte, la facturación local \!
> 
> **Cons**: Los nuevos planes de precio privilegian a los clientes / agencias con alto volumen de envíos.
> 
> El equipo humano de emBlue se involucra mucho en todos los aspectos del servicio, es un SaaS con alma

-----

### "Herramienta muy util" — 4.0/5

> **Arturo** | *6 October 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Emblue ha permitido diversificar los servicios brindados por la agencia lo cual ha permitido marcar un valor agregado como negocio.
> 
> **Cons**: El envío de adjuntos tiene muchas consideraciones que no están claras y que no permiten desarrollar campañas efectivas en corto tiempo. Se requiere siempre de la mano del soporte técnico para elaborarlas.
> 
> Es positiva pues su servicio de atención al cliente es magnífica y porque la herramienta ha evolucionado bien de acuerdo a las necesidades del mercado.

-----

### "Analizando pros y contras desde un usuario de dos plataformas pagas de mailing" — 4.0/5

> **Fer Adrian** | *3 September 2020* | Health, Wellness & Fitness | Recommendation rating: 6.0/10
> 
> **Pros**: Es muy bueno el hecho de que no pongan impedimentos en el peso de las imágenes a integrar en los mails cómo hacen otras plataformas. También están buenos los informes que realizan, por más de que no se entiende mucho el análisis que aparece en la primera pantalla.
> 
> **Cons**: Un grave error que tiene Emblue es que no guarda borrador del panel de escritura si accidentalmente se cierra, lo que hace a la mayor baja en mis calificaciones hacia la aplicación. Me ha pasado de redactar un mail largo, con imágenes y links, y tocar accidentalmente el borde del Panel de Escritura, y que se pierda todo el trabajo realizado. Cualquier plataforma de mailing, o las propias cuentas de mail van guardando borradores cada vez que notan que se detuvo la escritura en la plataforma. Hoy, al usar emblue, primero tengo que redactar todo en word, y luego pegarlo en el Panel de Escritura, y finalmente editarlo y sumar las imagenes (a riesgo de que se cierre)
> 
> Mi experiencia con emblue es regular. Lo he usado en otras empresas, y por eso volví a elegirlo para mi ONG por conocimiento de uso, pero los problemas antes redactados hacen que paralelamente use otra plataforma contratada por la ONG para no perder los trabajos por las deficiencias que tiene Emblue en el guardado de borradores

-----

### "Buena automatización" — 4.0/5

> **vanesa** | *8 October 2020* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: La automatización de flows nos ayudó a mejorar nuestros procesos, ahorrando tiempo dedicado al armado de bases y diseño.
La creación de reglas para los envíos es algo que utilizamos cada vez más.
> 
> **Cons**: En otras herramientas utilizábamos mucho el scoring de clientes, algo que por ahora no pudimos volver a implementar
> 
> Es un herramienta fácil y amigable lo cual nos ahorra mucho tiempo en la carga de templates y armados de flow

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### "Emblue salva vidas" — 4.0/5

> **Ricardo** | *1 September 2020* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: La herramienta para construir correos y la forma en que filtra los contactos.
> 
> **Cons**: Tiene pequeños errores que incomodan el uso. Por ejemplo, abro una subventaja (cuando estoy por subir una nueva lista de contactos), doy clic fuera de ella por X motivo y se cierra la subventana. Esto sucede todo el tiempo. Cosas así de pequeñas, tienen varias.
> 
> El software en general es bastante bueno, lo recomiendo. Solo hay pequeños factores por mejorar para que la experiencia sea perfecta.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/370225/emblue)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/transactional-email/emblue-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/370225/emblue> |
| en-GB | <https://www.softwareadvice.co.uk/software/370225/emblue> |
| en-IE | <https://www.softwareadvice.ie/software/370225/emblue> |
| en-NZ | <https://www.softwareadvice.co.nz/software/370225/emblue> |

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